Fiktiv USA - The Orlando Sentinel

The Orlando Sentinel is the primary newspaper of Orlando, Florida, and the Central Florida region. It was founded in 1876 and is currently owned by Tribune Publishing Company.

The Sentinel's predecessors date to 1876, when the Orange County Reporter was first published. The Reporter became a daily newspaper in 1905, and merged with the Orlando Evening Star in 1906. Another Orlando paper, the South Florida Sentinel, started publishing as a morning daily in 1913. Then known as the Morning Sentinel, it bought the Reporter-Star in 1931, when Martin Andersen came to Orlando to manage both papers. Andersen eventually bought both papers outright in 1945, selling them to the Tribune Company of Chicago in 1965.

In 1973, the two publications merged into the daily Sentinel Star. Tribune appointed Charles T. Brumback as president in 1976. Harold "Tip" Lifvendahl was named president and publisher in 1981. The newspaper was renamed the Orlando Sentinel in 1982. John Puerner succeeded Lifvendahl in 1993, who was replaced by Kathleen M. Waltz in 2000. She announced her resignation in February 2008. Howard Greenberg, already publisher of fellow Tribune newspaper the Sun-Sentinel of Fort Lauderdale, was named publisher of both papers after Waltz left.

In 2008, the Tribune Company called for a redesign of the Sentinel. The new layout, which debuted in June 2008, was formatted to appeal to busy readers, though like all of the redesigns in Tribune's Sam Zell ownership era, was reeled back into a more traditional design with appealing elements kept after reader criticism.

Daily Sections:
Main News
The Orlando Sentinel's 'A Section' is a hard, or breaking news section of the paper. It is widely read among all Sentinel reader groups. Over 600,00 adults daily and 870,000 adults on Sunday turn to the Sentinel for comprehensive coverage, as well as provocative commentary, from the the Sentinel's team of Pulitzer award-winning reporters and columnists.

Local & State
Local & State is the informative broadsheet section read by nearly 650,000 metro Orlando adults each week. Zoned editions published Tuesday through Saturday in both Seminole and Volusia counties offer targeted ROP advertising at a fraction of the cost of full circulation. With it's total news coverage of people and events affecting Central Florida, Local & State is one of the Sentinel's best read sections. Regular features include a complete half page daily weather forecast on page 2, crime stories, the obituaries, and local commentary from popular Sentinel columnist Scott Maxwell.

Sports
Orlando is in the sports big leagues - from the NBA's Magic, to the ECHL's Orlando Solar Bears, from the Orlando Predator's indoor football team to the Florida Fire Frogs baseball team, from golf at Bay Hill to Indy 200 race track. Sports covers it all - in award winning fashion. On Friday, Sports expands to include every local sports-related event to do or see. Fishing forecasts, softball leagues, bicycle races and nature walks. Attracting a wide variety of faithful readers, this colorful broadsheet creates action for readers and advertisers.

Business
Published Tuesday through Sunday, the Business section combines national syndicated columnists with one of the largest reporting staffs in Florida, readers get in-depth coverage of news effecting them and their business. Features include Business Briefcase - an executive summary of today's news items along with a local stock report and the expanded financial listings in an easy-to-read format. Business readers are affluent, well educated and have white collar positions. Nearly 80% of Orlando adults rate the Sentinel's coverage as excellent or pretty good.

Classified
The Classified section is a virtual marketplace for buying and selling a variety of merchandise and services. Special sections for real estate. automobiles and employment draw a diverse group of readers everyday. Whether they're selling a car or looking for a job; buying a business or listing a service; searching for a lost pet or seeking a date, Orlando adults turn to the Classifed section first. Your message reaches a ready-to-buy audience actively looking for your product.

Living Section
Living is a colorful section published Tuesday through Saturday. Living is a reader's guide to life, covering topics such as work, home, health and family. Regular features include daily TV and on-line listings. advice columns, computer news, puzzles and color comics. Thursdays edition includes the latest in fashion news. Living gets readers involved with Q&A;'s, reader feedback and the popular, often hilarious Ticked Off column. Tuesday's Health Page and Thursday's Personal Style page are the perfect place to promote related products and services.

