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- 2019 Edition of DM's Content Marketing Mastery Certification
- Salesletter: https://www.digitalmarketer.com/certification/content-market...
- COURSE DETAILS:
- Module 1 Getting Started
- Lesson 1: From the Author
- Lesson 2: Here’s What to Expect
- Lesson 3: Content Marketing: The What and Why
- Lesson 4: The Content Marketing Formula
- Lesson 5: Create a Customer Avatar
- Lesson 6: Content Marketing and the Customer Value Journey
- Lesson 7: The Most Dangerous Myth in Content Marketing
- Lesson 8: The “Content Baton”
- Module 2 Content that Drives Awareness
- Lesson 1: Content that Creates Awareness and Engagement
- Lesson 2: Goals at the Awareness and Engagement Stages
- Lesson 3: 5 Staple Content “Wrappers”
- Lesson 4: Content-Type: Blog Article
- Lesson 5: The 10-Point Blog Post Audit
- Lesson 6: Content-Type: Podcast
- Lesson 7: Content-Type: Video
- Lesson 8: Content-Type: Social Update
- Lesson 9: What Should My Post Be About?
- Lesson 10: How Should I Get Traffic to My Post?
- Lesson 11: Engineering Engagement
- Lesson 12: The Gate: From Awareness to Subscription
- Module 3 Content that Generates Leads
- Lesson 1: Content that Generates Leads
- Lesson 2: Goals at the Subscribe Stage
- Lesson 3: Content-Type: Lead Magnet
- Lesson 4: 7 Types of Lead Magnets
- Lesson 5: The Squeeze Page
- Lesson 6: 5 Ways to Funnel Traffic to Your Squeeze Page
- Lesson 7: The 10-Point Lead Magnet Audit
- Lesson 8: Content-Type: Event
- Lesson 9: In-Person Events at the Subscription Stage
- Lesson 10: Online Events at the Subscription Stage
- Lesson 11: From Subscriber to First-Time Buyer
- Module 4 Content that Sells
- Lesson 1: Content that Sells More (and More Often)
- Lesson 2: Goals at the Convert Stage
- Lesson 3: Goals at the Ascend Stage
- Lesson 4: Anticipating and Satisfying Intent
- Lesson 5: Content-Type: Customer Story
- Lesson 6: Content-Type: Product Demo
- Lesson 7: Content-Type: Product Comparison
- Lesson 8: Content-Type: Event
- Lesson 9: The Gray Area Between Copywriting and Content Marketing
- Lesson 10: Indoctrination and Onboarding: From Buyers to Loyal, Raving Fans
- Module 5 Content that Increases Retention & Loyalty
- Lesson 1: Content That Increases Customer Retention & Loyalty
- Lesson 2: Leveraging Awareness Content
- Lesson 3: Content-Type: Welcome Email
- Lesson 4: Content-Type: About Page
- Lesson 5: Content-Type: Packaging and Package Inserts
- Lesson 6: Content-Type: Support Documentation
- Lesson 7: Content-Type: Events
- Lesson 8: Digging a Competitive Moat with Content Marketing
- About Your Instructor
- Russ Henneberry is the previous Content Marketing officer at DigitalMarketer, and founder of Modern Publisher, a community of information product business owners and expert digital marketers. Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.
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