dusanmiha

Enhanced Ecommerce Product Detail

Jun 19th, 2020
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  1. <script>
  2. window.dataLayer  = window.dataLayer || [];
  3. window.dataLayer.push({
  4.     'event': 'eec.productDetail',       // name of an event. In this case, always stays as eec.productDetail
  5.     'ecommerce': {                      // ecommerce object. This is the essential part of tracking. New EE data must always be pushed to this object
  6.         'detail': {                     // name of an action. In this case, always stays as detail
  7.           'actionField': {'list': 'main'},    // optional. if this event happened in a certain list, pass its name with this key
  8.           'products': [                   // list of products a user has purchased
  9.             {                  
  10.                 'name': '{{restaurant - meal name ex DUCK & WAFFLE - CORN RIBS}}',      // name of a product that is currently viewed. Upsell products - product name
  11.                 'id': 'TBD (ex 123456)',            // id (SKU) of a product (unique for each product for each of the restaurants)
  12.                 'price': '7.00',            // price of a product (The price of one item. Same formatting instructions as with revenue.)
  13.                 'brand': 'DUCK & WAFFLE',           // brand/vendor of a product
  14.                 'category': 'DUCK & WAFFLE/DUCK & WAFFLE',      // Product category of the item. Can have maximum five levels of hierarchy. restaurant/sub-menu-category (ex. clothes/shirts/t-shirts)
  15.                 'variant': '{{PRODUCT VARIANT ex Homeslice}}'      // product variant. If there are no variants, exclude this key from the dataLayer.push
  16.              },
  17.  {  
  18.                 'name': 'TBD (restaurant - meal name ex DUCK & WAFFLE - BACON WRAPPED DATES | Two per order)',      // name of a product that is currently viewed
  19.                 'id': 'TBD (ex 123457)',            // id (SKU) of a product (unique for each product for each of the restaurants)
  20.                 'price': '10.00',           // price of a product (The price of one item. Same formatting instructions as with revenue.)
  21.                 'brand': 'DUCK & WAFFLE',           // brand/vendor of a product
  22.                 'category': 'DUCK & WAFFLE',        // category of a product within restaurant menu
  23.                 'variant': 'TBD'       // product variant. If there are no variants, exclude this key from the dataLayer.push
  24.                 },
  25.             {  
  26.                 'name': 'TBD (restaurant - meal name ex DUCK & WAFFLE - CRISPY YELLOWTAIL TAQUITOS | Two per order)',      // name of a product that is currently viewed
  27.                 'id': 'TBD (ex 123458)',            // id (SKU) of a product (unique for each product for each of the restaurants)
  28.                 'price': '15.00',           // price of a product (The price of one item. Same formatting instructions as with revenue.)
  29.                 'brand': 'DUCK & WAFFLE',           // brand/vendor of a product
  30.                 'category': 'SUSHISAMBA SMALL PLATES',      // Product category of the item. Can have maximum five levels of hierarchy. restaurant/sub-menu-category (ex. clothes/shirts/t-shirts)
  31.                 'variant': 'TBD'       // product variant. If there are no variants, exclude this key from the dataLayer.push
  32.                 }]
  33.          }
  34.     }
  35. });
  36. </script>
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