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- Advice For Someone in Service Industry
- Hi Guys, I'm fairly new to this whole process but I'm starting to have a firm understanding from reading everyone's useful information. I am an independent contractor in a heavily competitive area. I started my website a few years ago but didn't learn about the importance of a lot of other processes until about a few months ago. I have implemented a lot of on-site improvements and good content and a lot of pages have been indexed in the past couple of months. I've researched my competition and there are a lot of Franchises I am going against. No these are not Home Depot but for my particular industry, they are fairly strong domains.
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- I've seen them all use PBN and backlinks to exclusive networks that cannot be joined. I will say that I've made some adjustments and I've noticed a leap in my impressions and keywords by a large amount. My goals are realistic and I don't need to be on the 1st page but I would like to be competitive. I have started the slow backlinking process. I have time and patience and am willing to work hard to compete with the big dogs.
- Over the next year, I'd like to spend time and improve my rankings. What is a solid approach you would take and where should I spend my time and energy?
- Do you have a Google business listing? If not this will prob be your quickest route to compete with the big boys.
- If you set yours up will you will get leads they won't because your bound to be closer to some people and Google will use that to decide who to serve what to.
- First, you should get Ahrefs if you don't have it and analyze your top competitors. Look at the organic keywords and their backlinks. See what are their main ranking pages and what do those pages rank for. Chances are there will be some low hanging fruit keywords - low difficulty you could rank more easily and faster.
- This could also give you some ideas of keywords you are not targeting now.
- Second, use page optimizer pro and optimze your on-oage as good as possible.
- Do a citation audit fix any problems you might have, audit your competitors and go after their citations too.
- Get a YT Chanel going. Can bring you traffic, sales and will make you look the go to contractor in your area.
- Thank you! I will definitely give Ahrefs a shot then. I will go through my on-page too. I did some major changes and wrote everything from scratch on my home page. I have a lot of other pages that I wrote and will look to provide another layer once I research my competitors more.
- Track your outreach efforts in a spreadsheet.
- You never know, you might be able to build a relationship with the more enthusiastic respondents and possibly earn a guest post or featured article.
- A Strategy Example: Rebrand
- If your company goes through a rebranding or if you migrate your website to a new domain, it is important to update your old links and/or branded anchor texts.
- Map out and implement 301 redirects from your old domain to your new one, otherwise, your once-robust backlink profile will be scattered with broken links.
- While redirects are good, they’re not as impactful as a direct link. Reach out to all of the quality domains that link to you and request they update the link.
- Majestic is a helpful tool to find these links to the old domain. Provide any material they might require as well (logo, new company name, etc.)
- It’s easy enough to convince the website to update the branding/backlink appropriately, as you’re pointing out an error on their website (having dated information and having broken links is bad for their site health as well).
- Conclusion
- Let’s say a well-recognized publication mentions your brand without a link.
- You have been mentioned by this trusted source, however, the recognition ends there.
- Ideally, this mention will have a link to your website as well, which helps to build awareness amongst relevant users.
- While this unlinked mention does provide some benefit to your company, this four-step link building tactic allows you to leverage this recognition since Google relies on backlinks as a primary off-page ranking factor.
- All in all, backlinks will determine your brand’s reputation and give your target audience relevant information – it’s a win-win.
- Summary
- Timeframe: This should be a quarterly process.
- Results detected: The results can vary. However, once a publisher agrees to provide the backlink, it can take on average a week to get this backlink implemented.
- Average links sent per month: 15-20% of outreach results in a successful placement.
- Tools needed:
- SEMrush
- BuzzSumo
- Majestic
- Benefits:
- Using the above tools to discover unlinked mentions of your brand and reaching out to the publisher to acquire a valuable backlink has proven to be beneficial to your SEO rankings.
- Once you transform an unlinked brand mention to a secure backlink to your site, you are adding SEO value, guiding potential customers directly to your website, and driving up the total amount of referral traffic.
- 5 Innovative PPC Tactics to Try Today
- Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks.
- While this allows for stability and scalability, sometimes it causes blind-spots in legacy accounts (working together more than a year).
- Here are my favorite tactics to break the mold.
- Tactic 1: A Single Long-Tail Broad Match Keyword, with Every Other Word Added As Negatives
- If there’s one universal truth to PPC managers, it’s that we value control over everything.
- Broad match is the antithesis of that control.
- Broad match keywords become grounded in the actual syntax of the keyword chosen when they have at least 5 words.
- Additionally, broad match opens up access to keyword concepts that would be too expensive to actively invest in.
- Broad match keyword leading to useful queries
- When you adopt this strategy it’s crucial you take the following steps:
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