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Competition Analysis Metrics ?

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Feb 21st, 2020
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  1. Competition Analysis Metrics ?
  2. What metrics you search for when you do the Competition Analysis?
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  14. - number of pages they rank with.
  15. - number of referals domains.
  16. - quality of the referals domains.
  17. - Number of keywords they rank for.
  18. Competitors Rankings (which search queries competitors rank for, where they are losing rankings, and when their rankings increase)
  19. Competitors Social Media Mentions
  20. Competitors Backlinks (kind of backlinks, no. Of backlinks, quality of backlinks, etc)
  21. Competitors On-page changes
  22.  
  23. Additionally, users will be able to listen to the podcast without having to navigate to a new page.
  24.  
  25. Thanks to NLP, we can also expect that Google will skip to certain timestamps within a podcast to satisfy voice queries.
  26.  
  27. This is largely due to the fact that many people listen to podcasts when they are on the go; a feature that skips to the most relevant part is huge for the user experience.
  28.  
  29. Making Your Podcast SEO-Friendly
  30.  
  31. Whether you already have a podcast going or are interested in starting one, knowing how to make your episodes SEO-friendly is going to be a factor in how you gain visibility.
  32.  
  33. So how do you do it?
  34.  
  35. 1. Know the Trends
  36.  
  37. Just like a blog post or any other form of written content, you are going to need a knowledge of the trending keywords and topics to build your installments around.
  38.  
  39. Let’s say we are trying to find a good SEO-related topic for a podcast this very second.
  40.  
  41. SEO-podcast
  42.  
  43. Given the top two results on the News tab, “Dark Mode for Websites” or “SEO Audits” might be good ones to cover. Or, we could talk about Travel SEO.
  44.  
  45. These could be our jumping-off points to conduct keyword research.
  46.  
  47. Now, once we have a list of keywords we want our podcast to rank for, we can develop the outline or list of questions to naturally work them in.
  48.  
  49. For the sake of the example, let’s say we’re going to run a podcast on the best techniques for conducting website audits.
  50.  
  51. Here are some of the trending questions around the topic – courtesy of Ubersuggest:
  52.  
  53. Website-Audit
  54.  
  55. If you will interview an SEO specialist in the podcast, these questions would be good to ask!
  56.  
  57. 2. Develop a Podcast Voice
  58.  
  59. To reiterate, Google’s NLP capabilities are getting better at picking out verbalized keywords. However, mumbling or not speaking clearly will make life harder for the AI bots.
  60.  
  61. That said, you – or your podcast host – needs to have a strong podcast (or radio) voice to ensure Google can interpret as many of the keywords and phrases within the conversation as possible.
  62.  
  63. If you’re just starting out (or an introvert like me) it will probably take a little bit to get comfortable speaking into a mic.
  64.  
  65. The key is to speak from the gut, not from the throat.
  66.  
  67. Case in point: I had my first retail clothing experience with BOPIS during the Nordstrom Semi-Annual sale. They offered discounts up to $10 off a future purchase, enticing consumers to try out their in-store pick-up feature – and it appears to have worked.
  68.  
  69. Late summer, I arrived at Nordstrom to find an entire corner of the store had been turned into a BOPIS distribution hub.
  70.  
  71. To help expedite the returns process, they even had dedicated fitting rooms allowing customers to try it on before leaving the store.
  72.  
  73. There is a specialist ready to handle returns and get inventory back in their online distribution system.
  74.  
  75. They were reducing their shipping costs and recirculating returned sales items into inventory in near real-time, allowing other consumers to nab the deal before the sale ended.
  76.  
  77. Dialed in is an understatement here.
  78.  
  79. So, is BOPIS here to stay?
  80.  
  81. Let’s explore, pinpointing the growth of this new retail experience, the dos and don’ts, and how it’s impacting retail today and tomorrow.
  82.  
  83. Is BOPIS a Phenomenon or Fad?
  84.  
  85. Consumers have been looking for more flexible ways to save time and money while shopping and BOPIS is fulfilling that need.
  86.  
  87. In fact, the number of locations offering BOPIS nearly doubled for grocery retailers in 2018.
  88.  
  89. Whether it’s because customers are becoming more “on-demand” with their consumer needs, struggling to find time to make treks into storefronts, like me and have a newborn child in their household, or just find some level of comfort by picking up items in person, BOPIS is accelerating the growth in ecommerce transactions.
  90.  
  91. It will only continue to grow this holiday shopping season.
  92.  
  93. In 2018, 27.5% of shoppers planned to shop online and take advantage of BOPIS fulfillment services during the holiday season.
  94.  
  95. When Periscope asked 1,101 consumers if they planned to use store pick up, 78% responded favorably.
  96.  
  97. In other words, BOPIS is here to stay. So the question is, can you or are you willing to embrace it?
  98.  
  99. How do internet users in select countries plan to select pickup and delivery services
  100.  
  101. Many Traditional Retailers Are Struggling – Don’t Be One of Them
  102.  
  103. The struggle to connect with today’s modern consumer is hitting the retail industry hard.
  104.  
  105. In 2017, the financial services firm Credit Suisse predicted that 1 in 4 U.S. malls will shut down by 2022. This is due to the sheer volume of store closing announcements and bankruptcies from places like Sears, Lord & Taylor, Victoria Secret, Gymboree, GNC, and Toys R Us.
  106.  
  107. Traditional retail is in a state of disruption and stores need to rethink and reorganize their business and their consumer experience from the ground up to stay afloat.
  108.  
  109. Grocery chains, for example, are reaping the benefits of ecommerce growth and expanding their shipping fulfillment options to meet consumer demand.
  110.  
  111. Walmart beat their Q1 earnings with ecommerce sales up 37% – fueled in part by its expanded grocery offering and revamped customer experiences across fashion and home.
  112.  
  113. Here are a few tips to stay ahead of the retail game:
  114.  
  115. Move Away from a Product-Centric Focus
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