;; not the first iteration, but since =, i h=  and =, i s= didn't work and inserting a subitem above doesn't make sense I made the capitalized versions insert a todo
;; we can just rely upon =, s j= to move a heading up if need be
(defun my-org-insert-subheading (arg)
  "Insert a new subheading and demote it.
             Works for outline headings and for plain lists alike."
  (interactive "P")
  (evil-org-end-of-line) ;; go to end of line first
  (org-insert-heading arg)
  (cond
   ((org-at-heading-p) (org-do-demote))
   ((org-at-item-p) (org-indent-item))))

(defun my-org-insert-todo-subheading (arg)
  "Insert a new subheading with TODO keyword or checkbox and demote it.
      Works for outline headings and for plain lists alike."
  (interactive "P")
  (evil-org-end-of-line) ;; go to end of line first
  (org-insert-todo-heading arg)
  (cond
   ((org-at-heading-p) (org-do-demote))
   ((org-at-item-p) (org-indent-item))))

(spacemacs/set-leader-keys-for-major-mode 'org-mode "is" 'my-org-insert-subheading)
(spacemacs/set-leader-keys-for-major-mode 'org-mode "iS" 'my-org-insert-todo-subheading)
;; introduce same parity for normal headings
;; "ih" is already working org-insert-heading
(spacemacs/set-leader-keys-for-major-mode 'org-mode "ih" 'org-insert-heading-after-current)
(spacemacs/set-leader-keys-for-major-mode 'org-mode "iH" 'evil-org-org-insert-todo-heading-respect-content-below)