i = imread('‪C:Usersm_malDesktopfruit.jpg');
imshow(i);

Error using fopen
 The file name contains characters that are not contained in the filesystem
 encoding.
 Certain operations may not work as expected.

 Error in imread (line 343)
 [fid,errmsg] = fopen(filename, 'r');

 Error in g (line 1)
 i = imread('?C:Usersm_malDesktopfruit.jpg');