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  1. WWL-TV, virtual channel 4 (UHF digital channel 27), is a CBS-affiliated television station licensed to New Orleans, Louisiana, United States. The station is owned by Tegna Inc., as part of a duopoly with Slidell-licensed MyNetworkTV affiliate WUPL (channel 54). The two stations share studios on Rampart Street in the historic French Quarter district; WWL-TV's transmitter is located on Cooper Road in Terrytown, Louisiana.
  2.  
  3. On cable, the station is available on Cox Communications channel 3 in both standard and high definition (Cox's local origination channel YurView Louisiana is carried on channel 4). WWL-TV formerly served as the CBS affiliate of record for the Gulf Coast region of Mississippi, until ABC affiliate WLOX (channel 13) in Biloxi launched a CBS-affiliated digital subchannel in 2012.
  4.  
  5. The station first signed on the air on September 7, 1957. Coincidentally, it was the fourth television station (and the third commercial station) to sign on in the New Orleans media market, behind WDSU-TV (channel 6), WJMR-TV (channel 61, now WVUE-DT on channel 8) and non-commercial WYES-TV (channel 8, now on channel 12)—all signing on in under a timeframe of nine years. It was originally owned by Loyola University of the South (now Loyola University New Orleans; it was one of a very few handful of commercial TV stations owned by a university), which also owned radio station WWL 870 AM. WWL-TV has been an affiliate of the CBS television network since its inception, as WWL radio had been (and still is) an affiliate of the CBS Radio Network (now CBS Radio News) since 1935. Channel 4 competed head-to-head with NBC affiliate WDSU for first place during the 1960s and 1970s. However, after Edgar B. Stern Jr. sold WDSU to South Carolina-based Cosmos Broadcasting in 1972, it began deemphasizing local features in favor of its highly regarded newscasts. By comparison, WWL-TV, as the only locally owned station, heavily stressed its local roots. By the early 1980s, WWL-TV had emerged as the market's ratings leader.
  6.  
  7. In 1988, WWL-TV and Cox Cable, the major cable provider serving areas of Greater New Orleans located south of Lake Pontchartrain, entered into a joint venture to form a cable-only news channel called NewsWatch 15 (named after the cable slot on Cox where the channel is carried). It debuted on October 20, 1989. NewsWatch 15 was one of the first regional cable news channels in the United States at the time. The channel airs rebroadcasts and live simulcasts of local newscasts seen on WWL-TV, along with breaking news coverage that does not necessarily warrant extended coverage on channel 4.
  8.  
  9. In 1989, Loyola sold its media properties to different owners. WWL radio and its FM sister station, WLMG (101.5) were purchased by Keymarket Communications, while WWL-TV's employees formed a group called Rampart Broadcasting (named after the road, Rampart Street, where the station's studio facility is located). Led by general manager J. Michael Early and longtime news director and station editorialist Phil Johnson, the employees group bought the station. It was the first (and thus far, only) time that an employee-investor group acquired a U.S. television station. (CHEK-TV in Victoria, British Columbia, Canada was similarly acquired by an employee-led group in 2009, which narrowly avoided the station's shutdown.)
  10.  
  11. In 1990, WWL-TV began running one of the most successful station image campaigns in the United States with the debut of its "Spirit of Louisiana" promotions. The one-minute spots focus on the region's musical and cultural heritage, and also showcase life in southeastern Louisiana. Many of the ads in the campaign, which continues to this day, feature well-known area musicians and singers.
  12.  
  13. The station's local ownership came to an end in 1994, when the station was bought by the Dallas-based Belo Corporation. That year, channel 4's status as the unofficial "home" station of the New Orleans Saints came to an end after CBS lost the broadcast rights to the National Football Conference television package to Fox in December 1993. WWL-TV had aired most of the Saints' games since the team's inception in 1966, when CBS was the broadcast rightsholder for the pre-merger NFL, and continued upon the merger of the American Football League and the National Football League in 1970 with CBS becoming the NFC rightsholder. After CBS lost the NFC broadcast rights, the Saints telecasts moved to then-Fox affiliate WNOL-TV (channel 38) for the 1994 and 1995 seasons, before moving again to WVUE-TV (channel 8) upon that station's switch from ABC to Fox in January 1996. Today, WWL-TV only carries select games televised by CBS, primarily those in which the Saints play host to an AFC opponent at the Mercedes-Benz Superdome although NFL cross-flexing procedures established in 2014 now allow for road games or NFC home games to be carried by CBS. The station also aired the Saints' victory in Super Bowl XLIV. WWL also provided local coverage of 5 New Orleans hosted Super Bowls, including IV and VI which were played at local Tulane Stadium, as well as Super Bowls XII, XXIV, and XLVII which were played at the Superdome.
