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  8.     <title>Content Page</title>
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  30. </head>
  31.  
  32. <body>
  33.     <h1></h1>
  34.     <h2 class="content">Baby steps</h2>
  35.  
  36.     <div class="container mb-5">
  37.         <div class="card">
  38.             <ul class="list-group">
  39.                 <li class="list-group-item">Write in broad strokes.</li>
  40.                 <li class="list-group-item">Kill your darlings.</li>
  41.                 <li class="list-group-item">2nd Draft = 1st Draft &ndash; 10%</li>
  42.                 <li class="list-group-item">Be grateful for the existence of track changes.</li>
  43.                 <li class="list-group-item">Spell everything correctly.</li>
  44.                 <li class="list-group-item">Make sure your words mean what you think they do.</li>
  45.                 <li class="list-group-item">Don't rely on Grammarly; rely on your brain.</li>
  46.                 <li class="list-group-item">Cut what you can</li>
  47.                 <li class="list-group-item">Put the subject and the verb at the beginning</li>
  48.                 <li class="list-group-item">Read more Hemingway</li>
  49.             </ul>
  50.         </div>
  51.     </div>
  52.  
  53.  
  54.     <h2>Types of editing</h2>
  55.  
  56.     <p>From IP Ed., the Institute of Professional Editors, Limited:</p>
  57.  
  58.     <div class="container">
  59.  
  60.         <div class="alert alert-info" role="alert">
  61.             <em>The tasks that an editor performs can be grouped broadly into three levels:
  62.                 substantive editing, copyediting and proofreading. A comprehensive edit involves all three levels of
  63.                 edit.</em>
  64.         </div>
  65.         <!-- Card deck -->
  66.         <div class="card-deck">
  67.  
  68.             <!-- Card -->
  69.             <div class="card mb-4">
  70.                 <div class="card-header">
  71.                     <strong>Substantive</strong>
  72.                 </div>
  73.                 <!--Card content-->
  74.                 <div class="card-body">
  75.  
  76.                     <!--Text-->
  77.                     <p class="card-text">Substantive editing (sometimes called structural or content editing) aims to
  78.                         ensure that the structure, content,
  79.                         language, style and presentation of the document are suitable for its intended purpose and
  80.                         readership.
  81.                     </p>
  82.                 </div>
  83.             </div>
  84.             <!-- Card -->
  85.  
  86.             <!-- Card -->
  87.             <div class="card mb-4">
  88.                 <div class="card-header">
  89.                     <strong>Copyediting</strong>
  90.                 </div>
  91.                 <!--Card content-->
  92.                 <div class="card-body">
  93.                     <p class="card-text">Copyediting aims to achieve accuracy, clarity and consistency in a document. It
  94.                         does not involve significant rewriting,
  95.                         providing a single authorial voice or tailoring text to a specific audience – these belong to a
  96.                         substantive edit
  97.                     </p>
  98.                 </div>
  99.             </div>
  100.             <!-- Card -->
  101.  
  102.             <!-- Card -->
  103.             <div class="card mb-4">
  104.                 <div class="card-header">
  105.                     <strong>Proofreading</strong>
  106.                 </div>
  107.                 <!--Card content-->
  108.                 <div class="card-body">
  109.                     <p class="card-text">Proofreading (usually called this but sometimes known as verification editing)
  110.                         involves checking that the document is
  111.                         ready to be published. It includes making sure that all elements of the document are included
  112.                         and in the proper order,
  113.                         all amendments have been inserted, the house or other set style has been followed, and all
  114.                         spelling or punctuation
  115.                         errors have been deleted.
  116.                     </p>
  117.                 </div>
  118.             </div>
  119.             <!-- Card -->
  120.         </div>
  121.         <!-- Card deck -->
  122.  
  123.         <div class="alert alert-warning mb-5" role="alert">
  124.             <em>All of these levels of edit are essential in producing a high-quality
  125.                 publication, whether on paper or onscreen. They are performed at different times in the publication
  126.                 process
  127.                 and are not necessarily performed only once. The three levels usually overlap to some degree; an editor
  128.                 hired to do a copyedit is quite likely to also perform some of the tasks usually associated with a
  129.                 substantive edit. (IPEd)</em>
  130.         </div>
  131.     </div>
  132.  
  133.  
  134.  
  135.  
  136.     <h2>Substantive Editing</h2>
  137.     <div class="container mt-5 mb-5">
  138.         <!-- Card deck -->
  139.         <div class="card-deck">
  140.  
  141.             <!-- Card -->
  142.             <div class="card mb-4">
  143.                 <div class="card-header">
  144.                     <strong>Structural Editing Questions to Ask Yourself
  145.                     </strong>
  146.                 </div>
  147.                 <!--Card content-->
  148.                 <div class="card-body">
  149.  
  150.                     <!--Text-->
  151.                     <p class="card-text">
  152.                         <ul class="list-group">
  153.                             <li class="list-group-item">Is it clear? Does it make sense?</li>
  154.                             <li class="list-group-item">Does it flow? Are there places you get lost?</li>
  155.                             <li class="list-group-item">Does it cover the most important topics?</li>
  156.                             <li class="list-group-item">Does anything insult your intelligence or go over your head?
