With 85% of its 50 million user base in the 18 to 34-year-old demographic, the app allows brands an opportunity to reach out to the much sought after younger audiences of today. With this in mind, pizza giant Dominos decided to take advantage and offer Tinder users the chance to swipe right in order to get special discounts and free pizza on Valentines Day. When the brand and the user matched they would engage the user in light hearted conversations filled with light chat and ridiculous Valentines Days puns, rewarding users for the best ones. The brand received over 700 matches and had an estimated reach of around 200,000 people.