private static void createOrUpdateAttributeValues(List<ProductAttributeValue> attributeValues,
                                                      Product feature,
                                                      String attributeId,
                                                      String value,
                                                      Language language = null,
                                                      Boolean isUpdate) {
        if (canAttributeValueBeUpdated(isUpdate, attributeId)) {
            ProductAttributeValue productAttributeValue = constructAttributeValue(feature, attributeId, value, language)

            if (productAttributeValue) {
                attributeValues << productAttributeValue
            }
        } else {
            log.debug("Skipping updating value of attribute ${attributeId}. Feature id: ${feature.productId}")
        }
    }