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- Is creating Joomla k2 backlinks becoming harder?
- I use GSA, Rankerx, and more tools.
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- Recently I thought I would try to create some Joomla k2 backlinks as a test.
- Out of 10000 k2 domains scraped, I could create 300 accounts on them.
- 0 had the function to post a contextual backlink.
- Anyone else find the same result?
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- “…the re-ranking engine, for each query, processes resources identified by a search operation as being responsive to the query and ranked according to the first order, selects a proper subset of the resources, and determines, for each feature the search operation takes into account, an impact measure that measures the impact of the feature on the ranking of the resources. The re-ranking engine can then adjust the search operation based on the respective impact measures, and initiate a subsequent run of the search operation to re-score the resources based, in part, on the adjustment, resulting in the search results’.”
- Search Operation Adjustment & Re-Ranking Resources
- When search results are ranked, the influence of each feature involved in ranking those is calculated, and any changes to those features may be measured by their impact.
- If the impact doesn’t meet a threshold, then the re-ranking engine will not rerank the search results. If it does meet that threshold, then the results will be re-ranked.
- The patent provides this peek at how reranking might take place, when Google decides to use adjusted search features.
- “…then the process adjusts the search operation based on the impact measures (314). A variety of adjustments can be used. For example, depending on a category of the query, the search algorithm may be adjusted in different ways. By way of one example, if a query is categorized as being a “product” seeking query, then a relevance weight parameter value related to certain commercial content, such as reviews, pricing information, etc., may be increased; conversely, if a query is categorized as being an “informational” seeking query, then the relevance weight parameter value related to certain commercial content, such as reviews, pricing information, may be decreased, while a relevance weight parameter value related to anchor text linking to the resource may be increased, etc.”
- And synonyms may play a role as well:
- “…if an impact measure related to synonym matching terms is high, then the feature of query expansion may be adjusted such that a more aggressive form of query expansion is used.”
- Adjusted Search Features Takeaways
- The article that Barnard wrote names specific types of features that may be used to rank pages, such as topicality, quality, speed, RankBrain, entities, structured data, freshness.
- Those aren’t described in this patent or discussed in any detail, but they do seem like they could be features of ranked resources or queries that could influence how a page may be ranked, which are mentioned in this patent.
- If you haven’t had a chance to read Barnard’s post, I would recommend it. I read it around the same time that I first saw this patent, and I highlighted the paragraph from this patent that tells us that pages may be ranked based upon a variety of factors.
- While this patent doesn’t tell us the same factors that Barnard was told, the idea that multiple factors may be involved in ranking pages at Google is one worth exploring in more detail, if you can.
- What this patent adds to what Barnard told us was that Google may, upon seeing changes in the impact of different ranking signals that it may have used to rank a page beyond a certain threshold, Google may adjust rankings by applying a reranking process.
- So, if you see the results that you have gotten used to for a particular query that you have been following, knowing the SERP place around that query well, and who else occupies positions in that SERP place, and you may suddenly see it shift around and change.
- It is possible that Google may have adjusted search features and changed those results because the impact of ranking signals for those features may have changed.
- Google: Follow Our Structured Data Requirements to Ensure Rich Result Eligibility
- Google's featured snippets are prime real estate in the SERPs, but if you want to capture them, it's hard to know where to start. This powerful tool identifies and organizes featured snippet data for your keywords, making it easier for you to rank in position 0. Try 3 URLs for FREE!
- Google’s John Mueller recommends following the company’s official structured data requirements to ensure content is eligible to be displayed as a rich result.
- This topic was discussed in the latest instalment of the #AskGoogleWebmasters video series in which the following question was addressed:
- “[Do] we need to use structured data as per the Google Developers site (including required/recommended properties) or can we use more properties from Schema.org apart from the Developers site?”
- In response, Mueller says it’s perfectly fine to use structured data properties that aren’t listed in the Google Developers site. Structured data that’s listed on the Developers site is what Google officially supports as rich results – there are numerous other types available for webmasters to use.
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