301 Redirect Expired Domains

301 Redirect Expired Domains
When 301 redirecting expired domains do you rebuild the site and then 301 redirect the individual pages or just 301 redirect the entire site?
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Does it help to rebuild the strong subpages and 301 redirect them individually or is that not needed?
Take advantage of meta data and title tags. Odds are they won’t take your quality score from zero to hero, but they won’t hurt!
Test form fields, form styles/flow and yes, even button color. It’s unlikely these little changes will make a big impact on their own. But, even incremental improvements to customer flow can benefit landing page performance.
Toy with your content style and length. Don’t be shy about taking users below the fold; they’ll navigate there if you’ve done a good enough job setting the hook.
Explore different taglines, different ways of expressing features and benefits. Make sure your landing page highlights the answer to a users’ question and gives them a smooth flow to the next step.
Ensure landing pages have some form of an escape hatch. That is, a way for users to navigate off the landing page. Search engines don’t explicitly punish for bounce rate. But, they do punish for locking a user into a single page. Not to mention the potential frustration and soured view of the business.
Finally, don’t forget the big things that seem little. Your landing page will always need a findable, legible, and legal privacy policy.

To Sum Up

If there’s one point I hope I’ve driven home with this post, it’s to focus your landing page experience on the user.

Happy users make happy search engines.

Happy search engines make happy quality scores.

Happy quality scores make a happy you.

How to Choose the RIGHT Keywords to Optimize For
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Keyword research and targeting have been around as long as SEO. We all do it at some level.

While context and quality of content are what really matter, we have to at some level determine what keywords or topics we want to be well-positioned for.

There are a ton of great tools, resources, and processes for doing keyword research.

But no matter how good the keyword research process is, there’s always a risk of choosing to target keywords and topics that require a lot of effort and don’t produce the results we want.

Ultimately, we need to be careful to choose the right keywords to optimize for.

We can do so by taking an approach that includes specific principals to keep us on track for the right targeting for our organizations.

1. Identify Goals

It might seem like it goes without saying, but we have to start with goals for any organic or paid search effort.

Knowing ultimately what we want to accomplish at a business or organizational level and working backward to determine how search influences it is our starting point.

If we want to grow our leads, sales, engagement, or other metrics, by a certain amount, we can determine how many search conversions and traffic we need.

To get the traffic, we have to be found for specific keywords and topics.

2. Ask Stakeholders

With goals in place, we’re ready to start finding the right keywords.

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