// Args
$args = array(
    'post_type' => 'product',
    'posts_per_page' => 10,
    'orderby' => 'name',
    'order' => 'ASC',
    'tax_query' => $tax_query
);

$query = new WP_Query( $args );

if( $query->have_posts() ) :
    woocommerce_product_loop_start();
    while( $query->have_posts() ): $query->the_post();
        wc_get_template_part( 'content', 'product' );
    endwhile;
    woocommerce_product_loop_end();

    // TODO - get pagination working
    woocommerce_pagination();

    wp_reset_postdata();
else :
    echo '<p>No products found</p>';
endif;