// We don't care if dealer identifier matches, proceed with 'standard' evaluation
                                // Export only used! As of this time 05/30/18 Marketplace only supports USED
                                if(isset($temp_line[$columns_merged['state_of_vehicle']]) && (strtolower($temp_line[$columns_merged['state_of_vehicle']]) !== $this->dealer_identifier_value)) {
                                    //log_message('debug', __FUNCTION__."() -- Used vehicle found.");
                                    // Check for empty prices
                                    if(isset($grab['price']) && (!empty($grab['price']) && $grab['price'] !== "0 {$line_currency}")) {
                                        //log_message('debug', __FUNCTION__."() -- Valid price found.");
                                        // Check for a photo
                                        if(isset($grab['images']) && !empty($grab['images']) && is_array($grab['images']) && count($grab['images']) > 1) {
                                            //log_message('debug', __FUNCTION__."() -- Valid image URL found.");
                                            // Valid Mileage value
                                            if(isset($grab['mileage_value']) && !empty($grab['mileage_value']) && strlen($grab['mileage_value']) > 2 && ($grab['mileage_value'] > 499)) {
                                                //log_message('debug', __FUNCTION__."() -- Valid mileage value found.");
                                                // No empty VDP
                                                //if(isset($grab['url']) && !empty($grab['url']) && strlen($grab['url']) > 1) {
                                                //log_message('debug', __FUNCTION__."() -- Valid URL.");

                                                // Does the VDP URL contain the dealership URL?
                                                if(strpos($grab['url'], $this->client_parsed_hostname) !== FALSE) {
                                                    //log_message('debug', __FUNCTION__."() Dealer Hostname found...");
                                                    $the_data[] = $grab;
                                                    $vins_and_urls_list[] = [
                                                        'vin' => $grab['vin'],
                                                        'url' => $grab['url'],
                                                        'neworused' => (isset($grab['state_of_vehicle']) && strtolower($grab['state_of_vehicle']) == strtolower($this->state_of_vehicle_field)) ? 1 : 0
                                                    ];
                                                }
                                                //}
                                            }
                                        }
                                    }
                                }
                            }
                        }

                        // Reset the counter!
                        $column_count = 1;
                        $plucked_line_data = [];
                        $grab = [];
                    }
                    $column_count++;
                }
            }
            fclose($handle);

            // dump it
            //print_r($plucked_line_data);
            $data_count = count($the_data);
            log_message('debug', __FUNCTION__."() Successfully generated {$data_count} rows of something...");

            log_message('debug', __FUNCTION__."() Loading parser...");
            $xml_data = [
                'feed_name' => '', // TODO Set to dealer name? scope line_dealer_name ??,
                'link' => '', // TODO set to dealer URL? same as above.
                'listings' => $the_data,
            ];

            $this->CI->load->library('parser');
            $xml_markup = $this->CI->parser->parse('templates/marketplace', $xml_data, TRUE);

            // Next build the catalog (precursor to VDP evaluation, this originates VINs and URLs and assumes we need to redirect)
            $this->CI->load->model('Catalog_model', 'catalog_model');
            $job_datetime = date('ymdHi');
            $item_datetime = date('Y-m-d H:i:s');

            $catalog_data = [];
            foreach($vins_and_urls_list as $vin_item) {
                // Check if we've got valid values for VIN and URL to add to the pile
                //if((isset($vin_item['vin']) && !empty($vin_item)) && (isset($vin_item['url']) && !empty($vin_item['url']))) {
                if(!empty($vin_item) && isset($vin_item['vin'])) {
                    $catalog_data[] = [
                        'client_id' => $client_id,
                        'job_number' => $job_datetime,
                        'vin' => $vin_item['vin'],
                        'initial_url' => $vin_item['url'],
                        'created_at' => $item_datetime,
                        'updated_at' => $item_datetime,
                        'neworused' => $vin_item['neworused']
                    ];
                }
            }