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  1. [2020-11-13 00:24:22] selfoss.INFO: Graby is ready to fetch
  2.  
  3. [2020-11-13 00:24:22] selfoss.INFO: . looking for site config for {host} in primary folder {"host":"uxmovement.com"}
  4.  
  5. [2020-11-13 00:24:22] selfoss.INFO: Appending site config settings from global.txt
  6.  
  7. [2020-11-13 00:24:22] selfoss.INFO: . looking for site config for {host} in primary folder {"host":"global"}
  8.  
  9. [2020-11-13 00:24:22] selfoss.INFO: ... found site config {host} {"host":"global.txt"}
  10.  
  11. [2020-11-13 00:24:22] selfoss.INFO: Cached site config with key: {key} {"key":"uxmovement.com"}
  12.  
  13. [2020-11-13 00:24:22] selfoss.INFO: . looking for site config for {host} in primary folder {"host":"global"}
  14.  
  15. [2020-11-13 00:24:22] selfoss.INFO: ... found site config {host} {"host":"global.txt"}
  16.  
  17. [2020-11-13 00:24:22] selfoss.INFO: Appending site config settings from global.txt
  18.  
  19. [2020-11-13 00:24:22] selfoss.INFO: Cached site config with key: {key} {"key":"global"}
  20.  
  21. [2020-11-13 00:24:22] selfoss.INFO: Cached site config with key: {key} {"key":"uxmovement.com.merged"}
  22.  
  23. [2020-11-13 00:24:22] selfoss.INFO: Fetching url: {url} {"url":"https://uxmovement.com/content/strong-layout-hierarchy-reduces-content-overload/"}
  24.  
  25. [2020-11-13 00:24:22] selfoss.INFO: Trying using method "{method}" on url "{url}" {"method":"get","url":"https://uxmovement.com/content/strong-layout-hierarchy-reduces-content-overload/"}
  26.  
  27. [2020-11-13 00:24:22] selfoss.INFO: Use default user-agent "{user-agent}" for url "{url}" {"user-agent":"Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/535.2 (KHTML, like Gecko) Chrome/15.0.874.92 Safari/535.2","url":"https://uxmovement.com/content/strong-layout-hierarchy-reduces-content-overload/"}
  28.  
  29. [2020-11-13 00:24:22] selfoss.INFO: Use default referer "{referer}" for url "{url}" {"referer":"http://www.google.co.uk/url?sa=t&source=web&cd=1","url":"https://uxmovement.com/content/strong-layout-hierarchy-reduces-content-overload/"}
  30.  
  31. [2020-11-13 00:24:23] selfoss.DEBUG: >>>>>>>>
  32. GET /content/strong-layout-hierarchy-reduces-content-overload/ HTTP/1.1
  33. Host: uxmovement.com
  34. User-Agent: Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/535.2 (KHTML, like Gecko) Chrome/15.0.874.92 Safari/535.2
  35. Referer: http://www.google.co.uk/url?sa=t&source=web&cd=1
  36.  
  37.  
  38. <<<<<<<<
  39. HTTP/1.1 200 OK
  40. Connection: Keep-Alive
  41. X-Powered-By: PHP/7.4.12
  42. Content-Type: text/html; charset=UTF-8
  43. Link: <https://uxmovement.com/wp-json/>; rel="https://api.w.org/", <https://uxmovement.com/?p=32074>; rel=shortlink, </wp-content/litespeed/cssjs/d5d6a.css?ac39a>; rel=preload; as=style,</wp-content/litespeed/cssjs/086b0.css?78d37>; rel=preload; as=style,</wp-content/litespeed/cssjs/9bc45.css?22742>; rel=preload; as=style,</wp-content/litespeed/cssjs/b9f5b.css?bcf68>; rel=preload; as=style,</wp-content/litespeed/cssjs/558f7.css?c8ab7>; rel=preload; as=style,</wp-content/litespeed/cssjs/45fc8.js?44ebe>; rel=preload; as=script,</wp-content/litespeed/cssjs/1371a.js?25158>; rel=preload; as=script,</wp-content/litespeed/cssjs/16ae7.js?155b3>; rel=preload; as=script,</wp-content/litespeed/cssjs/ae1e7.js?137e1>; rel=preload; as=script,</wp-content/litespeed/cssjs/b8ebb.js?f94ce>; rel=preload; as=script,</wp-content/plugins/litespeed-cache/assets/js/webfontloader.min.js>; rel=preload; as=script
  44. Vary: Accept-Encoding,User-Agent
  45. Etag: "40080-1605196695;;;"
  46. X-LiteSpeed-Cache: hit
  47. Transfer-Encoding: chunked
  48. Date: Thu, 12 Nov 2020 23:24:23 GMT
  49. Server: LiteSpeed
  50. Content-Security-Policy: upgrade-insecure-requests
  51. Strict-Transport-Security: max-age=31536000
  52. Alt-Svc: quic=":443"; ma=2592000; v="43,46", h3-Q043=":443"; ma=2592000, h3-Q046=":443"; ma=2592000, h3-Q050=":443"; ma=2592000, h3-25=":443"; ma=2592000, h3-27=":443"; ma=2592000
  53.  
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class="st-post-article st-clr" ><div class="st-entry-cat st-post-cat st-clr st-button-typo"><a href="https://uxmovement.com/category/content/" title="Content" class="st-term-80 st-accent-bg">Content</a></div><header class="st-post-header st-clr"><h1 class="st-post-title">Strong Layout Hierarchy Reduces Content Overload</h1><div class="st-meta st-post-meta st-clr"><ul class="st-clr"><li class="st-date"><span class="fa fa-clock-o"></span><time class="updated" datetime="2020-11-11" itemprop="datePublished">November 11, 2020</time></li><li class="st-author"><a href="https://uxmovement.com/author/anthony/"><span class="fa fa-user"></span>anthony</a></li><li class="st-comments"><a href="https://uxmovement.com/content/strong-layout-hierarchy-reduces-content-overload/#respond" class="comments-link" ><span class="fa fa-comments" aria-hidden="true"></span>0 Comments</a></li></ul></div></header><div class="st-post-content st-entry st-clr" itemprop="text"><p>Content overload is a common problem that’s not only caused by a high quantity of content. It’s also caused by the way all that content is displayed. You can’t control how content grows over time, but you can control the way you present it. This is why layout hierarchy is crucial for reducing content overload.</p><p>There is a direct relationship between content overload and information quality (<a href="https://www.researchgate.net/publication/276154707_THE_INFORMATION_OVERLOAD_PHENOMENON_THE_INFLUENCE_OF_BAD_-_AND_IR_RELEVANT_INFORMATION">research study</a>). When content is presented without any unique differences, it’s harder to consume. But when those unique differences are perceivable, the content isn’t as overwhelming.</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NzIiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNTcyIDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" class="aligncenter size-full wp-image-32075" data-src="https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png" alt="" width="572" height="408" /><noscript><img class="aligncenter size-full wp-image-32075" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png" alt="" width="572" height="408" /></noscript></p><p>Designers often overwhelm users when they present their content in a list or grid layout. This happens when they fail to emphasize any unique content. Instead, users have to sift through each one to determine their uniqueness. To make it easy for users to discover what&#8217;s useful, give your layout a strong hierarchy. The following design techniques will help you design a better layout.</p><h2>De-emphasis</h2><p>Non-content elements shouldn’t take prominence over content. The content should be the star. Line dividers, arrow cues, titles, and links are all non-content elements that steal attention. Make sure this doesn’t happen by de-emphasizing their size or color contrast.</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MTYiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjE2IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" class="aligncenter size-full wp-image-32076" data-src="https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png" alt="" width="616" height="408" /><noscript><img class="aligncenter size-full wp-image-32076" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png" alt="" width="616" height="408" /></noscript></p><p>Notice how the title and link are too large, and the arrows and lines are too high contrast. The user’s attention is divided between the content and these non-content elements. As they scan the list, the non-content elements jump into view as they fixate on content. The more content they scan, the harder it’ll be to sustain their visual attention.</p><h2>Pattern Breaking</h2><p>Repeating content the same way in a layout is the norm. But when a piece of content breaks that pattern, it gets more attention. You can emphasize high-priority content by applying a distinct shape to the list row.</p><p>The most important content is displayed on a white, rounded shape that elevates into the foreground. The rest of the content have no shape and recede into the gray background.</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MTciIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjE3IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" class="aligncenter size-full wp-image-32078" data-src="https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png" alt="" width="617" height="408" /><noscript><img class="aligncenter size-full wp-image-32078" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png" alt="" width="617" height="408" /></noscript></p><p>If you want to take it a step further, you can turn the list row into a scrollable carousel. Now it not only looks different, but it functions differently. This is especially useful for displaying an array of content in a compact space.</p><p>You can also use a distinct shape to emphasize images of content rather than an entire list row. The white shape is applied to the thumbnails to make the items more noticeable.</p><h2>Scaling and Badging</h2><p>Another way to strengthen your hierarchy is to scale your content and put a badge on it. Larger text and images increase the content’s prominence and ensure users won’t overlook it. To do this, you have to increase the list row’s height to fit the larger text and image. Consequently, this will also enhance pattern breaking.</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MzkiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjM5IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" class="aligncenter size-full wp-image-32079" data-src="https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png" alt="" width="639" height="408" /><noscript><img class="aligncenter size-full wp-image-32079" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png" alt="" width="639" height="408" /></noscript></p><p>A badge to signify special items can help users make selections easier. Place a colored text badge to clarify why a particular content is unique. When they know why it’s special, they’re more inclined to engage with it.</p><hr /><h2>Access the Full Article</h2><p>This is only half the article. The other half shows you design techniques for hierarchy on grid layouts. Become a subscriber to access the full article.</p><p style="text-align: center;"><a class="st-theme-button" href="https://uxmovement.substack.com/subscribe?coupon=8f63b414">Access full article</a></p><div class="widget_text awac-wrapper"><div class="widget_text awac widget custom_html-5"><div class="textwidget custom-html-widget"><hr />