  14.  
  15. In 2005, Viacom—which owned UPN station WUPL-TV (channel 54, now a MyNetworkTV affiliate) at the time through its Paramount Stations Group subsidiary—had made an offer to acquire WWL-TV, which would have created a duopoly with WUPL and turned channel 4 into a CBS owned-and-operated station (Viacom owned CBS from its 1999 merger with the network, which ironically traces the former company's history back to its existence as a syndicator of CBS programming, until December 2005, when shared parent National Amusements decided to split Viacom and CBS into two separate companies). However, after Belo rejected Viacom's purchase offer for WWL, Viacom instead reached a deal to sell WUPL to Belo in July of that year for $14.5 million. The deal was slated to close by the end of 2005, but was placed on hold when Hurricane Katrina devastated the Greater New Orleans area in late August. As a result, on February 9, 2006, CBS filed a breach of contract lawsuit against the Belo Corporation over the failure to finalize the sale of WUPL to Belo. The litigation was later settled on February 26, 2007, with Belo announcing that it would complete its purchase of WUPL. The deal had already received Federal Communications Commission approval, and was finalized on February 26, 2007; Belo moved WUPL's operations into WWL's Rampart Street studio facility in mid-April 2007.
  16.  
  17. Two days prior to Hurricane Katrina's landfall, WWL-TV began 24-hour continuous coverage of the storm on August 27, 2005 from its Rampart Street facility. Following a meeting between chief meteorologist Carl Arredondo and then-news director Sandy Breland on enacting a plan to evacuate station staff, at 10:45 p.m. on August 28, the station moved its operations to the Manship School of Mass Communications at Louisiana State University in Baton Rouge—which had agreed the year prior to allow WWL to use the journalism school as a backup facility in the event that a major hurricane forced the station to evacuate from New Orleans. 20 employees were evacuated to the LSU campus, 20 more were moved to the transmitter site in Gretna and an additional 28 staffers remained at the Rampart Street facility (those staffers eventually evacuated to the Hyatt Regency Hotel as conditions worsened). LSU students and staff helped produce the telecast with WWL-TV staff in a "bare bones" fashion.
  18.  
  19. The station briefly returned to its Rampart Street studios in New Orleans on August 29 at 4:00 p.m. Flooding forced the station to again move operations back to the LSU campus in Baton Rouge, as well as a foyer used as a makeshift studio at the Gretna transmitter site, which did not sustain significant damage as the facility—built in 2000—was constructed to withstand 140-mile-per-hour (230 km/h) winds with the transmitter building positioned 15 feet (4.6 m) above ground on concrete; the transmitter site was evacuated on August 30 due to looting concerns. WWL was the only New Orleans station that was able to provide coverage of the storm and its aftermath uninterrupted, as it relayed its signal via fiber optic relay and used a satellite truck loaned to the station by Houston sister KHOU-TV to provide live field reports and helicopters loaned from KHOU and Dallas sister station WFAA. Due to overcrowding with WWL and other Belo station staffers at the Manship School building, on September 1, the station moved operations again, this time to the studios of Louisiana Public Broadcasting station WLPB-TV in Baton Rouge. This provided WWL with a much larger facility and expanded its audience to include LPB's statewide network; the station's coverage was also carried by many PBS stations in Louisiana and Mississippi as well as by KHOU and WFAA. WWL's operations returned to New Orleans about six weeks later.
  20.  
  21. WWL-TV's extensive coverage of Hurricane Katrina earned the station its sixth Peabody Award in early April 2006, as well as a duPont–Columbia Award in 2007.
  22.  
