export VHOST="/zenoss"
export USER="zenoss"
export PASS="zenoss"
rabbitmqctl stop_app
rabbitmqctl reset
rabbitmqctl start_app
rabbitmqctl add_vhost "$VHOST"
rabbitmqctl add_user "$USER" "$PASS"
rabbitmqctl set_permissions -p "$VHOST" "$USER" '.*' '.*' '.*'