  68. <iframe src="https://uxmovement.substack.com/embed" width="792" height="270" style="border:1px solid #EEE; background:white; border-radius: 12px;" frameborder="0" scrolling="no"></iframe></div></div></div><div class="awac-wrapper"><div class="awac widget media_image-6"><h4 class="widget-title">Toolkits</h4><a href="https://uxmovement.com/products/wireframe-patterns-design-at-a-pro-level-with-ease/"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNjIiIGhlaWdodD0iNjQiIHZpZXdCb3g9IjAgMCAyNjIgNjQiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGZpbGw9IiNjZmQ0ZGIiLz48L3N2Zz4=" width="262" height="64" data-src="https://uxmovement.com/wp-content/uploads/2020/02/wireframe-tout.png" class="image wp-image-31629 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" /><noscript><img width="262" height="64" src="https://uxmovement.com/wp-content/uploads/2020/02/wireframe-tout.png" class="image wp-image-31629 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" /></noscript></a></div></div><div class="awac-wrapper"><div class="awac widget media_image-5"><a href="https://uxmovement.com/products/flow-patterns-for-sketch-figma/"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyMDgiIGhlaWdodD0iNjQiIHZpZXdCb3g9IjAgMCAyMDggNjQiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGZpbGw9IiNjZmQ0ZGIiLz48L3N2Zz4=" width="208" height="64" data-src="https://uxmovement.com/wp-content/uploads/2020/02/flow-tout.png" class="image wp-image-31626 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" /><noscript><img width="208" height="64" src="https://uxmovement.com/wp-content/uploads/2020/02/flow-tout.png" class="image wp-image-31626 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" /></noscript></a></div></div><div class="widget_text awac-wrapper"><div class="widget_text awac widget custom_html-6"><h4 class="widget-title">Affiliates</h4><div class="textwidget custom-html-widget"><a href="https://uxmovement.com/thinking/how-designers-save-time-by-using-wordpress-themes/" target="_blank" rel="nofollow"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyMzQiIGhlaWdodD0iNjAiIHZpZXdCb3g9IjAgMCAyMzQgNjAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGZpbGw9IiNjZmQ0ZGIiLz48L3N2Zz4=" style="border:0px" data-src="https://www.elegantthemes.com/affiliates/media/banners/234x60.gif" width="234" height="60" alt="elegant wordpress themes"><noscript><img style="border:0px" src="https://www.elegantthemes.com/affiliates/media/banners/234x60.gif" width="234" height="60" alt="elegant wordpress themes"></noscript></a></div></div></div></div><div class="st-post-endspace"></div><section class="st-author-info st-clr"><h4 class="st-heading"><span class="fa fa-pencil-square"></span>Article written by anthony</h4><div class="st-author-info-inner st-clr"><div class="st-author-info-avatar">
  69. <a href="https://uxmovement.com/author/anthony/" title="Visit Author Page"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMzAiIGhlaWdodD0iMTMwIiB2aWV3Qm94PSIwIDAgMTMwIDEzMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" alt='' data-src='https://uxmovement.com/wp-content/litespeed/avatar/55a0950534162d0d85fb1d7f6870bc68.jpg' data-srcset='https://uxmovement.com/wp-content/litespeed/avatar/a05f9aa09833cb1b89908c7916c0bf07.jpg 2x' class='avatar avatar-130 photo' height='130' width='130' /><noscript><img alt='' src='https://uxmovement.com/wp-content/litespeed/avatar/55a0950534162d0d85fb1d7f6870bc68.jpg' srcset='https://uxmovement.com/wp-content/litespeed/avatar/a05f9aa09833cb1b89908c7916c0bf07.jpg 2x' class='avatar avatar-130 photo' height='130' width='130' /></noscript></a></div><div class="st-author-info-content st-entry st-clr"><p>Author and founder of UX Movement. Creating a more humane world for users by teaching others how to practice UX the right way through principled design techniques.</p></div><div class="st-author-info-social st-clr"></div></div><div class="st-author-info-recent st-clr"><h5 class="st-heading"><span class="fa fa-th-list"></span>Latest from this author<a href="https://uxmovement.com/author/anthony/" title="view all" class="st-more">view all</a></h5><ul><li><a href="https://uxmovement.com/buttons/color-contrast-mistakes-on-buttons/" title="Color Contrast Mistakes on Buttons">Color Contrast Mistakes on Buttons</a></li><li><a href="https://uxmovement.com/sponsors/bugherd-gather-website-feedback-without-the-long-email-chain/" title="BugHerd: Gather Website Feedback Without the Long Email Chain">BugHerd: Gather Website Feedback Without the Long Email Chain</a></li><li><a href="https://uxmovement.com/navigation/a-faster-way-to-view-search-results-with-fewer-clicks/" title="A Faster Way to View Search Results with Fewer Clicks">A Faster Way to View Search Results with Fewer Clicks</a></li><li><a href="https://uxmovement.com/forms/10-usability-mistakes-most-designers-make-on-checkboxes/" title="10 Usability Mistakes Most Designers Make on Checkboxes">10 Usability Mistakes Most Designers Make on Checkboxes</a></li><li><a href="https://uxmovement.com/forms/why-signups-logins-should-open-in-a-right-form-drawer/" title="Why Signups &#038; Logins Should Open in a Right Form Drawer">Why Signups &#038; Logins Should Open in a Right Form Drawer</a></li></ul></div></section><section class="st-related-posts-wrap st-clr"><h4 class="st-heading"><span class="fa fa-heart"></span>You May Also Like</h4><div class="st-related-posts st-clr"><div class="st-related-post st-clr"><div class="st-related-post-thumbnail st-clr">
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class=\"st-content-area st-clr\"><main class=\"st-site-main st-clr\"><div class=\"st-ad-region st-single-top st-clr\"><div id=\"waldo-tag-7466\"></div></div><div class=\"site-main-inner st-clr\"><article class=\"st-post-article st-clr\" ><div class=\"st-entry-cat st-post-cat st-clr st-button-typo\"><a href=\"https://uxmovement.com/category/content/\" title=\"Content\" class=\"st-term-80 st-accent-bg\">Content</a></div><header class=\"st-post-header st-clr\"><h1 class=\"st-post-title\">Strong Layout Hierarchy Reduces Content Overload</h1><div class=\"st-meta st-post-meta st-clr\"><ul class=\"st-clr\"><li class=\"st-date\"><span class=\"fa fa-clock-o\"></span><time class=\"updated\" datetime=\"2020-11-11\" itemprop=\"datePublished\">November 11, 2020</time></li><li class=\"st-author\"><a href=\"https://uxmovement.com/author/anthony/\"><span class=\"fa fa-user\"></span>anthony</a></li><li class=\"st-comments\"><a href=\"https://uxmovement.com/content/strong-layout-hierarchy-reduces-content-overload/#respond\" class=\"comments-link\" ><span class=\"fa fa-comments\" aria-hidden=\"true\"></span>0 Comments</a></li></ul></div></header><div class=\"st-post-content st-entry st-clr\" itemprop=\"text\"><p>Content overload is a common problem that’s not only caused by a high quantity of content. It’s also caused by the way all that content is displayed. You can’t control how content grows over time, but you can control the way you present it. This is why layout hierarchy is crucial for reducing content overload.</p><p>There is a direct relationship between content overload and information quality (<a href=\"https://www.researchgate.net/publication/276154707_THE_INFORMATION_OVERLOAD_PHENOMENON_THE_INFLUENCE_OF_BAD_-_AND_IR_RELEVANT_INFORMATION\">research study</a>). When content is presented without any unique differences, it’s harder to consume. But when those unique differences are perceivable, the content isn’t as overwhelming.</p><p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NzIiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNTcyIDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32075\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png\" alt=\"\" width=\"572\" height=\"408\" /><noscript><img class=\"aligncenter size-full wp-image-32075\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png\" alt=\"\" width=\"572\" height=\"408\" /></noscript></p><p>Designers often overwhelm users when they present their content in a list or grid layout. This happens when they fail to emphasize any unique content. Instead, users have to sift through each one to determine their uniqueness. To make it easy for users to discover what&#8217;s useful, give your layout a strong hierarchy. The following design techniques will help you design a better layout.</p><h2>De-emphasis</h2><p>Non-content elements shouldn’t take prominence over content. The content should be the star. Line dividers, arrow cues, titles, and links are all non-content elements that steal attention. Make sure this doesn’t happen by de-emphasizing their size or color contrast.</p><p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MTYiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjE2IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32076\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png\" alt=\"\" width=\"616\" height=\"408\" /><noscript><img class=\"aligncenter size-full wp-image-32076\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png\" alt=\"\" width=\"616\" height=\"408\" /></noscript></p><p>Notice how the title and link are too large, and the arrows and lines are too high contrast. The user’s attention is divided between the content and these non-content elements. As they scan the list, the non-content elements jump into view as they fixate on content. The more content they scan, the harder it’ll be to sustain their visual attention.</p><h2>Pattern Breaking</h2><p>Repeating content the same way in a layout is the norm. But when a piece of content breaks that pattern, it gets more attention. You can emphasize high-priority content by applying a distinct shape to the list row.</p><p>The most important content is displayed on a white, rounded shape that elevates into the foreground. The rest of the content have no shape and recede into the gray background.</p><p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MTciIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjE3IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32078\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png\" alt=\"\" width=\"617\" height=\"408\" /><noscript><img class=\"aligncenter size-full wp-image-32078\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png\" alt=\"\" width=\"617\" height=\"408\" /></noscript></p><p>If you want to take it a step further, you can turn the list row into a scrollable carousel. Now it not only looks different, but it functions differently. This is especially useful for displaying an array of content in a compact space.</p><p>You can also use a distinct shape to emphasize images of content rather than an entire list row. The white shape is applied to the thumbnails to make the items more noticeable.</p><h2>Scaling and Badging</h2><p>Another way to strengthen your hierarchy is to scale your content and put a badge on it. Larger text and images increase the content’s prominence and ensure users won’t overlook it. To do this, you have to increase the list row’s height to fit the larger text and image. Consequently, this will also enhance pattern breaking.</p><p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MzkiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjM5IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32079\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png\" alt=\"\" width=\"639\" height=\"408\" /><noscript><img class=\"aligncenter size-full wp-image-32079\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png\" alt=\"\" width=\"639\" height=\"408\" /></noscript></p><p>A badge to signify special items can help users make selections easier. Place a colored text badge to clarify why a particular content is unique. When they know why it’s special, they’re more inclined to engage with it.</p><hr /><h2>Access the Full Article</h2><p>This is only half the article. The other half shows you design techniques for hierarchy on grid layouts. Become a subscriber to access the full article.</p><p style=\"text-align: center;\"><a class=\"st-theme-button\" href=\"https://uxmovement.substack.com/subscribe?coupon=8f63b414\">Access full article</a></p><div class=\"widget_text awac-wrapper\"><div class=\"widget_text awac widget custom_html-5\"><div class=\"textwidget custom-html-widget\"><hr />
