1.	What would a customer buy from you?
2.	What advantages do you want to sell them specifically? (Ex: If you sell air conditioning units, you are really selling comfort, cost savings, air purification, humidity control, no sweat stains, comfortable sleeping)
3.	Describe your typical customer.
4.	What is their age?
5.	Are they male or female?
6.	Where do your ideal customers live geographically?
7.	How do they earn a living?
8.	Describe your ideal customers’ likes and dislikes.
9.	Why would this person be interested in your product, company or service?
10.	Why would they buy from you as opposed to someone else?
11.	What does a customer want from your product or service?
12.	What makes your product or service more suitable to them than your competitors’ products or services?
13.	What are the most common specifications or types of orders your customers request?
14.	What factors are your customers likely to consider before making a purchase?
15.	What do they tell you they value about your deliverables?
16.	How will your ideal customer find out about your product or service?  What sites do they visit, what stores do they shop in, where do they get their coffee?
17.	What have your most recent ideal customers said about your product or service?
18.	How does the cost of your product/service influence your customer’s decision to buy?
19.	List all the ways you currently contact your potential ideal customers.  What is their preferred method of being contacted?
20.	What does your ideal customer tell you they value in your product or service?