  23. After Hurricane Katrina, some of the station's most visible talent—including weekend anchor/reporter Josh McElveen and reporter Stephanie Riegel—left channel 4 to pursue other opportunities. 10:00 p.m. anchor Karen Swensen also left WWL to work at Boston-based regional news channel New England Cable News; meteorologists David Bernard and John Gumm also left the station (Bernard was already scheduled to leave the station before the storm struck).
  24.  
  25. Following the storm, WWL-TV brought back a station editorial segment. Modeled after the editorials presented for many years until the 1990s by longtime news director and station manager Phil Johnson, editorials seen in the present day (which air during the station's 6:00 p.m. newscast on Tuesday nights) are read via script by WWL-TV political analyst Clancy Dubos, who discusses current political issues related to the post-Katrina redevelopment of New Orleans.
  26.  
  27. In 2004, WWL-TV and Belo announced plans to construct a new multimillion-dollar broadcasting facility for the station and WUPL at 700 Loyola Avenue in downtown New Orleans. The complex—to have been named the J. Michael Early Broadcast Center, after the station's former general manager—was originally scheduled to be completed in late 2007 or early 2008. Groundbreaking of the new facility occurred on July 25, 2005 (just over one month before Katrina hit on August 29); however, its construction has been delayed (as of recently, the site is still a parking lot). As a result, WWL-TV and WUPL will remain at the existing Rampart Street studio location for the foreseeable future. WWL-TV celebrated its 50th anniversary of broadcasting on September 7, 2007; it observed its 55th anniversary half a decade later, in 2012, and its 60th in 2017.
  28.  
  29. The same agreement for the use of Louisiana Public Broadcasting's studio facilities and the simulcast on LPB's stations statewide that was enacted following Hurricane Katrina was also utilized for coverage of Hurricane Gustav, when the storm hit southern Louisiana in early September 2008.
  30.  
  31. WWL-TV's coverage also carried on the second digital subchannels of fellow Belo sister stations WFAA-TV in Dallas and KHOU-TV in Houston for the convenience of evacuees who relocated to Texas to avoid the storm.
  32.  
  33. On June 13, 2013, the Gannett Company announced that it would acquire Belo's television properties, including WWL-TV and WUPL, for $1.5 billion. The sale received FCC approval on December 20, and was formally completed on December 23, 2013.
  34.  
  35. On June 29, 2015, Gannett split in two with one side specializing in print media and the other side specializing in broadcast and digital media. WWL-TV and WUPL were both retained by the latter company, named Tegna.
  36.  
  37. Syndicated programs broadcast by WWL-TV include Daily Blast Live, Dr. Phil and Inside Edition. The latter two programs are distributed by CBS' corporate cousin, CBS Media Ventures. WWL-TV carries the majority of the CBS network schedule, with the exception of CBS This Morning (which airs instead on sister station WUPL) – however, the station does carry the program's Saturday edition; the station also splits the CBS Dream Team block over two days (the first 2½ hours of the block air on Saturday mornings, while the final half-hour airs on Sundays).
  38.  
  39. WWL-TV preempted moderate amounts of CBS programming from the 1960s to the 1980s—including most notably, programs that the network aired weekdays during the 9:00 a.m. hour, as well as CBS' late night lineup, prior to the debut of Late Show with David Letterman in 1993. During the 1970s, WWL-TV preempted the last hour of the network's Saturday children's programming, between 12:00 and 1:00 p.m., with local programming.
  40.  
  41. In the late 1980s, WWL-TV dropped CBS' weekday morning news program CBS This Morning, instead airing a two-hour morning newscast from 6:00 to 8:00 a.m. It was the first New Orleans station whose morning newscast ran past 7:00 a.m., predating the launch of WVUE's morning newscast by about 15 years. WWL-TV's morning news was followed by Live with Regis and Kathie Lee. The station eventually expanded its weekday morning newscast, Eyewitness Morning News, into the 8:00 a.m. hour. CBS reached agreements with other area stations to carry its morning shows: LeSEA owned-and-operated station WHNO (channel 20) picked up This Morning in 1998; its successor, The Early Show, moved from WHNO to WUPL in January 2005.
  42.  
  43. WWL-TV presently broadcasts 37 hours of locally produced newscasts each week (with 6½ hours each weekday, 2½ hours on Saturdays and two hours on Sundays). In addition, the station produces the half-hour sports highlight and discussion program 4th Down on 4, which airs Sunday nights at 10:35 p.m. The station also operates a Northshore bureau located on North Causeway Boulevard in suburban Mandeville.