  120. <iframe src=\"https://uxmovement.substack.com/embed\" width=\"792\" height=\"270\" style=\"border:1px solid #EEE; background:white; border-radius: 12px;\" frameborder=\"0\" scrolling=\"no\"></iframe></div></div></div><div class=\"awac-wrapper\"><div class=\"awac widget media_image-6\"><h4 class=\"widget-title\">Toolkits</h4><a href=\"https://uxmovement.com/products/wireframe-patterns-design-at-a-pro-level-with-ease/\"><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNjIiIGhlaWdodD0iNjQiIHZpZXdCb3g9IjAgMCAyNjIgNjQiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGZpbGw9IiNjZmQ0ZGIiLz48L3N2Zz4=\" width=\"262\" height=\"64\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/02/wireframe-tout.png\" class=\"image wp-image-31629 attachment-full size-full\" alt=\"\" style=\"max-width: 100%; height: auto;\" /><noscript><img width=\"262\" height=\"64\" src=\"https://uxmovement.com/wp-content/uploads/2020/02/wireframe-tout.png\" class=\"image wp-image-31629 attachment-full size-full\" alt=\"\" style=\"max-width: 100%; height: auto;\" /></noscript></a></div></div><div class=\"awac-wrapper\"><div class=\"awac widget media_image-5\"><a href=\"https://uxmovement.com/products/flow-patterns-for-sketch-figma/\"><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyMDgiIGhlaWdodD0iNjQiIHZpZXdCb3g9IjAgMCAyMDggNjQiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGZpbGw9IiNjZmQ0ZGIiLz48L3N2Zz4=\" width=\"208\" height=\"64\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/02/flow-tout.png\" class=\"image wp-image-31626 attachment-full size-full\" alt=\"\" style=\"max-width: 100%; height: auto;\" /><noscript><img width=\"208\" height=\"64\" src=\"https://uxmovement.com/wp-content/uploads/2020/02/flow-tout.png\" class=\"image wp-image-31626 attachment-full size-full\" alt=\"\" style=\"max-width: 100%; height: auto;\" /></noscript></a></div></div><div class=\"widget_text awac-wrapper\"><div class=\"widget_text awac widget custom_html-6\"><h4 class=\"widget-title\">Affiliates</h4><div class=\"textwidget custom-html-widget\"><a href=\"https://uxmovement.com/thinking/how-designers-save-time-by-using-wordpress-themes/\" target=\"_blank\" rel=\"nofollow\"><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyMzQiIGhlaWdodD0iNjAiIHZpZXdCb3g9IjAgMCAyMzQgNjAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGZpbGw9IiNjZmQ0ZGIiLz48L3N2Zz4=\" style=\"border:0px\" data-src=\"https://www.elegantthemes.com/affiliates/media/banners/234x60.gif\" width=\"234\" height=\"60\" alt=\"elegant wordpress themes\"><noscript><img style=\"border:0px\" src=\"https://www.elegantthemes.com/affiliates/media/banners/234x60.gif\" width=\"234\" height=\"60\" alt=\"elegant wordpress themes\"></noscript></a></div></div></div></div><div class=\"st-post-endspace\"></div><section class=\"st-author-info st-clr\"><h4 class=\"st-heading\"><span class=\"fa fa-pencil-square\"></span>Article written by anthony</h4><div class=\"st-author-info-inner st-clr\"><div class=\"st-author-info-avatar\">
  121. <a href=\"https://uxmovement.com/author/anthony/\" title=\"Visit Author Page\"><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMzAiIGhlaWdodD0iMTMwIiB2aWV3Qm94PSIwIDAgMTMwIDEzMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" alt='' data-src='https://uxmovement.com/wp-content/litespeed/avatar/55a0950534162d0d85fb1d7f6870bc68.jpg' data-srcset='https://uxmovement.com/wp-content/litespeed/avatar/a05f9aa09833cb1b89908c7916c0bf07.jpg 2x' class='avatar avatar-130 photo' height='130' width='130' /><noscript><img alt='' src='https://uxmovement.com/wp-content/litespeed/avatar/55a0950534162d0d85fb1d7f6870bc68.jpg' srcset='https://uxmovement.com/wp-content/litespeed/avatar/a05f9aa09833cb1b89908c7916c0bf07.jpg 2x' class='avatar avatar-130 photo' height='130' width='130' /></noscript></a></div><div class=\"st-author-info-content st-entry st-clr\"><p>Author and founder of UX Movement. Creating a more humane world for users by teaching others how to practice UX the right way through principled design techniques.</p></div><div class=\"st-author-info-social st-clr\"></div></div><div class=\"st-author-info-recent st-clr\"><h5 class=\"st-heading\"><span class=\"fa fa-th-list\"></span>Latest from this author<a href=\"https://uxmovement.com/author/anthony/\" title=\"view all\" class=\"st-more\">view all</a></h5><ul><li><a href=\"https://uxmovement.com/buttons/color-contrast-mistakes-on-buttons/\" title=\"Color Contrast Mistakes on Buttons\">Color Contrast Mistakes on Buttons</a></li><li><a href=\"https://uxmovement.com/sponsors/bugherd-gather-website-feedback-without-the-long-email-chain/\" title=\"BugHerd: Gather Website Feedback Without the Long Email Chain\">BugHerd: Gather Website Feedback Without the Long Email Chain</a></li><li><a href=\"https://uxmovement.com/navigation/a-faster-way-to-view-search-results-with-fewer-clicks/\" title=\"A Faster Way to View Search Results with Fewer Clicks\">A Faster Way to View Search Results with Fewer Clicks</a></li><li><a href=\"https://uxmovement.com/forms/10-usability-mistakes-most-designers-make-on-checkboxes/\" title=\"10 Usability Mistakes Most Designers Make on Checkboxes\">10 Usability Mistakes Most Designers Make on Checkboxes</a></li><li><a href=\"https://uxmovement.com/forms/why-signups-logins-should-open-in-a-right-form-drawer/\" title=\"Why Signups &#038; Logins Should Open in a Right Form Drawer\">Why Signups &#038; Logins Should Open in a Right Form Drawer</a></li></ul></div></section><section class=\"st-related-posts-wrap st-clr\"><h4 class=\"st-heading\"><span class=\"fa fa-heart\"></span>You May Also Like</h4><div class=\"st-related-posts st-clr\"><div class=\"st-related-post st-clr\"><div class=\"st-related-post-thumbnail st-clr\">
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  127. <a href=\"https://uxmovement.com/content/why-you-should-avoid-bright-saturated-background-colors/\" title=\"Why You Should Avoid Bright, Saturated Background Colors\">
  128. Why You Should Avoid Bright, Saturated Background Colors\t\t\t\t\t\t\t</a></h3><ul class=\"st-related-post-meta st-meta st-clr\"><li class=\"st-date\"><span class=\"fa fa-clock-o\" aria-hidden=\"true\"></span>May 22, 2018</li><li class=\"st-comments\"><a href=\"https://uxmovement.com/content/why-you-should-avoid-bright-saturated-background-colors/#comments\" class=\"comments-link\" ><span class=\"fa fa-comments\" aria-hidden=\"true\"></span>1 Comment</a></li></ul><div class=\"st-related-post-excerpt st-clr\">
  129. Are you choosing colors for your interface that strain the user’s eyes? If you’re using a bright and&hellip;</div></div></div></div></section><div id=\"comments\" class=\"comments-area st-clr\"><div id=\"respond\" class=\"comment-respond\"><h3 id=\"reply-title\" class=\"comment-reply-title\">Leave a Reply <small><a rel=\"nofollow\" id=\"cancel-comment-reply-link\" href=\"/content/strong-layout-hierarchy-reduces-content-overload/#respond\" style=\"display:none;\">Cancel reply</a></small></h3><form action=\"https://uxmovement.com/wp-comments-post.php\" method=\"post\" id=\"commentform\" class=\"comment-form\"><p class=\"comment-notes\"><span id=\"email-notes\">Your email address will not be published.</span> Required fields are marked <span class=\"required\">*</span></p><p class=\"comment-form-author\"><label for=\"author\">Name <span class=\"required\">*</span></label> <input id=\"author\" name=\"author\" type=\"text\" value=\"\" size=\"30\" maxlength=\"245\" required='required' /></p><p class=\"comment-form-email\"><label for=\"email\">Email <span class=\"required\">*</span></label> <input id=\"email\" name=\"email\" type=\"text\" value=\"\" size=\"30\" maxlength=\"100\" aria-describedby=\"email-notes\" required='required' /></p><p class=\"comment-form-url\"><label for=\"url\">Website</label> <input id=\"url\" name=\"url\" type=\"text\" value=\"\" size=\"30\" maxlength=\"200\" /></p><p class=\"comment-form-cookies-consent\"><input id=\"wp-comment-cookies-consent\" name=\"wp-comment-cookies-consent\" type=\"checkbox\" value=\"yes\" /><label for=\"wp-comment-cookies-consent\">Save my name, email, and website in this browser for the next time I comment.</label></p><p class=\"comment-form-comment\"><label for=\"comment\">Comment</label><textarea autocomplete=\"new-password\" id=\"h8e2176928\" name=\"h8e2176928\" cols=\"45\" rows=\"8\" maxlength=\"65525\" required=\"required\"></textarea><textarea id=\"comment\" aria-hidden=\"true\" name=\"comment\" autocomplete=\"new-password\" style=\"padding:0;clip:rect(1px, 1px, 1px, 1px);position:absolute !important;white-space:nowrap;height:1px;width:1px;overflow:hidden;\" tabindex=\"-1\"></textarea><script data-noptimize type=\"text/javascript\">document.getElementById(\"comment\").setAttribute( \"id\", \"a52dec09f7eb37ea44289e58fed3ec17\" );document.getElementById(\"h8e2176928\").setAttribute( \"id\", \"comment\" );</script></p><p class=\"form-submit\"><input name=\"submit\" type=\"submit\" id=\"submit\" class=\"submit\" value=\"Post Comment\" /> <input type='hidden' name='comment_post_ID' value='32074' id='comment_post_ID' />
