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Tumblr link spam gate question.

lyfsy
Feb 9th, 2020
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  1. Tumblr link spam gate question.
  2. Hi I noticed some tumblr's have link spam protection and others do not. I don't really know how to describe but its the protection they use when they want to ban your url on the network. Are these tumblrs extremly aged or is there some kind of hack?
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  15. For example, rather than someone just saying “clothes shop”, they will interact with their device by saying “where is the nearest clothes shop to me?” This means that search terms will be more long-tail.
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  17. To identify these would be the same as setting up specific long-tail campaigns. Use the search term report in Google Ads to see which search terms triggered your ads, and the more conversational ones are most likely to be activated by voice.
  18.  
  19. At the same time, use the Google Search Console to analyze your top URLs and gather a list of keywords from there to expand on.
  20.  
  21. You should also use Google Autocomplete by typing in a top level keyword you are targeting or looking to target, and then see what suggestions appear on Google.
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  23. You will probably notice a lot of question and long-tail based terms appearing, which you can take and target in a separate campaign to analyze performance.
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  25. Q: Can you please provide a good practice for alt text on pictures?
  26.  
  27. PV: This is something a lot of people don’t do well. It’s imperative to make sure that Google and Bing understand the context behind your images.
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  29. Don’t use fragmented sentences to stuff keywords into it, but use descriptive sentences to say what is in the image. It’s also important you don’t use too many characters when describing your picture.
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  31. Keep it to about 120-140 characters, which allows the search engine bots to understand what your image is about. Make sure you’ve got your descriptive sentence in within this limit.
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  33. On top of this, use the keyword you want the image to appear for, but don’t stuff it in, make sure it flows naturally within the description. Usually, one or two mentions of the keyword are enough. Remember, content is king, readability is more important than volume.
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  35. And also, don’t describe the image as an image. Use alt text that just describes what is in the image, do not start it with “image of…”, that would just be a waste of characters.
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  37. [Video Recap] 5 PPC Trends to Get Ready for in 2020
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  39. Watch the video recap of the webinar presentation and Q&A session.
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  43. Or check out the SlideShare below.
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  47. 5 PPC Trends to Get Ready for in 2020 from Search Engine Journal
  48. Image Credits
  49.  
  50. All screenshots taken by author, October 2020
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  52. Join Us for Our Next Webinar!
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  54. Join our next live webinar on Wednesday, December 18 at 2 p.m. ET as Alen Todorov of SEOmonitor shares tips on how SEO agencies can write better proposals that prove value and eliminate client concerns.
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  56. How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns
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  69. How are PPC specialists expected to know which actions to choose for the best results?
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  71. And what exactly do you need to do to continually increase performance while staying ultra-competitive in the marketplace?
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  73. On August 14, I moderated a sponsored SEJ webinar presented by Adzooma’s Puneet Vaghela and Sal Mohammed.
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  75. They shared seven essential PPC optimization strategies that are proven to boost ROI, save time, and reduce spend.
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  77. Here’s a recap of the webinar presentation.
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