  44.  
  45. The station implemented the Eyewitness News format on February 26, 1968, having rebranded its newscasts from the Evening News title it had been using for the previous two years. WWL-TV has been the top-rated station among the New Orleans market's local newscasts for nearly 30 years, according to Nielsen Media Research. During the November 2007 sweeps period, the first major ratings period in New Orleans reported to Nielsen since Hurricane Katrina, the results affirmed that WWL-TV continued to lead its nearest competitors, WDSU and WVUE, by a wide margin.
  46.  
  47. The station implemented the Eyewitness News format on February 26, 1968, having rebranded its newscasts from the Evening News title it had been using for the previous two years. WWL-TV has been the top-rated station among the New Orleans market's local newscasts for nearly 30 years, according to Nielsen Media Research. During the November 2007 sweeps period, the first major ratings period in New Orleans reported to Nielsen since Hurricane Katrina, the results affirmed that WWL-TV continued to lead its nearest competitors, WDSU and WVUE, by a wide margin.
  48.  
  49. In March 2006, WWL-TV began producing a half-hour newscast called I-News, featuring more in-depth reporting on topics important to viewers. The program also featured live interviews with local, state and national officials. The newscast aired weekday evenings on the station's website, WWLTV.com, after its 6:00 p.m. newscast and was rebroadcast on channel 4. (The webcast has since been canceled.)
  50.  
  51. Since the anchor changes, WWL-TV has lost its significant ratings lead over WDSU, WVUE and WGNO, according to Nielsen Media reports, but its newscasts remain the highest-rated among the New Orleans market's news-producing stations. WWL-TV had once doubled the ratings of each of its competitors in every time period, but its lead gradually declined, reaching as close a margin as one household rating point ahead of second place WDSU (in the 6:00 p.m. timeslot) during the July 2011 sweeps period. At 5:00 p.m., WWL-TV led WDSU by only two ratings points, while claiming ratings wins in key demographics at both 5:00 and 6:00 p.m.—marking the first time in about 25 years that a station other than WWL-TV had placed first in the 25-54 demographic. At 10:00 p.m., WWL-TV led WVUE by 1.9 ratings points. Newscasts in less competitive time periods of 4:30 a.m. and 4:00 p.m. also scored wins in key demographic categories, as well as in household ratings.
  52.  
  53. In April 2010, WWL-TV became the second station in the market to install an HD-based weather system. Former WDSU morning anchor Melanie Hebert joined channel 4 in January 2012, however she did not appear on-air until that July due to a non-compete clause in her previous WDSU contract. (Hebert left WWL-TV in July 2013, after a year at the station.) In September 2010, WWL-TV began broadcasting its local newscasts in 16:9 widescreen standard definition; the WUPL newscast was included in the upgrade. Then WWL-TV switched to full HD on October 1, 2014. Presently, WGNO and WDSU continue to broadcast their local newscasts in widescreen SD rather than in true high definition; (the first news-producing station in the market to have upgraded their news production to HD was WVUE, which had broadcast its local news programming in the format since April 2007). On October 25, 2012, WWL-TV introduced a new state-of-the-art news set designed by FX Group that includes the station's first full-size weather center to be integrated with the main set (it replaced a set that debuted in 1997, which had been refreshed a few times during its lifespan).
  54.  
  55. On August 9, 2014, WWL-TV debuted hour-long weekend editions of its Eyewitness Morning News broadcasts on Saturdays at 8:00 a.m. and Sundays at 6:00 a.m.
  56.  
  57. ===
  58. WUPL, virtual channel 54 (UHF digital channel 17), is a MyNetworkTV-affiliated television station serving New Orleans, Louisiana, United States that is licensed to Slidell. The station is owned by Tegna Inc., as part of a duopoly with New Orleans-licensed CBS affiliate WWL-TV (channel 4). The two stations share studios on Rampart Street in the historic French Quarter district; WUPL's transmitter is located on Cooper Road in Terrytown, Louisiana. There is no separate website for WUPL; instead, it is integrated with that of sister station WWL-TV.
  59.  