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class=\"site-main-inner st-clr\"><article class=\"st-post-article st-clr\" ><div class=\"st-entry-cat st-post-cat st-clr st-button-typo\"><a href=\"https://uxmovement.com/category/content/\" title=\"Content\" class=\"st-term-80 st-accent-bg\">Content</a></div><header class=\"st-post-header st-clr\"><h1 class=\"st-post-title\">Strong Layout Hierarchy Reduces Content Overload</h1><div class=\"st-meta st-post-meta st-clr\"><ul class=\"st-clr\"><li class=\"st-date\"><time class=\"updated\" datetime=\"2020-11-11\" itemprop=\"datePublished\">November 11, 2020</time></li><li class=\"st-author\"><a href=\"https://uxmovement.com/author/anthony/\">anthony</a></li><li class=\"st-comments\"><a href=\"https://uxmovement.com/content/strong-layout-hierarchy-reduces-content-overload/#respond\" class=\"comments-link\" >0 Comments</a></li></ul></div></header><div class=\"st-post-content st-entry st-clr\" itemprop=\"text\"><p>Content overload is a common problem that’s not only caused by a high quantity of content. It’s also caused by the way all that content is displayed. You can’t control how content grows over time, but you can control the way you present it. This is why layout hierarchy is crucial for reducing content overload.</p><p>There is a direct relationship between content overload and information quality (<a href=\"https://www.researchgate.net/publication/276154707_THE_INFORMATION_OVERLOAD_PHENOMENON_THE_INFLUENCE_OF_BAD_-_AND_IR_RELEVANT_INFORMATION\">research study</a>). When content is presented without any unique differences, it’s harder to consume. But when those unique differences are perceivable, the content isn’t as overwhelming.</p><p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NzIiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNTcyIDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32075\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png\" alt=\"\" width=\"572\" height=\"408\" /><noscript><img class=\"aligncenter size-full wp-image-32075\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png\" alt=\"\" width=\"572\" height=\"408\" /></noscript></p><p>Designers often overwhelm users when they present their content in a list or grid layout. This happens when they fail to emphasize any unique content. Instead, users have to sift through each one to determine their uniqueness. To make it easy for users to discover what&#8217;s useful, give your layout a strong hierarchy. The following design techniques will help you design a better layout.</p><h2>De-emphasis</h2><p>Non-content elements shouldn’t take prominence over content. The content should be the star. Line dividers, arrow cues, titles, and links are all non-content elements that steal attention. Make sure this doesn’t happen by de-emphasizing their size or color contrast.</p><p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MTYiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjE2IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32076\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png\" alt=\"\" width=\"616\" height=\"408\" /><noscript><img class=\"aligncenter size-full wp-image-32076\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png\" alt=\"\" width=\"616\" height=\"408\" /></noscript></p><p>Notice how the title and link are too large, and the arrows and lines are too high contrast. The user’s attention is divided between the content and these non-content elements. As they scan the list, the non-content elements jump into view as they fixate on content. The more content they scan, the harder it’ll be to sustain their visual attention.</p><h2>Pattern Breaking</h2><p>Repeating content the same way in a layout is the norm. But when a piece of content breaks that pattern, it gets more attention. You can emphasize high-priority content by applying a distinct shape to the list row.</p><p>The most important content is displayed on a white, rounded shape that elevates into the foreground. The rest of the content have no shape and recede into the gray background.</p><p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MTciIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjE3IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32078\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png\" alt=\"\" width=\"617\" height=\"408\" /><noscript><img class=\"aligncenter size-full wp-image-32078\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png\" alt=\"\" width=\"617\" height=\"408\" /></noscript></p><p>If you want to take it a step further, you can turn the list row into a scrollable carousel. Now it not only looks different, but it functions differently. This is especially useful for displaying an array of content in a compact space.</p><p>You can also use a distinct shape to emphasize images of content rather than an entire list row. The white shape is applied to the thumbnails to make the items more noticeable.</p><h2>Scaling and Badging</h2><p>Another way to strengthen your hierarchy is to scale your content and put a badge on it. Larger text and images increase the content’s prominence and ensure users won’t overlook it. To do this, you have to increase the list row’s height to fit the larger text and image. Consequently, this will also enhance pattern breaking.</p><p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MzkiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjM5IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32079\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png\" alt=\"\" width=\"639\" height=\"408\" /><noscript><img class=\"aligncenter size-full wp-image-32079\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png\" alt=\"\" width=\"639\" height=\"408\" /></noscript></p><p>A badge to signify special items can help users make selections easier. Place a colored text badge to clarify why a particular content is unique. When they know why it’s special, they’re more inclined to engage with it.</p><hr /><h2>Access the Full Article</h2><p>This is only half the article. 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  165. <iframe src=\"https://uxmovement.substack.com/embed\" width=\"792\" height=\"270\" style=\"border:1px solid #EEE; background:white; border-radius: 12px;\" frameborder=\"0\" scrolling=\"no\"></iframe></div></div></div><div class=\"awac-wrapper\"><div class=\"awac widget media_image-6\"><h4 class=\"widget-title\">Toolkits</h4><a href=\"https://uxmovement.com/products/wireframe-patterns-design-at-a-pro-level-with-ease/\"><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNjIiIGhlaWdodD0iNjQiIHZpZXdCb3g9IjAgMCAyNjIgNjQiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGZpbGw9IiNjZmQ0ZGIiLz48L3N2Zz4=\" width=\"262\" height=\"64\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/02/wireframe-tout.png\" class=\"image wp-image-31629 attachment-full size-full\" alt=\"\" style=\"max-width: 100%; height: auto;\" /><noscript><img width=\"262\" height=\"64\" src=\"https://uxmovement.com/wp-content/uploads/2020/02/wireframe-tout.png\" class=\"image wp-image-31629 attachment-full size-full\" alt=\"\" style=\"max-width: 100%; height: auto;\" /></noscript></a></div></div><div class=\"awac-wrapper\"><div class=\"awac widget media_image-5\"><a href=\"https://uxmovement.com/products/flow-patterns-for-sketch-figma/\"><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyMDgiIGhlaWdodD0iNjQiIHZpZXdCb3g9IjAgMCAyMDggNjQiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGZpbGw9IiNjZmQ0ZGIiLz48L3N2Zz4=\" width=\"208\" height=\"64\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/02/flow-tout.png\" class=\"image wp-image-31626 attachment-full size-full\" alt=\"\" style=\"max-width: 100%; height: auto;\" /><noscript><img width=\"208\" height=\"64\" src=\"https://uxmovement.com/wp-content/uploads/2020/02/flow-tout.png\" class=\"image wp-image-31626 attachment-full size-full\" alt=\"\" style=\"max-width: 100%; height: auto;\" /></noscript></a></div></div><div class=\"widget_text awac-wrapper\"><div class=\"widget_text awac widget custom_html-6\"><h4 class=\"widget-title\">Affiliates</h4><div class=\"textwidget custom-html-widget\"><a href=\"https://uxmovement.com/thinking/how-designers-save-time-by-using-wordpress-themes/\" target=\"_blank\" rel=\"nofollow\"><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyMzQiIGhlaWdodD0iNjAiIHZpZXdCb3g9IjAgMCAyMzQgNjAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGZpbGw9IiNjZmQ0ZGIiLz48L3N2Zz4=\" style=\"border:0px\" data-src=\"https://www.elegantthemes.com/affiliates/media/banners/234x60.gif\" width=\"234\" height=\"60\" alt=\"elegant wordpress themes\"><noscript><img style=\"border:0px\" src=\"https://www.elegantthemes.com/affiliates/media/banners/234x60.gif\" width=\"234\" height=\"60\" alt=\"elegant wordpress themes\"></noscript></a></div></div></div></div><section class=\"st-author-info st-clr\"><h4 class=\"st-heading\">Article written by anthony</h4><div class=\"st-author-info-inner st-clr\"><div class=\"st-author-info-avatar\">
  166. <a href=\"https://uxmovement.com/author/anthony/\" title=\"Visit Author Page\"><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMzAiIGhlaWdodD0iMTMwIiB2aWV3Qm94PSIwIDAgMTMwIDEzMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" alt='' data-src='https://uxmovement.com/wp-content/litespeed/avatar/55a0950534162d0d85fb1d7f6870bc68.jpg' data-srcset='https://uxmovement.com/wp-content/litespeed/avatar/a05f9aa09833cb1b89908c7916c0bf07.jpg 2x' class='avatar avatar-130 photo' height='130' width='130' /><noscript><img alt='' src='https://uxmovement.com/wp-content/litespeed/avatar/55a0950534162d0d85fb1d7f6870bc68.jpg' srcset='https://uxmovement.com/wp-content/litespeed/avatar/a05f9aa09833cb1b89908c7916c0bf07.jpg 2x' class='avatar avatar-130 photo' height='130' width='130' /></noscript></a></div><div class=\"st-author-info-content st-entry st-clr\"><p>Author and founder of UX Movement. Creating a more humane world for users by teaching others how to practice UX the right way through principled design techniques.</p></div></div><div class=\"st-author-info-recent st-clr\"><h5 class=\"st-heading\">Latest from this author<a href=\"https://uxmovement.com/author/anthony/\" title=\"view all\" class=\"st-more\">view all</a></h5><ul><li><a href=\"https://uxmovement.com/buttons/color-contrast-mistakes-on-buttons/\" title=\"Color Contrast Mistakes on Buttons\">Color Contrast Mistakes on Buttons</a></li><li><a href=\"https://uxmovement.com/sponsors/bugherd-gather-website-feedback-without-the-long-email-chain/\" title=\"BugHerd: Gather Website Feedback Without the Long Email Chain\">BugHerd: Gather Website Feedback Without the Long Email Chain</a></li><li><a href=\"https://uxmovement.com/navigation/a-faster-way-to-view-search-results-with-fewer-clicks/\" title=\"A Faster Way to View Search Results with Fewer Clicks\">A Faster Way to View Search Results with Fewer Clicks</a></li><li><a href=\"https://uxmovement.com/forms/10-usability-mistakes-most-designers-make-on-checkboxes/\" title=\"10 Usability Mistakes Most Designers Make on Checkboxes\">10 Usability Mistakes Most Designers Make on Checkboxes</a></li><li><a href=\"https://uxmovement.com/forms/why-signups-logins-should-open-in-a-right-form-drawer/\" title=\"Why Signups &#038; Logins Should Open in a Right Form Drawer\">Why Signups &#038; Logins Should Open in a Right Form Drawer</a></li></ul></div></section><section class=\"st-related-posts-wrap st-clr\"><h4 class=\"st-heading\">You May Also Like</h4><div class=\"st-related-posts st-clr\"><div class=\"st-related-post st-clr\"><div class=\"st-related-post-thumbnail st-clr\">
