University of Phoenix MKT 498 Integrated Marketing Strategy

University of Phoenix MKT 498 Integrated Marketing Strategy Study Guides and Answers
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University of Phoenix
MKT 498 Integrated Marketing Strategy Study Guides and Answers
This course provides students with an in-depth study of Integrated Marketing Communications (IMC). Emphasis will be placed on the strategic roles and integration of marketing communication tools including advertising, public relations, sales, promotion, event management, media selection, and marketing management.


Marketing Analysis
Describe the purpose and value of integrated marketing.
Determine the proper analysis needed to generate specific marketing outcomes.
Market Assessment
Identify an ideal target market for a selected product or service.
Determine the competitive advantage of a product or service.
Develop a marketing positioning statement based on assessment.
Marketing Tactics
Determine marketing tactics necessary to achieve the desired goal of branding, positioning statement, and competitive advantage.
Differentiate between quantifiable and non-quantifiable marketing tools.
Marketing Tools
Determine the optimal combination of marketing tools based on market conditions and a selected target market.
Compare and contrast different types of value networks and distribution channels.
Integrated Marketing Campaign
Prepare an integrated marketing campaign.