  60. On cable, WUPL is available on Cox Communications channel 2 and Charter Spectrum channel 16.
  61.  
  62. The station first signed on the air on June 1, 1995, as an affiliate of the United Paramount Network (UPN). It was owned by Texas broadcaster Larry Safir via his company, Middle America Communications. Safir also owned Univision affiliate KNVO in the Rio Grande Valley. Prior to the station's sign-on, WHNO (channel 20) was approached by UPN for an affiliation, though WHNO's owner LeSEA Broadcasting declined all netlet offers on their stations through the country, as the programming planned for both UPN and competitor The WB conflicted with the company's core programming values; as a result, programming from UPN, which launched on January 16, 1995, was only available on New Orleans-area cable and satellite providers through New York City-based national superstation WWOR for the 5½ months prior to WUPL's debut. Along with programming from UPN, the station ran a general entertainment format, offering vintage off-network sitcoms, talk shows, court shows and other syndicated programs. In 1996, Safir entered a deal with Cox Enterprises to take over operations of the station, and in 1997, he sold the station to the Paramount Stations Group subsidiary of Viacom; as a result, WUPL became a UPN owned-and-operated station (Viacom launched UPN in a programming partnership with Chris-Craft Industries/United Television, and acquired a 50% interest in the network from Chris-Craft/United in 1996).
  63.  
  64. Viacom merged with CBS in 2000. Despite Viacom's ownership of WUPL, the market's CBS affiliation remained on WWL-TV (channel 4), the highest-rated television station in New Orleans and CBS' strongest affiliate for over 20 years. Viacom briefly considered buying WWL-TV, in which it would create a duopoly with WUPL. However, after Belo Corporation turned down Viacom's offer to buy the station, Viacom decided instead to sell WUPL to Belo in July 2005 for $14.5 million.
  65.  
  66. On January 24, 2006, Time Warner and CBS Corporation (the latter of which took over WUPL and UPN after Viacom split into two companies one month earlier) announced that both companies would partner to launch The CW, which would replace The WB and UPN; the network, which debuted on September 18, 2006, would feature a mix of programs carried over from its two predecessor networks as well as newer series. The day of the announcement of the network's formation, Tribune Broadcasting signed a ten-year agreement to affiliate the network with 16 of the group's 19 WB affiliates; as a result, WNOL-TV (channel 38) was announced as The CW's New Orleans affiliate.
  67.  
  68. Three weeks later, on February 9, CBS filed a lawsuit against Belo Corporation over the failure to finalize the sale of WUPL to Belo. The deal was slated to close by the end of 2005, but was placed on hold when Hurricane Katrina devastated the New Orleans metropolitan area in late August of that year. Though the lawsuit provided some doubt as to its future affiliation, on July 12, 2006, it was announced that WUPL would become an affiliate of MyNetworkTV. Since News Corporation owns Fox and MyNetworkTV, CBS originally relented on allowing any of its UPN affiliates to affiliate with the new network because The CW did not affiliate with any of News Corporation's UPN stations (CBS and Time Warner instead chose Tribune and CBS Television Stations as The CW's core station groups, with Tribune getting affiliations in the three largest markets of New York City, Los Angeles and Chicago among other markets, along with Tribune's WNOL-TV in New Orleans).
  69.  
  70. On February 26, 2007, Belo announced that it would go forward with the purchase of WUPL from CBS. A Belo press release also said the sale—which had already received FCC approval—"settles litigation between Belo and CBS over the purchase that arose after Hurricane Katrina." At that time, Belo closed on WUPL, and later acquired its low-power repeater, WBXN-CA (channel 18; previously a separate station, K10NG, affiliated with The Box and later MTV2) on April 20, 2007. Before then, WUPL was one of two television stations in New Orleans at the time that whose ownership held interest in a major network (the other was former WB affiliate WNOL-TV, owned by that network's part-owner, the Tribune Company), and the only one to be a network owned-and-operated station.
  71.  
  72. In mid-April 2007, Belo moved WUPL's operations into WWL-TV's facility on Rampart Street. On June 13, 2013, the Gannett Company announced that it would acquire Belo for $1.5 billion. The sale was completed on December 23.
  73.  