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  174. Are you choosing colors for your interface that strain the user’s eyes? If you’re using a bright and&hellip;</div></div></div></div></section><div id=\"comments\" class=\"comments-area st-clr\"><div id=\"respond\" class=\"comment-respond\"><h3 id=\"reply-title\" class=\"comment-reply-title\">Leave a Reply <small><a rel=\"nofollow\" id=\"cancel-comment-reply-link\" href=\"/content/strong-layout-hierarchy-reduces-content-overload/#respond\" style=\"display:none;\">Cancel reply</a></small></h3><form action=\"https://uxmovement.com/wp-comments-post.php\" method=\"post\" id=\"commentform\" class=\"comment-form\"><p class=\"comment-notes\"><span id=\"email-notes\">Your email address will not be published.</span> Required fields are marked <span class=\"required\">*</span></p><p class=\"comment-form-author\"><label for=\"author\">Name <span class=\"required\">*</span></label> <input id=\"author\" name=\"author\" type=\"text\" value=\"\" size=\"30\" maxlength=\"245\" required='required' /></p><p class=\"comment-form-email\"><label for=\"email\">Email <span class=\"required\">*</span></label> <input id=\"email\" name=\"email\" type=\"text\" value=\"\" size=\"30\" maxlength=\"100\" aria-describedby=\"email-notes\" required='required' /></p><p class=\"comment-form-url\"><label for=\"url\">Website</label> <input id=\"url\" name=\"url\" type=\"text\" value=\"\" size=\"30\" maxlength=\"200\" /></p><p class=\"comment-form-cookies-consent\"><input id=\"wp-comment-cookies-consent\" name=\"wp-comment-cookies-consent\" type=\"checkbox\" value=\"yes\" /><label for=\"wp-comment-cookies-consent\">Save my name, email, and website in this browser for the next time I comment.</label></p><p class=\"comment-form-comment\"><label for=\"comment\">Comment</label><script data-noptimize type=\"text/javascript\">document.getElementById(\"comment\").setAttribute( \"id\", \"a52dec09f7eb37ea44289e58fed3ec17\" );document.getElementById(\"h8e2176928\").setAttribute( \"id\", \"comment\" );</script></p><p class=\"form-submit\"><input name=\"submit\" type=\"submit\" id=\"submit\" class=\"submit\" value=\"Post Comment\" /> <input type='hidden' name='comment_post_ID' value='32074' id='comment_post_ID' />
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  230. [2020-11-13 00:24:23] selfoss.INFO: Cached site config with key: {key} {"key":"fingerprint.wordpress.com"}
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class=\"site-main-inner st-clr\"><article class=\"st-post-article st-clr\" ><div class=\"st-entry-cat st-post-cat st-clr st-button-typo\"><a href=\"https://uxmovement.com/category/content/\" title=\"Content\" class=\"st-term-80 st-accent-bg\">Content</a></div><header class=\"st-post-header st-clr\"><h1 class=\"st-post-title\">Strong Layout Hierarchy Reduces Content Overload</h1><div class=\"st-meta st-post-meta st-clr\"><ul class=\"st-clr\"><li class=\"st-date\"><time class=\"updated\" datetime=\"2020-11-11\" itemprop=\"datePublished\">November 11, 2020</time></li><li class=\"st-author\"><a href=\"https://uxmovement.com/author/anthony/\">anthony</a></li><li class=\"st-comments\"><a href=\"https://uxmovement.com/content/strong-layout-hierarchy-reduces-content-overload/#respond\" class=\"comments-link\" >0 Comments</a></li></ul></div></header><div class=\"st-post-content st-entry st-clr\" itemprop=\"text\"><p>Content overload is a common problem that’s not only caused by a high quantity of content. It’s also caused by the way all that content is displayed. You can’t control how content grows over time, but you can control the way you present it. This is why layout hierarchy is crucial for reducing content overload.</p><p>There is a direct relationship between content overload and information quality (<a href=\"https://www.researchgate.net/publication/276154707_THE_INFORMATION_OVERLOAD_PHENOMENON_THE_INFLUENCE_OF_BAD_-_AND_IR_RELEVANT_INFORMATION\">research study</a>). When content is presented without any unique differences, it’s harder to consume. But when those unique differences are perceivable, the content isn’t as overwhelming.</p><p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NzIiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNTcyIDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32075\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png\" alt=\"\" width=\"572\" height=\"408\" /><noscript><img class=\"aligncenter size-full wp-image-32075\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png\" alt=\"\" width=\"572\" height=\"408\" /></noscript></p><p>Designers often overwhelm users when they present their content in a list or grid layout. This happens when they fail to emphasize any unique content. Instead, users have to sift through each one to determine their uniqueness. To make it easy for users to discover what&#8217;s useful, give your layout a strong hierarchy. The following design techniques will help you design a better layout.</p><h2>De-emphasis</h2><p>Non-content elements shouldn’t take prominence over content. The content should be the star. Line dividers, arrow cues, titles, and links are all non-content elements that steal attention. Make sure this doesn’t happen by de-emphasizing their size or color contrast.</p><p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MTYiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjE2IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32076\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png\" alt=\"\" width=\"616\" height=\"408\" /><noscript><img class=\"aligncenter size-full wp-image-32076\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png\" alt=\"\" width=\"616\" height=\"408\" /></noscript></p><p>Notice how the title and link are too large, and the arrows and lines are too high contrast. The user’s attention is divided between the content and these non-content elements. As they scan the list, the non-content elements jump into view as they fixate on content. The more content they scan, the harder it’ll be to sustain their visual attention.</p><h2>Pattern Breaking</h2><p>Repeating content the same way in a layout is the norm. But when a piece of content breaks that pattern, it gets more attention. You can emphasize high-priority content by applying a distinct shape to the list row.</p><p>The most important content is displayed on a white, rounded shape that elevates into the foreground. The rest of the content have no shape and recede into the gray background.</p><p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MTciIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjE3IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32078\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png\" alt=\"\" width=\"617\" height=\"408\" /><noscript><img class=\"aligncenter size-full wp-image-32078\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png\" alt=\"\" width=\"617\" height=\"408\" /></noscript></p><p>If you want to take it a step further, you can turn the list row into a scrollable carousel. Now it not only looks different, but it functions differently. This is especially useful for displaying an array of content in a compact space.</p><p>You can also use a distinct shape to emphasize images of content rather than an entire list row. The white shape is applied to the thumbnails to make the items more noticeable.</p><h2>Scaling and Badging</h2><p>Another way to strengthen your hierarchy is to scale your content and put a badge on it. Larger text and images increase the content’s prominence and ensure users won’t overlook it. To do this, you have to increase the list row’s height to fit the larger text and image. Consequently, this will also enhance pattern breaking.</p><p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MzkiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjM5IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32079\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png\" alt=\"\" width=\"639\" height=\"408\" /><noscript><img class=\"aligncenter size-full wp-image-32079\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png\" alt=\"\" width=\"639\" height=\"408\" /></noscript></p><p>A badge to signify special items can help users make selections easier. Place a colored text badge to clarify why a particular content is unique. When they know why it’s special, they’re more inclined to engage with it.</p><hr /><h2>Access the Full Article</h2><p>This is only half the article. The other half shows you design techniques for hierarchy on grid layouts. Become a subscriber to access the full article.</p><p style=\"text-align: center;\"><a class=\"st-theme-button\" href=\"https://uxmovement.substack.com/subscribe?coupon=8f63b414\">Access full article</a></p><div class=\"widget_text awac-wrapper\"><div class=\"widget_text awac widget custom_html-5\"><div class=\"textwidget custom-html-widget\"><hr />
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  249. <a href=\"https://uxmovement.com/author/anthony/\" title=\"Visit Author Page\"><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMzAiIGhlaWdodD0iMTMwIiB2aWV3Qm94PSIwIDAgMTMwIDEzMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" alt='' data-src='https://uxmovement.com/wp-content/litespeed/avatar/55a0950534162d0d85fb1d7f6870bc68.jpg' data-srcset='https://uxmovement.com/wp-content/litespeed/avatar/a05f9aa09833cb1b89908c7916c0bf07.jpg 2x' class='avatar avatar-130 photo' height='130' width='130' /><noscript><img alt='' src='https://uxmovement.com/wp-content/litespeed/avatar/55a0950534162d0d85fb1d7f6870bc68.jpg' srcset='https://uxmovement.com/wp-content/litespeed/avatar/a05f9aa09833cb1b89908c7916c0bf07.jpg 2x' class='avatar avatar-130 photo' height='130' width='130' /></noscript></a></div><div class=\"st-author-info-content st-entry st-clr\"><p>Author and founder of UX Movement. Creating a more humane world for users by teaching others how to practice UX the right way through principled design techniques.</p></div></div><div class=\"st-author-info-recent st-clr\"><h5 class=\"st-heading\">Latest from this author<a href=\"https://uxmovement.com/author/anthony/\" title=\"view all\" class=\"st-more\">view all</a></h5><ul><li><a href=\"https://uxmovement.com/buttons/color-contrast-mistakes-on-buttons/\" title=\"Color Contrast Mistakes on Buttons\">Color Contrast Mistakes on Buttons</a></li><li><a href=\"https://uxmovement.com/sponsors/bugherd-gather-website-feedback-without-the-long-email-chain/\" title=\"BugHerd: Gather Website Feedback Without the Long Email Chain\">BugHerd: Gather Website Feedback Without the Long Email Chain</a></li><li><a href=\"https://uxmovement.com/navigation/a-faster-way-to-view-search-results-with-fewer-clicks/\" title=\"A Faster Way to View Search Results with Fewer Clicks\">A Faster Way to View Search Results with Fewer Clicks</a></li><li><a href=\"https://uxmovement.com/forms/10-usability-mistakes-most-designers-make-on-checkboxes/\" title=\"10 Usability Mistakes Most Designers Make on Checkboxes\">10 Usability Mistakes Most Designers Make on Checkboxes</a></li><li><a href=\"https://uxmovement.com/forms/why-signups-logins-should-open-in-a-right-form-drawer/\" title=\"Why Signups &#038; Logins Should Open in a Right Form Drawer\">Why Signups &#038; Logins Should Open in a Right Form Drawer</a></li></ul></div></section><section class=\"st-related-posts-wrap st-clr\"><h4 class=\"st-heading\">You May Also Like</h4><div class=\"st-related-posts st-clr\"><div class=\"st-related-post st-clr\"><div class=\"st-related-post-thumbnail st-clr\">
