Backlink on Website with No Internal Links

Backlink on Website with No Internal Links
I've run in to a few cases like this.
Same article, written by their PR company, different photos. Two backlinks from two different sites. BUT! There are no inlinks.
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1. Clearly there's no traffic to those links. Backlink may be of good authority but will it last?
2. Is this a strategy for some higher domain sites? To allow pages to sit orphaned on their website?
I don't think it's a bad idea, it seems to work okay for some people, but nowadays content is king. Backlinking strategies are not as strong as they used to be.
Did you read my question? What is not a bad idea? And what backlinking strategies are not as good?

Please re-read and if you have had experience in the area, then reply.

These days, however, the majority of Google searches come from mobile devices. Mobile should, therefore, be prioritized not only in your Google Ads activity, but also for your website.

This is especially true for retailers, as mobile and tablet users outspend shoppers on desktop. A poorly built or optimized mobile site is basically money down the drain.

If you have lots of users coming through mobile but very few conversions, start testing to determine how your site is functioning on phones.

Perhaps your buttons are too small when rendered on mobile leaving, your website too awkward for a smaller screen?

Or maybe your site loads slowly on 3G connections as you’ve failed to compress images and CSS?

Combining your Google Ads device data with the contextual information you have about typical customer journeys will enable you to devise the most complete and effective testing plan.

6. Locations

Google Ads performance can vary heavily by location.

You’ll want to pay special attention to location variations when devising your CRO strategy if you’re a business with both online and offline conversions.

Consider testing variable ads and landing pages based on the location of the user clicking the ad.

If the user is near a store, you can highlight in-store deals or delivery options like free “click and collect”.

If your user is further away, test highlighting delivery speed, any free delivery offers, and online-only deals.

Better Together

PPC insights bring valuable data about your visitors; the keywords they come through, which devices they’re using, where they’re located – the list goes on.

These characteristics give us context for why users behave as they do when interacting with your site.

Using this data to tailor their experience on your site will enable you to devise the most informed CRO strategy, improving conversion journeys for site visitors who come through paid search.

As this relationship is reciprocal, investing the time and effort to apply your PPC data will drive continued growth.

At this time of year especially, incremental increases in conversion rate can translate to a huge revenue boost, while a lack of personalization caters to nobody.

Advanced PPC Strategies for Your Ecommerce Site
Smart recommendations to make Google Ads profitable
Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them.

Ecommerce is one of the most challenging and competitive verticals in SEM.

No matter what industry you’re in, you’re undoubtedly competing against behemoths like Amazon/Walmart with a constant fear of scrappy niche startups nipping at your heels.

As more and more dollars shift toward Shopping ads and the competition continues to climb, retailers need to adopt more advanced strategies in order to stay ahead.

Implement Shopping Brand & Non-Brand Keyword Segmentation

Keyword-based text ads allow retailers to easily understand a consumer’s window of intent and are able to optimize accordingly.

However, shopping ads were created on a product-based bidding model, which means Google’s auction selects what products show up for a specific search result.

This model takes away an important aspect of optimization and bid control because retailers are not able to bid differently on a consumer throughout their purchase journey.

While this can be disheartening it doesn’t have to be!

There is a solution to the product bidding disadvantage:

Keyword segmentation.

Through the shopping setting, campaign priority, you are able to control how much you bid for different types of queries.

How do campaign priorities work?

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