  157.                             </li>
  158.                             <li class="list-group-item">Are there places where you need a story or example?</li>
  159.                             <li class="list-group-item">Are facts backed up by sources and credited properly?</li>
  160.                         </ul>
  161.                     </p>
  162.                 </div>
  163.                 <div class="card-footer">
  164.                     <div class="text-muted">Source: Nicely Said by Nicole Fenton and Kate Kiefer Lee</div>
  165.  
  166.                 </div>
  167.             </div>
  168.             <!-- Card -->
  169.  
  170.             <!-- Card -->
  171.             <div class="card mb-4">
  172.                 <div class="card-header">
  173.                     <strong>Structural Editing Questions for Web Content
  174.                     </strong>
  175.                 </div>
  176.                 <!--Card content-->
  177.                 <div class="card-body">
  178.                     <p class="card-text">
  179.                         <ul class="list-group">
  180.                             <li class="list-group-item">Is the headline clear, truthful, and persuasive?</li>
  181.                             <li class="list-group-item">Are there subheadings? If so, are they clear and correctly
  182.                                 placed? If not, can they be added?</li>
  183.                             <li class="list-group-item">Are titles consistently title case or sentence case?</li>
  184.                             <li class="list-group-item">Are there any “chunks of text” that can be broken up with
  185.                                 bullets, hyperlinks, numbered lists, or bolded words?
  186.                             </li>
  187.                             <li class="list-group-item">Is there a need to add images or infographics?</li>
  188.                         </ul>
  189.                     </p>
  190.                 </div>
  191.  
  192.             </div>
  193.             <!-- Card -->
  194.  
  195.             <!-- Card -->
  196.             <div class="card mb-4">
  197.                 <div class="card-header">
  198.                     <strong>Copy-editing Questions
  199.                     </strong>
  200.                 </div>
  201.                 <!--Card content-->
  202.                 <div class="card-body">
  203.                     <p class="card-text">
  204.                         <ul class="list-group">
  205.                             <li class="list-group-item">Are there spelling or usage errors?</li>
  206.                             <li class="list-group-item">Are there punctuation errors?</li>
  207.                             <li class="list-group-item">Are there confusing sentences or paragraphs that could be broken
  208.                                 up?</li>
  209.                             <li class="list-group-item">Can words be removed or shortened for clarity?</li>
  210.                             <li class="list-group-item">Are there formatting errors?</li>
  211.                             <li class="list-group-item">Are there inconsistencies in spelling or capitalization?
  212.                             </li>
  213.                         </ul>
  214.                     </p>
  215.                 </div>
  216.             </div>
  217.             <!-- Card -->
  218.         </div>
  219.         <!-- Card deck -->
  220.  
  221.  
  222.     </div>
  223.  
  224.     <h2>Bias, fact-checking and copyright</h2>
  225.     <div class="container mt-5 mb-5">
  226.         <div class="card">
  227.             <ul class="list-group">
  228.                 <li class="list-group-item">Post up-to-date content</li>
  229.                 <li class="list-group-item">Credit primary research</li>
  230.                 <li class="list-group-item">Quote experts</li>
  231.                 <li class="list-group-item">Curate your content and shares</li>
  232.                 <li class="list-group-item">Grow your readership</li>
  233.                 <li class="list-group-item">Use original images</li>
  234.                 <li class="list-group-item">Be transparent about sponsorship</li>
  235.                 <li class="list-group-item">Reply to comments</li>
  236.                 <li class="list-group-item">Allow fair reviews (including negative reviews)</li>
  237.                 <li class="list-group-item">Show different POVs on an issue (variety of sources)</li>
  238.                 <li class="list-group-item">Present information neutrally</li>
  239.             </ul>
  240.         </div>
  241.  
  242.     </div>
  243.  
  244.     <h2>Project Management</h2>
  245.     <div class="container mt-5 mb-5">
  246.         <div class="card">
  247.             <ul class="list-group">
  248.                 <li class="list-group-item">Be organized and systematic.
  249.                 </li>
  250.                 <li class="list-group-item">Get buy-in from everyone impacted at the early stage of scheduling.
  251.                 </li>
  252.             </ul>
  253.         </div>
  254.  
  255.         <div class="alert alert-success mt-5 mb-5">That's a wrap! Congratulations. Go forth and edit with confidence.
  256.         </div>
  257.     </div>
  258.  
  259.     <h2>References</h2>
  260.     <ol>
  261.         <li>IPEd. (n.d.).&nbsp;<em>Levels of editing</em>. Retrieved November 01, 2019, from The Institute of
  262.             Professional Editors Limited:&nbsp;<a
  263.                href="http://iped-editors.org/About_editing/Levels_of_editing.aspx">http://iped-editors.org/About_editing/Levels_of_editing.aspx</a>
  264.         </li>
  265.         <li>IPEd. (n.d.).&nbsp;<em>Substantive editing</em>. Retrieved November 01, 2019, from The Institute of
  266.             Professional Editors Limited:&nbsp;<a
  267.                href="http://iped-editors.org/About_editing/Levels_of_editing/Substantive_editing.aspx">http://iped-editors.org/About_editing/Levels_of_editing/Substantive_editing.aspx</a>
  268.         </li>
  269.     </ol>
  270.     <p class="footer">Communications-Professional Writing - School&nbsp;of Communications, Media, Art, and Design
  271.     </p>
  272. </body>
  273.  
  274. </html>
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