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  257. Are you choosing colors for your interface that strain the user’s eyes? If you’re using a bright and&hellip;</div></div></div></div></section><div id=\"comments\" class=\"comments-area st-clr\"><div id=\"respond\" class=\"comment-respond\"><h3 id=\"reply-title\" class=\"comment-reply-title\">Leave a Reply <small><a rel=\"nofollow\" id=\"cancel-comment-reply-link\" href=\"/content/strong-layout-hierarchy-reduces-content-overload/#respond\" style=\"display:none;\">Cancel reply</a></small></h3><form action=\"https://uxmovement.com/wp-comments-post.php\" method=\"post\" id=\"commentform\" class=\"comment-form\"><p class=\"comment-notes\"><span id=\"email-notes\">Your email address will not be published.</span> Required fields are marked <span class=\"required\">*</span></p><p class=\"comment-form-author\"><label for=\"author\">Name <span class=\"required\">*</span></label> <input id=\"author\" name=\"author\" type=\"text\" value=\"\" size=\"30\" maxlength=\"245\" required='required' /></p><p class=\"comment-form-email\"><label for=\"email\">Email <span class=\"required\">*</span></label> <input id=\"email\" name=\"email\" type=\"text\" value=\"\" size=\"30\" maxlength=\"100\" aria-describedby=\"email-notes\" required='required' /></p><p class=\"comment-form-url\"><label for=\"url\">Website</label> <input id=\"url\" name=\"url\" type=\"text\" value=\"\" size=\"30\" maxlength=\"200\" /></p><p class=\"comment-form-cookies-consent\"><input id=\"wp-comment-cookies-consent\" name=\"wp-comment-cookies-consent\" type=\"checkbox\" value=\"yes\" /><label for=\"wp-comment-cookies-consent\">Save my name, email, and website in this browser for the next time I comment.</label></p><p class=\"comment-form-comment\"><label for=\"comment\">Comment</label><script data-noptimize type=\"text/javascript\">document.getElementById(\"comment\").setAttribute( \"id\", \"a52dec09f7eb37ea44289e58fed3ec17\" );document.getElementById(\"h8e2176928\").setAttribute( \"id\", \"comment\" );</script></p><p class=\"form-submit\"><input name=\"submit\" type=\"submit\" id=\"submit\" class=\"submit\" value=\"Post Comment\" /> <input type='hidden' name='comment_post_ID' value='32074' id='comment_post_ID' />
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st-clr" ><div class="st-entry-cat st-post-cat st-clr st-button-typo"><a href="https://uxmovement.com/category/content/" title="Content" class="st-term-80 st-accent-bg">Content</a></div><header class="st-post-header st-clr"><h1 class="st-post-title">Strong Layout Hierarchy Reduces Content Overload</h1><div class="st-meta st-post-meta st-clr"><ul class="st-clr"><li class="st-date"><time class="updated" datetime="2020-11-11" itemprop="datePublished">November 11, 2020</time></li><li class="st-author"><a href="https://uxmovement.com/author/anthony/">anthony</a></li><li class="st-comments"><a href="https://uxmovement.com/content/strong-layout-hierarchy-reduces-content-overload/#respond" class="comments-link" >0 Comments</a></li></ul></div></header><div class="st-post-content st-entry st-clr" itemprop="text"><p>Content overload is a common problem that’s not only caused by a high quantity of content. It’s also caused by the way all that content is displayed. You can’t control how content grows over time, but you can control the way you present it. This is why layout hierarchy is crucial for reducing content overload.</p><p>There is a direct relationship between content overload and information quality (<a href="https://www.researchgate.net/publication/276154707_THE_INFORMATION_OVERLOAD_PHENOMENON_THE_INFLUENCE_OF_BAD_-_AND_IR_RELEVANT_INFORMATION">research study</a>). When content is presented without any unique differences, it’s harder to consume. But when those unique differences are perceivable, the content isn’t as overwhelming.</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NzIiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNTcyIDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" class="aligncenter size-full wp-image-32075" data-src="https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png" alt="" width="572" height="408" /><noscript><img class="aligncenter size-full wp-image-32075" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png" alt="" width="572" height="408" /></noscript></p><p>Designers often overwhelm users when they present their content in a list or grid layout. This happens when they fail to emphasize any unique content. Instead, users have to sift through each one to determine their uniqueness. To make it easy for users to discover what&#8217;s useful, give your layout a strong hierarchy. The following design techniques will help you design a better layout.</p><h2>De-emphasis</h2><p>Non-content elements shouldn’t take prominence over content. The content should be the star. Line dividers, arrow cues, titles, and links are all non-content elements that steal attention. Make sure this doesn’t happen by de-emphasizing their size or color contrast.</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MTYiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjE2IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" class="aligncenter size-full wp-image-32076" data-src="https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png" alt="" width="616" height="408" /><noscript><img class="aligncenter size-full wp-image-32076" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png" alt="" width="616" height="408" /></noscript></p><p>Notice how the title and link are too large, and the arrows and lines are too high contrast. The user’s attention is divided between the content and these non-content elements. As they scan the list, the non-content elements jump into view as they fixate on content. The more content they scan, the harder it’ll be to sustain their visual attention.</p><h2>Pattern Breaking</h2><p>Repeating content the same way in a layout is the norm. But when a piece of content breaks that pattern, it gets more attention. You can emphasize high-priority content by applying a distinct shape to the list row.</p><p>The most important content is displayed on a white, rounded shape that elevates into the foreground. The rest of the content have no shape and recede into the gray background.</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MTciIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjE3IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" class="aligncenter size-full wp-image-32078" data-src="https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png" alt="" width="617" height="408" /><noscript><img class="aligncenter size-full wp-image-32078" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png" alt="" width="617" height="408" /></noscript></p><p>If you want to take it a step further, you can turn the list row into a scrollable carousel. Now it not only looks different, but it functions differently. This is especially useful for displaying an array of content in a compact space.</p><p>You can also use a distinct shape to emphasize images of content rather than an entire list row. The white shape is applied to the thumbnails to make the items more noticeable.</p><h2>Scaling and Badging</h2><p>Another way to strengthen your hierarchy is to scale your content and put a badge on it. Larger text and images increase the content’s prominence and ensure users won’t overlook it. To do this, you have to increase the list row’s height to fit the larger text and image. Consequently, this will also enhance pattern breaking.</p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MzkiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjM5IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" class="aligncenter size-full wp-image-32079" data-src="https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png" alt="" width="639" height="408" /><noscript><img class="aligncenter size-full wp-image-32079" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png" alt="" width="639" height="408" /></noscript></p><p>A badge to signify special items can help users make selections easier. Place a colored text badge to clarify why a particular content is unique. When they know why it’s special, they’re more inclined to engage with it.</p><hr /><h2>Access the Full Article</h2><p>This is only half the article. 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  357. <a href="https://uxmovement.com/author/anthony/" title="Visit Author Page"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMzAiIGhlaWdodD0iMTMwIiB2aWV3Qm94PSIwIDAgMTMwIDEzMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" alt='' data-src='https://uxmovement.com/wp-content/litespeed/avatar/55a0950534162d0d85fb1d7f6870bc68.jpg' data-srcset='https://uxmovement.com/wp-content/litespeed/avatar/a05f9aa09833cb1b89908c7916c0bf07.jpg 2x' class='avatar avatar-130 photo' height='130' width='130' /><noscript><img alt='' src='https://uxmovement.com/wp-content/litespeed/avatar/55a0950534162d0d85fb1d7f6870bc68.jpg' srcset='https://uxmovement.com/wp-content/litespeed/avatar/a05f9aa09833cb1b89908c7916c0bf07.jpg 2x' class='avatar avatar-130 photo' height='130' width='130' /></noscript></a></div><div class="st-author-info-content st-entry st-clr"><p>Author and founder of UX Movement. Creating a more humane world for users by teaching others how to practice UX the right way through principled design techniques.</p></div></div><div class="st-author-info-recent st-clr"><h5 class="st-heading">Latest from this author<a href="https://uxmovement.com/author/anthony/" title="view all" class="st-more">view all</a></h5><ul><li><a href="https://uxmovement.com/buttons/color-contrast-mistakes-on-buttons/" title="Color Contrast Mistakes on Buttons">Color Contrast Mistakes on Buttons</a></li><li><a href="https://uxmovement.com/sponsors/bugherd-gather-website-feedback-without-the-long-email-chain/" title="BugHerd: Gather Website Feedback Without the Long Email Chain">BugHerd: Gather Website Feedback Without the Long Email Chain</a></li><li><a href="https://uxmovement.com/navigation/a-faster-way-to-view-search-results-with-fewer-clicks/" title="A Faster Way to View Search Results with Fewer Clicks">A Faster Way to View Search Results with Fewer Clicks</a></li><li><a href="https://uxmovement.com/forms/10-usability-mistakes-most-designers-make-on-checkboxes/" title="10 Usability Mistakes Most Designers Make on Checkboxes">10 Usability Mistakes Most Designers Make on Checkboxes</a></li><li><a href="https://uxmovement.com/forms/why-signups-logins-should-open-in-a-right-form-drawer/" title="Why Signups &#038; Logins Should Open in a Right Form Drawer">Why Signups &#038; Logins Should Open in a Right Form Drawer</a></li></ul></div></section><section class="st-related-posts-wrap st-clr"><h4 class="st-heading">You May Also Like</h4><div class="st-related-posts st-clr"><div class="st-related-post st-clr"><div class="st-related-post-thumbnail st-clr">
