LG recognised that not everyone would be as excited as they were about the launch of their new QuadWash washing machine. In order to boost enthusiasm and engage their target audience, the brand built an inflatable water park in the centre of Manhattan during the Summer of 2017. Creating an obstacle course made of plates, cups and a giant spoon slide, the water park was based around the new product’s key features.
Attendees were subtly educated on what the QuadWash had to offer whilst enjoying a positive and memorable brand experience.