using expired articles - different question

using expired articles - different question
My question is if I find an auction domain and use its expired articles on my money site and after that new owner of this domain wants to use articles again on his domain, what happens?
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Google sees my website as the first publisher and devaluates his website or de-index my website?
Depends on the Copyright.

You are buying a domain name, not the website and content.

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But in this case, the SEO consultant was encouraging the client to drop PPC entirely in some markets. His was going to pump up his organic efforts in some of our lower performing locations, so advertising would no longer be necessary (he says!).

Let’s see what would happen if our client accepted this recommendation.

In 2018, organic drove 29% of sessions for this client, generating 22% of the leads.

Meanwhile, PPC drove 43% of sessions, generating 55% of the leads.

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PPC drove 43% of sessions and 55% of leads in 2018

Now let’s jump ahead to mid-year 2019, where the company has invested heavily in SEO.

To date for 2019, organic drove 28% of sessions, generating 22% of the leads.

Meanwhile, PPC remains relatively unchanged. It drove 46% of sessions, generating 55% of the leads.

In 2019 YTD, PPC drove 46% of sessions and 55% of leads

As you can see, the results are trending the same for this year as last year.

So what would happen if we suddenly stopped advertising in these markets – even with this renewed investment in SEO?

Would SEO somehow pick up the slack and deliver all those PPC leads? It doesn’t seem likely.

4. Statistics Can Be Deceiving

In the “competition” between SEO and PPC, proponents of one side or the other will often trot out findings to support their case.

But you have to look at these stats closely before you reach any conclusions.

For example, one of our other clients had an SEO consultant who wanted them to stop PPC advertising entirely!

He based his argument on his “finding” that PPC traffic was suffering from bad site engagement when compared to SEO. Therefore, he argued, the client should put all its marketing dollars there.

We weren’t sure where the SEO consultant was getting this information. Because we were seeing something very different on our side.

Eventually, we suspected he had overlooked the fact that most of the PPC traffic was coming in via call only campaigns.

As you may know, traffic generated by these campaigns isn’t directed to the client website at all, which would explain low engagement numbers!

This recommendation might have been well-intentioned. But it was based on incomplete information.

Ironically, there was another important metric the consultant ignored altogether: new visitors.

PPC drove 2,958 new visitors YTD

For this client, PPC drove 2,958 new visitors YTD.

In contrast, organic drove only 1,246.

What would happen to all those PPC-driven new visitors if you stopped advertising?

Most likely, you would lose them.

So when you see people arguing either for or against PPC versus SEO, make sure they’re looking at all the relevant information.

5. Look Beyond Traffic to Leads & Conversions

While we’re on the topic of numbers, let me also point out that many of the statistics floating around on the internet would also benefit from a closer analysis.

For example, a 2014 study from Conductor (an SEO company) stated that organic search is responsible for 64% of all site traffic, while paid search generates only 6%.

What are they trying to infer with this statistic? That SEO is more effective than PPC? Probably.

But I see two problems.

First, that organic search traffic number would include traffic generated by every possible kind of search inquiry – including searches where ads wouldn’t display at all!
Second, and more importantly, is traffic really the goal? Or should we be more interested in leads and conversions?
Because you could get all the traffic in the world – but if you’re not getting leads or conversions out of it, what’s the point?

SEO or PPC? Choose Both!

When people ask whether they should choose SEO or PPC, make the argument that they shouldn’t make a choice at all.

Because neither is a substitute for the other.

And when you harness them together, you get the best of both.

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