PRO*ACT WEBSITE
==================

Users
* #1: Customers of P*A - people who are buying or could be buying
    * Multi-Unit Food Service (96%)
        * GPO
        * Casual
        * Fast Casual
        * Health
        * Hospitality
        * K-12
        * Colleges
        * QSR (Fast Food)
        * 1000 prospects, 200 current
        * 100 units, 2-3 pallets per
    * Direct (cuts out distributors - customers able to take in large shipments)
        * Ingredient
        * Retail
        * C-Stores
        * Broadliners
        * Manufacturers
        * Pet food
        * Home delivery
        * Groceraunts
        * 250 prospects, 0 current
        * 2-3 factories, 1 truckload per
* #2: Suppliers of P*A -
* #3: Industry - Everyone in supply chain from seed to fork
    * Part of the food service industry, P*A is a thought leader


Personas
* Tanya from Vizient (MU Customer)
    * Resources (market reports)
    * Pride of Ownership (this is my service!)
    * Information (what other products, where P*A distributes)
* Shane from 1st Watch (MU Prospect)
    * Information (what is P*A?)
    * Resources (market reports)
    * Comparative analysis (vs. current solution)
    * Connectivity (how do i get in touch)
* Mark from Reser’s (Direct Prospect)
    * Information (what is P*A?)
    * Resources (market reports)
    * Comparative analysis (vs. current solution)
    * Connectivity (how do i get in touch)
* Shane Z from Ranier (Platinum Supplier)
    * Verification (make sure brand is being managed well)
    * Pride of Ownership (make sure P*A is being managed well)
    * Prospective suppliers: selling options, connect
* Industry (Competitors, Comparisons, Boards, Council, Media)
    * Information (what is P*A?)
    * Resources
    * Competitive analysis


Competition
* Multi-Unit: Produce Alliance, Freshpoint
* Direct: Local distributors that bring truckloads to folks (Reser’s Fine Foods)