Need help with CL/ASDF building executables

I have the following project structure, located in ~/proj/fash:
- .git/
- fash.asd
- Makefile
- src/fash.lisp


Contents of fash.asd:
>(asdf:defsystem "fash"
>  :depends-on ("cl")
>  :build-operation program-op
>  :components ((:file "src/fash")))


Contents of src/fash.lisp:
> (defpackage :fash
>   (:use :cl)
>   (:export
>    #:entrypoint))
>
> (in-package :fash)
>
> (defun entrypoint ()
>   "Entrypoint for FASH executable."
>   (format t "It works!!!"))


Contents of Makefile:
> fash:
>     sbcl --no-userinit --no-sysinit --non-interactive \
>         --load ~/lisp/quicklisp/setup.lisp \
>         --eval '(load "fash.asd")' \
>         --eval '(ql:quickload fash)' \
>         --eval "(sb-ext:save-lisp-and-die :executable t :toplevel #'entrypoint)"


Output from `make fash`:
> sbcl --no-userinit --no-sysinit --non-interactive  --load ~/lisp/quicklisp/setup.lisp  --eval '(load "fash.asd")'  --eval '(ql:quickload fash)'  --eval "(sb-ext:save-lisp-and-die :executable t :toplevel #'entrypoint)"
> This is SBCL 2.4.9, an implementation of ANSI Common Lisp.
> More information about SBCL is available at <http://www.sbcl.org/>.
>
> SBCL is free software, provided as is, with absolutely no warranty.
> It is mostly in the public domain; some portions are provided under
> BSD-style licenses.  See the CREDITS and COPYING files in the
> > distribution for more information.
> Unhandled UNBOUND-VARIABLE in thread #<SB-THREAD:THREAD tid=118163 "main thread" RUNNING
>                                         {1103F780A3}>:
>   The variable FASH is unbound.
>
> Backtrace for: #<SB-THREAD:THREAD tid=118163 "main thread" RUNNING {1103F780A3}>
> 0: (SB-INT:SIMPLE-EVAL-IN-LEXENV FASH #<NULL-LEXENV>)
> 1: (SB-INT:SIMPLE-EVAL-IN-LEXENV (QUICKLISP-CLIENT:QUICKLOAD FASH) #<NULL-LEXENV>)
> 2: (EVAL (QUICKLISP-CLIENT:QUICKLOAD FASH))
> 3: (SB-IMPL::PROCESS-EVAL/LOAD-OPTIONS ((:LOAD . "/home/tgwil/lisp/quicklisp/setup.lisp") (:EVAL . "(load \"fash.asd\")") (:EVAL . "(ql:quickload fash)") (:EVAL . "(sb-ext:save-lisp-and-die :executable t :toplevel #'entrypoint)") (:QUIT)))
> 4: (SB-IMPL::TOPLEVEL-INIT)
> 5: ((FLET SB-UNIX::BODY :IN SB-IMPL::START-LISP))
> 6: ((FLET "WITHOUT-INTERRUPTS-BODY-3" :IN SB-IMPL::START-LISP))
> 7: (SB-IMPL::%START-LISP)
>
> unhandled condition in --disable-debugger mode, quitting
> *** Error code 1
>
> Stop.
> make: stopped in /home/tgwil/proj/fash