Thoughts on the 'preview' popup:

    * Need the ability to have multiple plug-ins get previewed since this is the main way of exposing the dynamic nature of the campaign.
    * A lot of these plug-ins would have multiple strings to show.  We should try some different animations to see what looks best here.  I can see horizontal scrolls to transition, but vertical scrolls would probably be better.  You guys likely have better ideas still.
    * The one other transition that I can visualize is the content changing without any direct animation, but then immediately having a glimmer roll across the bar to show something happened and draw the eye.  Just another idea...
    * I suspect we need two transitions; when we switch between previews for different plug-ins we could have a 'bold' transition, and transitioning between individual lines from one plug-in could be more subtle.  Something like the whole preview area going away and coming back between plug-ins, and just text transitioning within a plug-in.
    * Possible behaviors for different plug-ins:
          o Link:  Clicking the preview should directly link to the other web page
          o Comments:
                + Each comment can get surface as 'John writes "I think this is a great video because...".  User mugshot photos can be shown too
                + Elipses probably work better than scrolling the whole text because it drives clicks.
                + Clicking on the text can take the user to the comment popup for that comment
                + Should also have an occasional popup of 'Add your own comment'
          o Rss Feed
                + Each story could surface as "<plug-in title>: <Story title>".  Ie. it could be "News: New screening next tuesday" or "Updates: 100k people attended the protect"
                + Clicking these can bring up the story in the plug-in.
          o Share
                + "Share this with your friends"
                + "Join the campaign on Facebook"
          o Sign-up
                + Probably an entirely custom string for each one.  Possible examples:
                      # Want to learn more?  Sign up!
                      # Join the mailing list
                      # Register to win!
          o Quiz
                + Probably needs a custom string option.  Possible examples:
                      # How green are you?  Take the Quiz!
                      # Survey: Who is the best guitarist
                + Should also support rotating through the questions in the quiz itself
          o Stream
                + Should just rotate through lots of the stories in the stream.

Vaclav should probably get looped into this conversation so that we can figure out how to do the config around this.  I will start thinking about it, but we should chat on that technical aspect soon.