Why Even Coca-Cola Can't Beat Coke

Sources:
https://daily.jstor.org/the-coca-cola-wars-can-anybody-really-tell-the-difference/

https://www.greenbook.org/mr/brand-impact/coke-vs-pepsi-the-2021-cola-wars/

https://juiceboxinteractive.com/blog/how-pepsi-won-the-battle-but-lost-the-challenge/

https://www.businessinsider.com/how-pepsi-lost-cola-war-against-coke-2012-5#the-cola-wars-heated-up-in-1975-with-the-pepsi-challenge-a-blind-taste-test-1

https://culinarylore.com/food-science:did-pepsi-really-beat-coke-in-taste-tests/

https://slate.com/business/2013/08/pepsi-paradox-why-people-prefer-coke-even-though-pepsi-wins-in-taste-tests.html

https://www.economist.com/graphic-detail/2020/10/01/the-cola-wars-made-pepsi-and-coke-the-worlds-best-marketers

https://www.history.com/news/why-coca-cola-new-coke-flopped