Motives for the deal
They wanted to


Positive impacts of the deal	Reed said the relationship with Coke had been "beautiful" because the founders had been able to run the company but take advantage of Coke's marketing and buying power. "Because of Coke we were the official smoothie of the Olympics and our drinks were sold all over the park – and we got loads of tickets for the beach volleyball," he said.



Negative impacts of the deal	N/A


Was there any resistance to the deal and by whom?	No resistance as it benefitted both parties

Was the deal a success or failure?
Success