AR is all about mixing digital objects with the real world and that’s exactly what Nike did to create hype around it’s sneaker release in collaboration with MomoFuku chef David Chang. Nike made pairs available through their SNKRS app and the only way sneakerheads could buy them was using the new AR feature.  Nike dropped the shoe as a special on Chang’s menu and when users opened the SNKRS camera and pointed it at the menu it unlocked a 3D model of the shoe.  Hypebeasts then had to act fast to purchase the sneakers which sold out in just 20 minutes! Larger versions and variations of the menu were also scattered around other locations for fans who couldn’t make it to the restaurants in person.