Weekly Sections:
Central Florida Business (Monday)
Central Florida Business is a weekly tabloid-size section that appears on Mondays and is the most widely read business source in the area. The format, look and content of CFB give it a week-long shelf life. Written by Sentinel staffers, CFB is a concise, up-to-the-minute report that keeps local business leaders abreast of the latest business trends and opportunities. On page one, The CFB Report is a quick read on the latest in local business, while different departments provide in-depth coverage on a variety of business topics including: banking, bankruptcies, business on TV, conventions, stocks, real estate, retailing and tourism. Targeted advertising is available in two special themed editions, Corporate Scorecard and Florida Forecast. CFB readers are predominantly long-time Central Florida residents who have well-established and deep-rooted connections to the community. CFB attracts a large, high-end audience of college-educated and affluent professionals.

Good Eating (Thursday)
Good Eating is a colorful broadsheet section that appears in Thursday's Orlando Sentinel. Nearly two out of three Good Eating readers are women. This smorgasbord of timely food-related articles, recipes, cooking tips and entertaining features keeps our readers up-to-date and ready to shop. Plus, the many weekly grocery coupons and ads in Good Eating make it one of the Sentinel's most popular Thursday sections. The liberal use of color throughout the sections draws the reader in and whets their appetities for features such as "Your Seven Day Menu Planner", "Food and Health" and "Entertain with Ease." Feature stories are regularly tied to seasonal cuisine allowing advertisers to offer seasonal ingredients and theme their promotions.

Transportation (Thursday)
A broadsheet section that appears on Thursdays. This informative section provides readers with photos and timely news about the latest in automobiles, auto repairs and general auto device for beginners and mechanics alike. Plus, readers will find helpful articles on boats, planes and other vehicles, in addition to the comprehensive line listings and display ads for vehicular sales and services. Popular features include "Click & Clack", a nationally syndicated column by auto expert Ray Magliozzi and "Test Drive", a critique of the latest automobiles. Advetising messages reach a ready-to-buy audience actively looking for information about vehicular goods and services.

Personal Style (Thursday)
Appearing in Thursday's Living section, Personal Style is a weekly broadsheet page dedicated to the fashion bug in everyone. Just in time for weekend shopping, Personal Style offers reviews and commentary by both syndicated and columnists and the Sentinel's own fashion critic. Popular features include Dress for Less, The Fashion Advisor and upcoming events in fashion - all emphasized by photographs and graphics. Personal Style gains additional readership by being included with other popular Thursday sections - Good Eating and Transportation. Available postions are available on and adjacent to the Personal Style page.

Calendar (Friday)
A colorful tabloid-size section with color positions that appears in Friday's Orlando Sentinel. Its week long shelf life gives advertisers a chance for multiple exposures. Zoning options are available. Just in time for the weekend, each issue provides the latest scoop on the entertainment world - from music and movie reviews to theater and concert listings; from hot local dining spots to video game reviews; from attraction listings to museum hours. Readers get movie reviews from Sentinel critic, as well as local teen critics. Sentinel food critic, reviews local lunch spots in "Let's Do Lunch" and wine selections in "The Right Wine."

Rave (Friday)
Rave is a colorful broadsheet produced by and for Orlando's large teen and young-adult population. 80% of Rave's content - stories, photos, cartoons and advice - is supplies by up to 40 "Ravers" from area public and private high schools. Rave wraps Friday's Calendar section which is Orlando's complete source for local entertainment. Rave is a fun, irreverent section that features fashion, CD reviews, movies, prep sports and a whole lot more.