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  501. <header class="st-post-header st-clr">
  502. <h1 class="st-post-title">Strong Layout Hierarchy Reduces Content Overload</h1>
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  505. <li class="st-date"><time class="updated" datetime="2020-11-11" itemprop="datePublished">November 11, 2020</time></li>
  506. <li class="st-author"><a href="https://uxmovement.com/author/anthony/">anthony</a></li>
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  512. <p>Content overload is a common problem that’s not only caused by a high quantity of content. It’s also caused by the way all that content is displayed. You can’t control how content grows over time, but you can control the way you present it. This is why layout hierarchy is crucial for reducing content overload.</p>
  513. <p>There is a direct relationship between content overload and information quality (<a href="https://www.researchgate.net/publication/276154707_THE_INFORMATION_OVERLOAD_PHENOMENON_THE_INFLUENCE_OF_BAD_-_AND_IR_RELEVANT_INFORMATION">research study</a>). When content is presented without any unique differences, it’s harder to consume. But when those unique differences are perceivable, the content isn’t as overwhelming.</p>
  514. <p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NzIiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNTcyIDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" class="aligncenter size-full wp-image-32075" data-src="https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png" alt="" width="572" height="408" /><noscript>
  515. <p><img class="aligncenter size-full wp-image-32075" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png" alt="" width="572" height="408" /></p>
  516. </noscript></p>
  517. <p>Designers often overwhelm users when they present their content in a list or grid layout. This happens when they fail to emphasize any unique content. Instead, users have to sift through each one to determine their uniqueness. To make it easy for users to discover what’s useful, give your layout a strong hierarchy. The following design techniques will help you design a better layout.</p>
  518. <h2>De-emphasis</h2>
  519. <p>Non-content elements shouldn’t take prominence over content. The content should be the star. Line dividers, arrow cues, titles, and links are all non-content elements that steal attention. Make sure this doesn’t happen by de-emphasizing their size or color contrast.</p>
  520. <p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MTYiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjE2IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" class="aligncenter size-full wp-image-32076" data-src="https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png" alt="" width="616" height="408" /><noscript>
  521. <p><img class="aligncenter size-full wp-image-32076" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png" alt="" width="616" height="408" /></p>
  522. </noscript></p>
  523. <p>Notice how the title and link are too large, and the arrows and lines are too high contrast. The user’s attention is divided between the content and these non-content elements. As they scan the list, the non-content elements jump into view as they fixate on content. The more content they scan, the harder it’ll be to sustain their visual attention.</p>
  524. <h2>Pattern Breaking</h2>
  525. <p>Repeating content the same way in a layout is the norm. But when a piece of content breaks that pattern, it gets more attention. You can emphasize high-priority content by applying a distinct shape to the list row.</p>
  526. <p>The most important content is displayed on a white, rounded shape that elevates into the foreground. The rest of the content have no shape and recede into the gray background.</p>
  527. <p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MTciIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjE3IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" class="aligncenter size-full wp-image-32078" data-src="https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png" alt="" width="617" height="408" /><noscript>
  528. <p><img class="aligncenter size-full wp-image-32078" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png" alt="" width="617" height="408" /></p>
  529. </noscript></p>
  530. <p>If you want to take it a step further, you can turn the list row into a scrollable carousel. Now it not only looks different, but it functions differently. This is especially useful for displaying an array of content in a compact space.</p>
  531. <p>You can also use a distinct shape to emphasize images of content rather than an entire list row. The white shape is applied to the thumbnails to make the items more noticeable.</p>
  532. <h2>Scaling and Badging</h2>
  533. <p>Another way to strengthen your hierarchy is to scale your content and put a badge on it. Larger text and images increase the content’s prominence and ensure users won’t overlook it. To do this, you have to increase the list row’s height to fit the larger text and image. Consequently, this will also enhance pattern breaking.</p>
  534. <p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MzkiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjM5IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" class="aligncenter size-full wp-image-32079" data-src="https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png" alt="" width="639" height="408" /><noscript>
  535. <p><img class="aligncenter size-full wp-image-32079" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png" alt="" width="639" height="408" /></p>
  536. </noscript></p>
  537. <p>A badge to signify special items can help users make selections easier. Place a colored text badge to clarify why a particular content is unique. When they know why it’s special, they’re more inclined to engage with it.</p>
  538. <hr />
  539. <h2>Access the Full Article</h2>
  540. <p>This is only half the article. The other half shows you design techniques for hierarchy on grid layouts. Become a subscriber to access the full article.</p>
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  561. <h4 class="st-heading">Article written by anthony</h4>
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  566. <div class="st-author-info-content st-entry st-clr">
  567. <p>Author and founder of UX Movement. Creating a more humane world for users by teaching others how to practice UX the right way through principled design techniques.</p>
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  751. <header class="st-post-header st-clr"><h1 class="st-post-title">Strong Layout Hierarchy Reduces Content Overload</h1>
  752. <div class="st-meta st-post-meta st-clr">
  753. <ul class="st-clr"><li class="st-date"><time class="updated" datetime="2020-11-11" itemprop="datePublished">November 11, 2020</time></li>
  754. <li class="st-author"><a href="https://uxmovement.com/author/anthony/">anthony</a></li>
  755. <li class="st-comments"><a href="https://uxmovement.com/content/strong-layout-hierarchy-reduces-content-overload/#respond" class="comments-link">0 Comments</a></li>
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  758. <p>Content overload is a common problem that&rsquo;s not only caused by a high quantity of content. It&rsquo;s also caused by the way all that content is displayed. You can&rsquo;t control how content grows over time, but you can control the way you present it. This is why layout hierarchy is crucial for reducing content overload.</p>
  759. <p>There is a direct relationship between content overload and information quality (<a href="https://www.researchgate.net/publication/276154707_THE_INFORMATION_OVERLOAD_PHENOMENON_THE_INFLUENCE_OF_BAD_-_AND_IR_RELEVANT_INFORMATION">research study</a>). When content is presented without any unique differences, it&rsquo;s harder to consume. But when those unique differences are perceivable, the content isn&rsquo;t as overwhelming.</p>
  760. <p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NzIiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNTcyIDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" class="aligncenter size-full wp-image-32075" data-src="https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png" alt="" width="572" height="408"></p><noscript>
  761. <p><img class="aligncenter size-full wp-image-32075" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png" alt="" width="572" height="408"></p>
  762. </noscript>
  763. <p>Designers often overwhelm users when they present their content in a list or grid layout. This happens when they fail to emphasize any unique content. Instead, users have to sift through each one to determine their uniqueness. To make it easy for users to discover what&rsquo;s useful, give your layout a strong hierarchy. The following design techniques will help you design a better layout.</p>
  764. <h2>De-emphasis</h2>
  765. <p>Non-content elements shouldn&rsquo;t take prominence over content. The content should be the star. Line dividers, arrow cues, titles, and links are all non-content elements that steal attention. Make sure this doesn&rsquo;t happen by de-emphasizing their size or color contrast.</p>
