using instagram images?

using instagram images?
Can i use instagram images on my website without giving credit?
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In most cases, yes. If images are related to a brand, no.
Provide disclaimer that you don't own the images and if you could, provide credit. Otherwise, if you plan to make it appear that you own the images, then no.

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One of the many available job functions for targeting is education, which makes it much easier to reach this cost-conscious audience with greater precision and increase the ROI

on your campaigns.

Teachers are price-conscious. Be sure to provide educators with coupons and discounts.

When compared to other back-to-school shoppers, educators are 66% more likely to visit coupon sites like shoplocal.com, softcoin.com, and dealsplus.com, so make sure that you

have discount codes available.

You can also take advantage of ad and flyer extensions to surface coupons.

Teachers Frequent Supplemental Education Sites

Our internal Bing search data shows that teachers were 119% more likely to visit supplemental education sites like wyzant.com, cliffsnotes.com and ets.org – and 1,352% more

likely to go to education.com.

Also, teachers were 201% more likely to visit toy stores and 56% more likely to go to bookstores like scholastic.com, mhmco.com, and mcgraw-hill.com.

Some Tips

Make sure your products can be found easily on these supplemental sites.

Use conquest targeting to drive educators to your brand. If you are comfortable that the searcher is a teacher, you can use more specific ad copy and landing pages (such as a

teacher-specific page on your site).

Use demographic targeting to raise ad positions. Use remarketing tools to target shopping cart abandoners and educators who have visited your site recently.

Another great tool would be utilizing educational in-market audiences to target teachers and the broader BTS audience of parents and students.

Educators are more price conscious

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Pay Attention to When School Starts

Although the prime back-to-school shopping season runs from mid-July to early September, our internal data shows that back-to-school phrases cover a five-month period starting as

early as May and with continued demand throughout September.

Additionally, geographic differences were noted in volume as school start dates vary widely between different regions in the U.S.

For example, Southern states generally start at the beginning of August while Northern states start later, around the beginning of September.

School start dates vary by region

When taking school start dates into consideration, we observed that schools that began earlier in the year had stronger overall back-to-school interest and longer, above-average

demand spanning the time frame of July 15 to September 9.

For schools that commenced in early September, the demand window was nearly a month shorter but was more intense the week leading up to the first day of school.

Some Tips

To target teachers (as well as other back-to-school shoppers), use geo-targeting campaigns to focus on rolling school start dates and high-value areas.

Keep back-to-school customers in active remarketing lists for longer than normal customers. Their needs will shift with the season as they try to cross off all the BTS items on

their list and as new needs emerge the first few weeks of school.

Teachers Shop Year-Round

Lastly, we learned that most teachers don’t just shop during the back-to-school season – 64% are evergreen shoppers, with 36% shopping every few months and 28% shopping every

month.

This makes educators and teachers a highly valuable audience to target as they shop year-round and will be repeat customers

64 percent of educators are evergreen

Some Tips

Target teachers year-round. Acquire and retain educators throughout the year with aggressive and competitive offers, especially during the prime back-to-school season.

In addition, incorporate inclusive marketing and social good into your overall strategy by using LinkedIn Profile targeting to provide educators loyalty programs and discounted

offers year-round.

Make sure you prepare now so that you don’t miss out on the educator opportunity and get schooled during the season.

Matt Mack, Analytical Lead Retail & CPG, also contributed to this article.



Firefox Confronts Chrome and Facebook with Enhanced Privacy
Smart recommendations to make Google Ads profitable
Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also

helps monitor performance trends, track spending & get alerts when you need them.

Firefox today announced a privacy-first browsing experience that has anti-tracking settings turned on by default. The announcement voiced strong opposition to the security

practices of big tech companies like Chrome and Facebook.

Mozilla accused them of hiding privacy settings in order to discourage their use. Firefox specifically called out Chrome’s Incognito Mode for providing an illusion of privacy.

Advanced Privacy by Default

Firefox announced that new users of Firefox will receive the privacy first version of Firefox. It will be made generally available to existing users in the coming months.

There is a way for existing users to turn the functionality on, but Mozilla cautioned that they are still testing to make sure that browsing functionality is not negatively

affected by the anti-tracking functionality. Presumably, blocking the wrong cookies might cause some sites to no longer function, causing a negative user experience.

Firefox Targets Facebook Shadow Profiles
People are actively looking in these areas for ideas and they are a natural fit for Shopping ads.

Discovery Ads

Launching later this year, Discovery Ads would run in the Google Discover feed, YouTube home feed and Gmail social and promotions tabs.

Powered by Google’s growing AI capabilities, these ads will not be powered by keyword-driven campaigns. Instead, they will run in a new Discovery campaign type driven by

targeted audiences.

More Functionalities for Local Ads

Google Ads on maps are seeing several enhancements, with targeting changes to promoted pins, perhaps one of the main ones.

Using AI to anticipate intent, Google is looking enhance visibility to relevant audiences with automation rather than historic reliance purely on manual targeting.

Bumper Video Ads

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Video asset creation has been one of the biggest hurdles for video advertising.

No more.

With the launch of Bumper ads, Google will assist in creating YouTube-friendly ads from long form or other assets. Moreover, it will do so in a way that allows to test into most

successful elements through machine learning.

Google Shopping

Several enhancements are happening to shopping campaigns.

From simpler, enhanced UI to buying from ads on Google Assistant through Shopping checkout, Google is making a concerted push into retail.

No doubt, it is after the ever growing share of ad dollars going to Amazon.

To reinforce its vision for user need anticipation, Google checkout will also enables users to buy from retailers in-store, not just on their sites.

Measurement & Reporting

Google is also increasing its commitment to measurement and reporting.

Here are some of the upcoming features.

Deep linking into apps will allow reporting on in-app interactions within Google Ads. Google’s initial testing shows 2x higher conversion rates thank to this.
Optimization of local campaigns will now include offline KPIs for calls and store visits.
Display & Video 360 integrations will bridge gaps within display and video reporting, allowing for long awaited synergies between these platforms.
Optimizing not only to multiple conversions, but also varying conversion values will be possible now.
Privacy

Finally, privacy was a big topic of the day.