3d insta

Find the words or phrases in the article that match the definitions below. The paragraph numbers
are given to help you. Note that you may need to change the form of the word in the article to
match the definition.
1. words printed on or near a picture that explain something about the picture (para 2)
2. the initial capital used to start a new business or create a new product (two words, para 6)
3. to borrow money to start a business (para 6)
4. people born between 1980 and the mid-1990s, also known as Generation Y (para 7)
5. to get control of something in order to use it for a particular purpose (para 8)
6. to start selling a new product or service to the public (para 8)
7. income from business activities (para 9)
8. the way in which words and pictures on a page are arranged (para 11)
9. a company that invests money in new businesses that may or may not be successful (three words,
para 12)
10. a group of people who buy a particular product or pay for a particular service (two words, para 15)
11. forming an essential part of something and needed to make it complete (para 17)
12. the middle value of a range of values (para 21

Answer the questions with as much information as possible from the article.
1. How will Instagram make money from its new shopping feature that will allow users to buy direct from
the app?
2. What percentage of Facebook’s advertising revenue is provided by Instagram?
3. Which types of brands in particular tend to advertise on Instagram?
4. In which two ways did the health drinks company Dirty Lemon build a customer base?
5. Why, according to the founder of Dirty Lemon, has the value of Instagram as a marketing platform for
small businesses reduced?
6. Why is it easier for brands to build a following on Instagram than on Facebook