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Are empty <a> tags still a problem?

Feb 21st, 2020
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  1. Are empty <a> tags still a problem? Im using them to create wordpress drop-down menu
  2. They work as category for menu URLs. Empty A tag is not clickable in my browser but it still displays as A tag in source code
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  14. Are you using Wordpress? If not, dropdowns can be made by <li> tags also.
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  17. The client is working with an SEO agency. This isn’t unusual. In fact, we welcome this arrangement because we know good SEO will help drive PPC results and vice versa.
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  19. It’s such a simple and straightforward method, which may be one of the reasons it tends to be an after-thought:
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  21. It seems too easy!
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  23. Well, yes – it is easy, which is precisely why your business should implement testimonials and reviews into your link building strategy.
  24.  
  25. Why Focus on Testimonials and Reviews as a Link-Building Tactic?
  26.  
  27. 1. Establish Trust & Credibility
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  29. Not only are reviews helpful to a customer during the decision-making process, but testimonials and reviews are also an excellent way to establish trust and credibility for your business.
  30.  
  31. A study by Bright Local revealed that 68% of consumers are more likely to buy from local companies with positive reviews, and “91% of 18-34-year-old consumers trust online reviews as much as personal recommendations.”
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  33. How to Build Links Using Testimonials &#038; Reviews
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  35. 2. Improve SEO & Rankings
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  37. With each new testimonial or review you receive, search engines will recognize that your website has been updated with fresh and relevant content.
  38.  
  39. When your website is updated, it provides a new crawling opportunity, meaning that your page may rank higher, depending on the quality of the new review.
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  41. Testimonials and reviews can also improve your chances of ranking for long-tail keywords.
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  43. By analyzing your customers’ comments, you can discover new phrases to use as keywords for on-site optimization.
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  45. With each testimonial or review you submit, search engines will see your business name and website near relevant keywords and phrases, which can help to improve site authority.
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  47. 3. Earn Backlinks & Unlinked Mentions
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  49. Testimonials and reviews provide benefits to three parties:
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  51. The consumer.
  52. The reviewed business.
  53. The reviewer.
  54. Yes, the reviewer, too – leaving reviews is a link building opportunity!
  55.  
  56. Writing quality reviews increases your website’s exposure and visibility through backlinks or unlinked mentions.
  57.  
  58. Here’s an example of backlinks earned by reviewers of Ahrefs:
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  60. How to Build Links Using Testimonials &#038; Reviews
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  62. 4 Steps to Link Building with Testimonials & Reviews
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  64. 1. Make a List of Relevant Sites
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  66. Make a list of products or services you use daily, especially in your business.
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  68. Consider their relevancy to your company.
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  70. If you’re a content agency, a backlink on your review of an editing tool will be more useful than a backlink on your review of a new pair of shoes.
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  72. If your review will be published on a company’s website, another thing to consider is their domain authority or Alexa ranking.
  73.  
  74. 2. Check for Opportunities
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  76. Not every company provides a space for submitting reviews directly on their website.
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  78. If there isn’t an on-site location for submitting a review, check the company’s contact information to locate an email address.
  79.  
  80. Review sites like Yelp and Foursquare also provide opportunities to review and rate companies, although they’re not as personal.
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  82. If you use a review site, be sure to include your business name and website in your profile. You also have the option to share a review on your own site, in the form of a blog post.
  83.  
  84. 3. Write or Create a Unique Review
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  86. Create an authentic review with a good deal of personalization. Offer trust and authority, and use a few relevant keywords in your text.
  87.  
  88. Having keywords and phrases near your business name in your review can increase your company’s relevance to those keywords during search engine crawls and boost your exposure online for your brand name.
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  90. Here’s a unique way to create a review that wasn’t just text, but ended up being a cool little video example of how we use a certain software app every day.
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