-(void)hideMenu
{
    NSLog(@"things menu %@: start hiding", self.dressItem);

    _hiding = YES;

    self.userInteractionEnabled = NO;   // all subviews too

    // hideGradually
    [UIView animateWithDuration:0.4 animations:^{
        NSLog(@"carousel delegate -> nil");
        _carousel.delegate = nil;
        self.alpha = 0.0;
        _menuShadow.alpha = 0.2;
    } completion:^(BOOL finished){
        [_menuShadow removeFromSuperview];
        [self removeFromSuperview];
    }];

    [self stopTimer];
}