WordAI for download site

WordAI for download site
I'm building a game/software download site, I don't want to spend money to hand written articles for now. My visitors don't care about content quality, they won't read the article. So how can I make it work with spun content?
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Any suggestion?
You ask that before, yes you can for a spamindex site like that, people rank even without content.
Just generate a ton of content and manually put your keywords in if you have to. Then put the content in a collapsible container on your page so it’s sort of hidden from plain view.


Google discussed how everyone should be prepared that less data will be available to work with in the future. Users manage their privacy more and more closely.

Google shared that monthly, over 160 million people check or change their Google account privacy settings. It should not surprise that Google Ads will have less user data

available.

Furthermore, as announced at Google IO, Google will be changing how its Chrome browser handles cookies and addresses fingerprinting

On the bright side, machine learning will allow us to do more with less.


Next, name the experiment and set what percentage of traffic goes to the experiment version.


Sponsored Products: 50%
Sponsored Brands: 40%
Product Display Ads: 10%
Keyword Targeting on Sponsored Products

The addition of product targeting to the automated version of Sponsored Products should encourage users to do more automated keyword targeting for this type of ad inventory.

However, this certainly does not mean you should just let it run.

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The best approach is to use a combination of manual and automated bidding. The process should go something like this:

Start by manually selecting keywords according to usual best practice.
Then use automated keyword targeting to cover omissions in your manual build, mine new keywords, and to complement manual campaigns.
Then, based on the insights you gather, adapt your keyword targeting via the manual approach again.
This is the best way to optimize your keyword targeting. It may be more time-consuming than simply opting for the automated approach, but your efforts will show in the results.

Use a Store Page Rather Than a Product Page

Before some of the improvements were made, I would have been quite ambivalent about the differences in performance between using the ‘Store’ page option or a product listing

page.

In fact, we ran a lot of tests last year which showed that product pages sometimes outperformed Store pages on metrics like cost of sale and RoAS.

Now, however, the balance seems to have shifted clearly in favor of using a Store. Therefore, set up your own Store and focus hard on making it as effective as possible.

Dynamic Bidding

Amazon added dynamic bidding options for Sponsored Products earlier this year. This feature gives advertisers two options.

One is to bid down (i.e., anything equal to or under the bid chosen) and the other is to bid up and down (i.e., the bid will be higher or lower depending on the “placement

multiplier” you select).

This might go without saying, but for those on a generous budget, this is an excellent new feature to experiment with. For those on a tight budget, I strongly advise you to only

use the bid down function for now.

Portfolios

Portfolios work similarly to shared budgets in that you can group together campaigns and set a limit. This is much better, in most cases, to set budgets at an individual campaign

level.

There is one limitation, however. You can’t set daily or monthly caps, which means that you have to constantly readjust the date.

As such, portfolio works best for key dates or “push campaigns” that you would launch for a limited period of time, for short bursts of activities.

It would probably work best in tandem with Prime Day, Black Friday, or Cyber Monday campaigns where there are specific products that you may wish to promote.

Amazon Attribution

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Very little has been said about this aspect of Amazon advertising so far.

From our own experiences, there appear to be gaps in the data and the attribution chain which recommends caution in terms of acting upon insights from this tool.

For now, I’d say get stuck with Facebook attribution. Wait another year and see if Amazon’s made more progress by then!

A Few Things That Haven’t Changed (& How to Deal with Them)

Amazon is still a young advertising platform, so it still has a lot of maturing to do in ironing out the kinks and sub-optimal parts of the platform.

Accelerated Delivery

The default delivery mode on Amazon is “accelerated” (i.e., spending your daily budget as soon as possible).

Amazon may have their reasons for keeping it this way, but for advertisers, this isn’t typically the best way to distribute spend.

You don’t want to be in a situation where performance is more efficient during certain periods of the day but your budget has already been used up, for example.

The solution for this one may be out of reach for some, but it’s what I’ve found works best: use external tech to change the delivery mode.

Whether you want to build something yourself or are happy to look externally, you’re going to need extra tech if you want standard delivery on Amazon.

Reporting

Amazon’s reporting currently provides no visibility beyond 90 days – only lifetime data.

The solution, for now, is to use third-party reporting software (e.g., Data Studio) and create your own reports until the situation improves.

Lack of Visibility on Sponsored Brand Campaign Performance

Finding out precisely which products were sold on Sponsored Brands campaigns is currently not possible.

As mentioned above, Sponsored Brands ads allow you to advertise up to three products per page.

It seems plain silly that you can’t currently break down performance according to individual product, but there you go.

In the meantime, your best bet is to get scientific about it – go for the test and learn approach.

Run tests changing the products as variables, and you’ll be able to gather a good estimation of the performance value of individual products within these campaigns.

Inform Yourself & Keep Adapting