  74. On June 29, 2015, the Gannett Company split in two, with one side specializing in print media and the other side specializing in broadcast and digital media. WWL and WUPL were retained by the latter company, named Tegna. As of the start of April 2018, WUPL now has a similar logo to that of WWL's, due to Tegna's company-wide redesign of its graphical imaging, and the MyNetworkTV branding is completely played down, bringing it in line with Tegna's other two MyNetworkTV affiliates.
  75.  
  76. Outside of the MyNetworkTV schedule, syndicated programs broadcast by WUPL include Mike & Molly, 2 Broke Girls, Hot Bench, and Family Feud. Occasionally as time permits, WUPL may air CBS network programs whenever WWL-TV is unable to in the event of extended breaking news or severe weather coverage.
  77.  
  78. In January 2005, WUPL began carrying CBS's morning program The Early Show in lieu of WWL-TV, which pre-empted the program in the late 1980s in favor of running an extended weekday morning newscast (which as of 2014, runs for 4½ hours); WUPL also carried the syndicated morning news and talk program The Daily Buzz until 2012, pairing that program and CBS' morning news programs under the umbrella brand "My Morning News". WUPL subsequently picked up CBS This Morning when that program replaced The Early Show in January 2012 (WWL-TV, however, carries that program's Saturday edition as the station does not currently air local newscasts on weekend mornings).
  79.  
  80. WWL-TV presently produces 5 hours of locally produced newscasts each week for WUPL (with one hour each weekday; the station does not currently carry any newscasts on Saturdays and Sundays). The station also simulcasts the first 2½ hours of WWL-TV's weekday morning newscast.
  81.  
  82. WWL-TV began producing a half-hour primetime newscast at 9:00 p.m. for WUPL on June 4, 2007. It competes against WVUE (channel 8)'s longer established and hour-long in-house newscast as well as a WGNO (channel 26)-produced primetime newscast on CW affiliate WNOL-TV. The newscast features the same anchor team as that seen on Eyewitness News Nightwatch, WWL-TV's 10:00 p.m. newscast.
  83.  
  84. On September 9, 2014, WWL-TV began producing a half-hour newscast at 6:30 p.m. for WUPL, which utilizes the same anchor team as the 6:00 p.m. newscast on Channel 4.
  85.  
  86. ===
  87. NewsWatch on Channel 15 (popularly known as NewsWatch 15) is an American regional cable television channel serving New Orleans, Louisiana. The channel is owned as a joint venture between Tegna and local cable provider Cox Communications. NewsWatch 15's operations are based out of the studio facility shared by Tegna-owned CBS affiliate WWL-TV (channel 4) and MyNetworkTV affiliate WUPL (channel 54), located on Rampart Street in the city's historic French Quarter district. The regional cable news channel's branding is derived from its channel slot in the New Orleans area on Cox Communications channel 15.
  88.  
  89. NewsWatch on Channel 15 launched on October 20, 1989; it was formed via a partnership that was formed in 1988 between WWL-TV and Cox Cable (now Cox Communications), the latter of which serves as the major cable provider for areas of Greater New Orleans located south of Lake Pontchartrain, to create a cable-only news channel. Among the first regional news channels of its kind in the United States, NewsWatch was created in response to the growing number of area residents whose busy schedules did not permit them to watch a newscast at traditional broadcast times. NewsWatch 15 is available to nearly 290,000 households with cable television service in Orleans, Jefferson, St. Tammany, St. Bernard Parish and St. Charles Parishes.
  90.  
  91. NewsWatch 15 primarily airs a mix of simulcasts of WWL-TV's weekday morning, noon, weeknight and weekend evening newscasts (which have been branded as Eyewitness News since 1968), as well as rolling rebroadcasts of those programs during timeslots normally slotted for syndicated or CBS network programming on over-the-air channel 4 (for example, the station's 5:00 p.m. newscast is only rebroadcast at 5:30 p.m. due to the live simulcast of the succeeding 6:00 p.m. newscast; in stark contrast, the Saturday edition of WWL-TV's 10:00 p.m. Eyewitness News Nightwatch broadcast is replayed on NewsWatch 15 until as late as 11:05 p.m. Sunday evening as WWL does not carry a newscast until Sunday evenings, and during the NFL season, may only air the late newscast). The channel also carries coverage of breaking news events that do not necessarily warrant extended coverage on channel 4.
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