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- https://www.dealnews.com/features/Avoid-the-Noid-10-Brand-Mascot-Fails/1352347.html
- https://blog.hubspot.com/blog/tabid/6307/bid/33008/the-best-and-worst-brand-mascots-of-all-time.aspx
- https://www.thedrum.com/news/2012/07/20/when-brand-mascots-fail
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