2014-10-30 Communication: metaphorical language

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http://www.pastebin.com/u/gmalivuk
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"Plague Inc."
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http://www.cdc.gov/media/releases/2014/s0708-NIH.html
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metaphor: use figurative language to explain a situation that might otherwise be too abstract to explain easily

"Life is a journey."
all walks of life
at a crossroads
in a rut
turn your life around
going through a rough spot
	more specifically:
	"Life is a river journey."
	go with/against the flow
	around the bend
	hung up on something
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Illness/Medical metaphors:
Band-Aid solution
be immune to an idea
contagious idea
infected
social epidemic
viral marketing

Water metaphors:
float an idea
a flood of ideas
make a splash
a ripple effect
swim against the tide
the tide is turning
wave
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part 2:
2 a good thing that many people start to do
  e.g. the Ice Bucket Challenge
3 an idea that spreads easily (these can become "epidemics")
4 having a lot of positive energy about the idea
5 are not affected by those trends or ideas
6 there is a large (but temporary) spread of crime throughout a city
7 became very popular
8 comments and suggestions
9 doing things differently from everyone else by not wearing trendy clothes or wearing clothes that have gone out of fashion
10 dot-com stocks crashed (dot-com bubble)
11 he wanted to see if they thought it could work
12 a change or event in one place has effects throughout the industry
13 censoring it in the media

multi-level marketing = pyramid scheme (often "cult"-like)