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Potential Damage From Old Broken Links On a Dropped Domain

Sep 2nd, 2020
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  1. Potential Damage From Old Broken Links On a Dropped Domain
  2. I recently purchased a high authority domain with incredible back links. I wanted to know if I build a brand new website + hosting on it I will incur penalties on the old broken links. Also, is there a procedure or method for redirecting the broken links to the homepage - do I even need to do that? Or alternatively what is the best practice for broken links in this type of situation.
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  14. Thanks,
  15. The best way to do this is to look for the old links pointing to the domain and find the target pages/posts URLs of the domain so you can create new pages/posts with similar content using the same URL, or you can simply create 301 redirects to new pages/posts. You can use Wayback Machine to help you do that.
  16. If you do not want to re-create or redirect the old URLs to new specific pages/posts, you can simply use a plugin (Wordpress) like WP 404 Auto Redirect to Similar Post to automatically create a 301 redirect of all old links to your homepage.
  17. The first approach will help you keep a higher amount of link juice and land your referral visitors on a relevant piece of content. The second one is the lazy approach, and it will not have any adverse effects other than maybe Google treating all or some of those homepage 301 redirects as soft 404’s.
  18. A third option could be to set up a custom 404 page so that all broken links land on that page where you could have some enticing content, special offer or something of the sort to take advantage of any potential traffic coming from referrers.
  19. Hope this helps.
  20. I don’t think you’ll incur any penalty but make sure to redirect all the broken link to a custom page, and slowly and steadily build links on it
  21. ?
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  23. The best way to do this is to look for the old links pointing to the domain and find the target pages/posts URLs of the domain so you can create new pages/posts with similar content using the same URL, or you can simply create 301 redirects to new pages/posts. You can use Wayback Machine to help you do that.
  24. If you do not want to re-create or redirect the old URLs to new specific pages/posts, you can simply use a plugin (Wordpress) like WP 404 Auto Redirect to Similar Post to automatically create a 301 redirect of all old links to your homepage.
  25. The first approach will help you keep a higher amount of link juice and land your referral visitors on a relevant piece of content. The second one is the lazy approach, and it will not have any adverse effects other than maybe Google treating all or some of those homepage 301 redirects as soft 404’s.
  26. A third option could be to set up a custom 404 page so that all broken links land on that page where you could have some enticing content, special offer or something of the sort to take advantage of any potential traffic coming from referrers.
  27. Remember that without EBC, it’s impossible to convey this type of information. This is why it’s crucial to deploy EBC if you’re conversion rates need a boost.
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  29. Example 14: Unfamiliar Brands Need to Communicate Their Story
  30.  
  31. Amazon is a huge global brand. It doesn’t waste any space by introducing who they are or what they stand for.
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  33. The opposite is true for Amazon’s private label stores.
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  35. Take this Ella Moon listing, for example. Very few people will have heard of the Elle Moon brand.
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  37. Instead of telling a product story as Amazon do with Echo, Fire TV Stick and other well-known products, this time the focus is on introducing the Ella Moon brand positioning.
  38.  
  39. If people are unfamiliar with your brand or your insights suggest your company story is a key conversion driver, then use the EBC to introduce your brand.
  40.  
  41. ?Amazon EBC Brand Intro
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  43. Try some of these classic brand communication tactics
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  45. Heritage
  46. Credibility
  47. Trustworthiness
  48. Ethical principles
  49. Founder story (What motivated you to create the company and/or products?)
  50. Awards
  51. Testimonials
  52. In Summary
  53.  
  54. So we’ve seen why conversion rates are fundamentally important and the virtuous circle of growth that products and brands enjoy when they achieve high conversion rates.
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  56. Amazon takes listing optimization seriously. Whether it’s a low priced T-shirt or a $229 doorbell, there’s attention to detail throughout each listing.
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