Below are some characters that I like, but have little or no sexual arousal to:
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Pac-Man (Pac-Man series) - Very first video game mascot, non-humanoid body shape. His debut game accelerated the entire cartoon-based video game industry, which may have not survived to today had he not came into existence.
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Mario (Super Mario series) - Most famous of many video game characters, cartoonish appearance. Shorter, somewhat stubby height is a bonus to me. Luigi could come in as a drop-in replacement if only he was slightly more famous, but being alongside Mario is usually enough.
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Kirby (Kirby series) - Can use his ability to inhale and gain various abilities by sucking in certain enemies. His cute, non-humanoid appearance and squishiness also appeal to me.
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Sonic the Hedgehog (Sonic the Hedgehog series) - Runs unusually fast, and can keep doing this without getting tired. Somewhat reminds me of travelling at highway-like speeds.
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Yoshi (Super Mario and Yoshi series) - Cute, caricatured dinosaur appearance appeals to me, doing away with associations of dinosaurs as terrifying. The majority of his species are depicted as friendly and helpful.