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NEW Google SERPS look - Focus on Brandname

Jan 10th, 2020
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  1. NEW Google SERPS look - Focus on Brandname
  2. Is this the new way Google shows the search results? No Breadcumbs anymore, just the Domainname. Google Germany showed me these results today for every search query.
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  14. Also I noticed that the Domainnames are displayed in different ways (UPPERCASE, Capitalized Case, lower case etc.)
  15.  
  16. Do you get the same results or am I in a small Beta group? It would mean that Google continues to go the way of pushing brands.
  17.  
  18. NEW SERP LOOK.jpg
  19. Is this the new way Google shows the search results? No Breadcumbs anymore, just the Domainname. Google Germany showed me these results today for every search query.
  20.  
  21. Also I noticed that the Domainnames are displayed in different ways (UPPERCASE, Capitalized Case, lower case etc.)
  22.  
  23. Do you get the same results or am I in a small Beta group? It would mean that Google continues to go the way of pushing brands.
  24. I too have have noticed this lately for many of the keyword rankings and wanted to ask the same here...
  25. seems like they are testing in targeted locations, everything looks normal for me i mean those capitalised website URL's are not showing for me.
  26.  
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  28. u-box domain-containing protein
  29. www.earnersads.com
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  31. zootago.com
  32. traffictoons.com
  33. ladygodivastraffic.com
  34. tezzers.com
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  40. It changed Again. They are just testing various things
  41. I've tested but I'm still getting the full URL so maybe this is still not deployed in my country.
  42.  
  43. Maybe they are starting to use the sc:domain registered in search consle for such relevant sites?
  44. upload_2019-9-17_12-2-32.png
  45. I see one breadcrumb there
  46.  
  47. For example
  48. https://www.cbd-vital.de/magazin/cbd-allgemein/was-ist-cbd
  49. This which seems to be your first result
  50. Doesn't feature any breadcrumb in their schema or in the site
  51. https://search.google.com/structured-data/testing-tool
  52. So if you want your domain to LookLikeThis.com in SERP instead of lookinglikethis.com, you can change that in WordPress? Or is it when you register the domain?
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