Homes (Saturday, Sunday)
A colorful broadsheet section that appears in both Saturday's and Sunday's Orlando Sentinel. A variety of color positions are available to create more impact and increase response. Every weekend, Homes provides readers with plenty of home buying, selling, maintaining and decorating information through a number of advice columns, feature stories and color photos. Readers also get fun stories and columns, current mortgage rates, a glossary of financial terms, as well as, comprehensive real estate line listings and display ads. Other popular features include the "Super Handyman" column, and "The Plant Doctor". Home section readers are more likely to have household incomes of $45,000 or more, have at least some college education, own their homes, and live in single-unit dwellings.

Arts & Entertainment (Sunday)
Arts & Entertainment is a broadsheet section that reaches an upscale audience and provides a good mix of female and male readers. Readers turn to this comprehensive section for a little of everything in the cultural arts. Television commentary. Classical music reviews. Live concert schedules. Book reviews. Movie listings. Family advice. And more. Popular features include interviews with local and national performers, two full pages of book reviews and personal advice from nationally syndicated columnists.

Travel (Sunday)
A colorful broadsheet section with special editions during the year that let advertisers tie in with particular destinations and/or vacation season. Through exciting feature stories and photographs, cruise listings, as well as a variety of helpful columns, this timely compilation of travel news takes Central Florida readers to the four corners of the world. Readers get practical advice and helpful hints on all kinds of travel topics: best bargains, how-to advice, plus a "Tips From Readers" segment that provides helpful insights based on reader experiences.

Employment (Sunday)
A Classified broadsheet section and is the best way to reach Orlando's job seekers. This extensive section of job listings and recruitment advertising provides job hunters with useful information about today's job market, finding the right job, the outlook for selected jobs and more. Readers get a comprehensive listing of job openings in the area and across the nation, all grouped under easy-to-find headings with a complete index on the front page; nationally syndicated columnistk, Sandra Pesman, and a job profile column highlighting vital information on a single job.

Florida Magazine (Sunday)
A full-color, pull-out magazine with special editions planned during the year that let advertisers tie in with particular sales, seasons and merchandise lines - like Spring Fashion, Summer Health & Fitness and Fall Home Design. This general interest magazine offers a variety of writing sytles and information for just about every taste, including restaurant reviews and provocative fiction and non-fiction feature stories. Stories range from the courageous to the ourtageous and provide an in-depth look at newsworthy people, places and situations of interest to Floridians. The typical reader is over 35, has a household income of more than $45,000 and has a college education. Becuase Florida Magazine is locally written and printed, advertiser deadlines are more flexible than with other magazines allowing for last-minute sales.

Insight (Sunday)
A broadsheet section that reaches a diverse and informed group of Orlando's opinion readers. Readers turn to this section for opinions and viewpoints offered by today's top editorial writers. Nationally syndicated columns are complemented by the Senintel's Pulitzer Prize winning editorial staff covering national, state and local politics. Political cartoons are served up by award-winning Sentinel artists. Finally, Insight is the original interactive media with reader feedback supplied by the popular "My Word" column, telephone polls and "Letters to the Editor." Insight is popular read among homeowners, long-time Orlando residents and adults with a household income of $45,000 or more.

TV Time (Sunday)
A colorful mini-tab booklet with color positions with zoning options. TV Time outserts, printed pieces that wrap the front and back covers of TV Time, provide advertisers with better than front-page prominence. Each weekly issue includes 24-hour listings for all channels - including cable and premium channels - as well as daily program highlights. Readers get a synopsis of every movie appearing that week. Critic's movie choices. Profiles of TV and movie stars. Previews of noteworthy programs. Expanded, categorized channel grids. And much more. Seven day usage lets your message be seen multiple times by viewers. Six out of ten TV Time readers are homeowners, college graduates, long-term residents and live in single family homes.

Comics (Sunday)
The Sunday funnies in the Orlando Sentinel come in a free-standing full-color section. Comics is read by all age groups, but is more popular among younger readers age 18-24 and adults with children. Comics readers are likely to have middle-level incomes, educations and occupations. The Comics is an excellent vehicle for color ads aimed at a young audience. Spadea wraps and press-fed inserts are available.