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- The former cheap wow gold Yahoo Inc. chief operating officer and Quadrangle Group partner, who is well known and respected in Silicon Valley and media circles, was hired by Activision Blizzard CEO Bobby Kotick in March to bolster Guitar Hero, one of the video game publisher's three key brands, along with World of Warcraft and Call of Duty. Rosensweig, who got close to Activision's chief while Kotick served on the Yahoo board, was expected to rise in Activision's ranks. The company has raised a total of more than $160 million.Rosensweig leaves behind a company facing significant challenges. This fall was the busiest season ever for Guitar Hero with the release of four major sequels and spinoffs. All had modest or poor sales, NPD Group data showed. from September through the end of the year. Its 2008 predecessor, Guitar Hero: World Tour, sold 3.4 million units in the same period.October spinoffs DJ Hero and Band Hero sold a so so 789,000 and 590,000 units, respectively, while December's Guitar Hero: Van Halen bombed with just 64,000.Total domestic revenue for music and dancing games plummeted 46% last year, according to NPD. Some of that was because of consumers shifting their spending from pricey hardware to less expensive software, but the recession and declining interest in the genre seem to have played big roles as well.Here's how it works: Students pay a fee to rent a textbook by the semester, quarter or summer. Renting versus buying can help students, who might spend up to $1,000 a year on textbooks. It has rented out more than 2 million titles and has an inventory of 4.2 million. It says it has saved students at more than 6,400 colleges $137 million. Hiring a high profile CEO may signal loftier ambitions, such as an initial public offering.The idea of renting textbooks has been around for decades but caught fire on the Internet. Even more competition is jumping in after Congress last year set aside $10 million to give grants to college bookstores to start textbook rental programs. Bookseller Barnes Noble Inc. recently said it would launch a textbook rental program for college students through campus bookstores and websites."We think we can compete with anybody," Rosensweig said.Activision is not replacing Rosensweig. Chief Operating Officer David Haddad will remain as the most senior executive in the Guitar Hero group and report to Activision publishing President Michael Griffith.
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