function custom_loop() {
	global $post;
	// arguments, adjust as needed
	$args = array(
		'post_type'      => 'project',
		'posts_per_page' => 12,
		'post_status'    => 'publish',
		'paged'          => get_query_var( 'paged' )
	);

	$loop = new WP_Query( $args );

	if ( $loop->have_posts() ) :

		while ( $loop->have_posts() ) : $loop->the_post();  ?>
		<div class="postwrap">
		<a href="<?php echo get_permalink(); ?>">
		<?php $backgroundImg = wp_get_attachment_image_src( get_post_thumbnail_id($post->ID), 'full' ); ?>
		<div class="bkgnd" style="background: url('<?php echo $backgroundImg[0]; ?>') center center no-repeat;">
		<?php
			echo '<h2>' . get_the_title() . '</h2>';
			echo '</div></a></div>';
		endwhile;


		do_action( 'genesis_after_endwhile' );
	endif;
	wp_reset_postdata();
}