Hair cream

As they flashed past it there was just enough time to read the writing on the door: STOREROOM NUMBER 54, it said. ALL THE CREAMS — DAIRY CREAM, WHIPPED CREAM, VIOLET CREAM, COFFEE CREAM, PINEAPPLE CREAM, VANILLA CREAM, AND HAIR CREAM.

'Hair cream?' cried Mike Teavee. 'You don't use hair cream?'

'Row on!' shouted Mr Wonka. 'There's no time to answer silly questions!'

***

Charlie and the Chocolate Factory, Chapter 18