Is it worth competing with someone ranking a parasite?

Is it worth competing with someone ranking a parasite?
Someone is ranking a parasite page of a popular music platform for a certain keyword. Publicly there's only 11 links pointing to it, but it's outranking a wikipedia page so I assume he's got some PBN links behind it.
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Is it worth competing for if you're using the same parasite page?
Same parasite page? No. Your own content-rich blog? Hell Yes! Parasites usually have low CTR & conversion rates; if the niche has enough potential, consider going ballistic by starting your own website.
sure, as long as you build a better page or have better links you should be able to outrank him. There was a great thread with music niche links that @rominoff (clearly not his name) put up recently. If you are looking to build out links to your page that would be a great place to start

But, if you do forum discussions right – and use branded anchor text, naked URLs, and natural, non-keyword-targeted anchors, and you participate naturally in contextually-relevant discussions, this can be a great traffic booster.

However, be warned – nobody likes a spammer, so don’t just randomly start posting on forums in an attempt to increase your traffic.

You could end up getting banned just for that alone. So be sure to abide by forum rules and posting etiquette – this will go a long way toward establishing yourself as a reliable forum member.

Create podcasts

5. Create Podcasts, Radio Shows, and Use Audio Content to Boost Your Traffic

Using podcasts can be a tremendous boost in your traffic in other ways, as Ashley Segura (Ward) lays out in her post: 10 Reasons Why You Need to Add Podcasts to Your Content Strategy:

“Packed with information and the perfect sprinkle of entertainment and light-hearted banter, podcasts are incredibly engaging and a useful medium for businesses and listeners alike. They are the sleeping giant of content types, though.

Most businesses don’t understand the true potential behind podcasts. And there’s a huge number of reasons why they are the perfect addition to any existing content strategy.”

She also mentions 10 reasons that make this a great traffic source:

Podcasts have low competition.
They are engaging and convenient for listeners.
They are yet another mobile-friendly content option.
They are consistently growing in popularity.
Podcast audiences are loyal and passionate about their industry/topic.
There are usually interactive options available for the audience.
They help you establish thought leadership in your industry (further increasing the all-important E-A-T factors required in today’s SEO).
You also have the opportunity to grow a loyal traffic base by publishing your podcast content consistently.
User generated content

6. Any Traffic Source That Lets You Take Advantage of User-Generated Content to Boost Your SEO

User-generated content can take many forms. We’ve already discussed a few of those forms in this guide, such as legitimate forum discussions and non-spammy blog commenting.

Raj Nijjer goes into further detail in his article – 5 Ways User-Generated Content Can Boost Your SEO.

The idea behind this kind of content is to make sure that you take advantage of all the potential organic traffic sources available to you in this regard in the form of:

Review sites are a big one in this vein.

These include sites like:

Google My Business
Amazon.com
Yelp.com
TripAdvisor.com
Yellowpages.com
BBB (Better Business Bureau)
Manta.com
Foursquare.com
All of these sites cater to reviews and help you increase the value of your reputation through user-generated content.

Awareness
Interest
Desire
Action
The logic is that people who have a desire for your product are fewer, and closer to purchase (from you or a competitor) than people who are just becoming aware of your product.

Thus, you need to cast a wider net at the beginning to get in front of people, and then move people further “down the funnel” to get sales.

Easy-peasy, right?

Well, sort of.

It has been somewhat widely accepted until we 21st Century chronological-snobbists began to scoff it away and proclaim that digital has changed everything inexorably and irrevocably.

But has it?

I want to examine whether the marketing funnel really is outdated and kaput because of the influence of digital.

I then hope to prove that in fact, our understanding of the marketing funnel has simply evolved and we see its intricacies more clearly than ever before… while the core philosophy under-riding it all remains solid.

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