  766. <p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MTYiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjE2IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" class="aligncenter size-full wp-image-32076" data-src="https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png" alt="" width="616" height="408"></p><noscript>
  767. <p><img class="aligncenter size-full wp-image-32076" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png" alt="" width="616" height="408"></p>
  768. </noscript>
  769. <p>Notice how the title and link are too large, and the arrows and lines are too high contrast. The user&rsquo;s attention is divided between the content and these non-content elements. As they scan the list, the non-content elements jump into view as they fixate on content. The more content they scan, the harder it&rsquo;ll be to sustain their visual attention.</p>
  770. <h2>Pattern Breaking</h2>
  771. <p>Repeating content the same way in a layout is the norm. But when a piece of content breaks that pattern, it gets more attention. You can emphasize high-priority content by applying a distinct shape to the list row.</p>
  772. <p>The most important content is displayed on a white, rounded shape that elevates into the foreground. The rest of the content have no shape and recede into the gray background.</p>
  773. <p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MTciIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjE3IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" class="aligncenter size-full wp-image-32078" data-src="https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png" alt="" width="617" height="408"></p><noscript>
  774. <p><img class="aligncenter size-full wp-image-32078" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png" alt="" width="617" height="408"></p>
  775. </noscript>
  776. <p>If you want to take it a step further, you can turn the list row into a scrollable carousel. Now it not only looks different, but it functions differently. This is especially useful for displaying an array of content in a compact space.</p>
  777. <p>You can also use a distinct shape to emphasize images of content rather than an entire list row. The white shape is applied to the thumbnails to make the items more noticeable.</p>
  778. <h2>Scaling and Badging</h2>
  779. <p>Another way to strengthen your hierarchy is to scale your content and put a badge on it. Larger text and images increase the content&rsquo;s prominence and ensure users won&rsquo;t overlook it. To do this, you have to increase the list row&rsquo;s height to fit the larger text and image. Consequently, this will also enhance pattern breaking.</p>
  780. <p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MzkiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjM5IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" class="aligncenter size-full wp-image-32079" data-src="https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png" alt="" width="639" height="408"></p><noscript>
  781. <p><img class="aligncenter size-full wp-image-32079" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png" alt="" width="639" height="408"></p>
  782. </noscript>
  783. <p>A badge to signify special items can help users make selections easier. Place a colored text badge to clarify why a particular content is unique. When they know why it&rsquo;s special, they&rsquo;re more inclined to engage with it.</p>
  784. <hr><h2>Access the Full Article</h2>
  785. <p>This is only half the article. The other half shows you design techniques for hierarchy on grid layouts. Become a subscriber to access the full article.</p>
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  804. <section class="st-author-info st-clr"><h4 class="st-heading">Article written by anthony</h4>
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  810. <p>Author and founder of UX Movement. Creating a more humane world for users by teaching others how to practice UX the right way through principled design techniques.</p>
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  986. <header class=\"st-post-header st-clr\"><h1 class=\"st-post-title\">Strong Layout Hierarchy Reduces Content Overload</h1>
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  988. <ul class=\"st-clr\"><li class=\"st-date\"><time class=\"updated\" datetime=\"2020-11-11\" itemprop=\"datePublished\">November 11, 2020</time></li>
  989. <li class=\"st-author\"><a href=\"https://uxmovement.com/author/anthony/\">anthony</a></li>
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  993. <p>Content overload is a common problem that’s not only caused by a high quantity of content. It’s also caused by the way all that content is displayed. You can’t control how content grows over time, but you can control the way you present it. This is why layout hierarchy is crucial for reducing content overload.</p>
  994. <p>There is a direct relationship between content overload and information quality (<a href=\"https://www.researchgate.net/publication/276154707_THE_INFORMATION_OVERLOAD_PHENOMENON_THE_INFLUENCE_OF_BAD_-_AND_IR_RELEVANT_INFORMATION\">research study</a>). When content is presented without any unique differences, it’s harder to consume. But when those unique differences are perceivable, the content isn’t as overwhelming.</p>
  995. <p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NzIiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNTcyIDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32075\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png\" alt=\"\" width=\"572\" height=\"408\"/></p><noscript>
  996. <p><img class=\"aligncenter size-full wp-image-32075\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png\" alt=\"\" width=\"572\" height=\"408\"/></p>
  997. </noscript>
  998. <p>Designers often overwhelm users when they present their content in a list or grid layout. This happens when they fail to emphasize any unique content. Instead, users have to sift through each one to determine their uniqueness. To make it easy for users to discover what’s useful, give your layout a strong hierarchy. The following design techniques will help you design a better layout.</p>
  999. <h2>De-emphasis</h2>
  1000. <p>Non-content elements shouldn’t take prominence over content. The content should be the star. Line dividers, arrow cues, titles, and links are all non-content elements that steal attention. Make sure this doesn’t happen by de-emphasizing their size or color contrast.</p>
  1001. <p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MTYiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjE2IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32076\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png\" alt=\"\" width=\"616\" height=\"408\"/></p><noscript>
  1002. <p><img class=\"aligncenter size-full wp-image-32076\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png\" alt=\"\" width=\"616\" height=\"408\"/></p>
  1003. </noscript>
  1004. <p>Notice how the title and link are too large, and the arrows and lines are too high contrast. The user’s attention is divided between the content and these non-content elements. As they scan the list, the non-content elements jump into view as they fixate on content. The more content they scan, the harder it’ll be to sustain their visual attention.</p>
  1005. <h2>Pattern Breaking</h2>
  1006. <p>Repeating content the same way in a layout is the norm. But when a piece of content breaks that pattern, it gets more attention. You can emphasize high-priority content by applying a distinct shape to the list row.</p>
  1007. <p>The most important content is displayed on a white, rounded shape that elevates into the foreground. The rest of the content have no shape and recede into the gray background.</p>
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  1009. <p><img class=\"aligncenter size-full wp-image-32078\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png\" alt=\"\" width=\"617\" height=\"408\"/></p>
  1010. </noscript>
  1011. <p>If you want to take it a step further, you can turn the list row into a scrollable carousel. Now it not only looks different, but it functions differently. This is especially useful for displaying an array of content in a compact space.</p>
  1012. <p>You can also use a distinct shape to emphasize images of content rather than an entire list row. The white shape is applied to the thumbnails to make the items more noticeable.</p>
  1013. <h2>Scaling and Badging</h2>
  1014. <p>Another way to strengthen your hierarchy is to scale your content and put a badge on it. Larger text and images increase the content’s prominence and ensure users won’t overlook it. To do this, you have to increase the list row’s height to fit the larger text and image. Consequently, this will also enhance pattern breaking.</p>
  1015. <p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MzkiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjM5IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32079\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png\" alt=\"\" width=\"639\" height=\"408\"/></p><noscript>
  1016. <p><img class=\"aligncenter size-full wp-image-32079\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png\" alt=\"\" width=\"639\" height=\"408\"/></p>
  1017. </noscript>
  1018. <p>A badge to signify special items can help users make selections easier. Place a colored text badge to clarify why a particular content is unique. When they know why it’s special, they’re more inclined to engage with it.</p>
  1019. <hr/><h2>Access the Full Article</h2>
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  1045. <p>Author and founder of UX Movement. Creating a more humane world for users by teaching others how to practice UX the right way through principled design techniques.</p>
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  1270. <p>Content overload is a common problem that’s not only caused by a high quantity of content. It’s also caused by the way all that content is displayed. You can’t control how content grows over time, but you can control the way you present it. This is why layout hierarchy is crucial for reducing content overload.</p>
  1271. <p>There is a direct relationship between content overload and information quality (<a href=\"https://www.researchgate.net/publication/276154707_THE_INFORMATION_OVERLOAD_PHENOMENON_THE_INFLUENCE_OF_BAD_-_AND_IR_RELEVANT_INFORMATION\">research study</a>). When content is presented without any unique differences, it’s harder to consume. But when those unique differences are perceivable, the content isn’t as overwhelming.</p>
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  1275. <p>Designers often overwhelm users when they present their content in a list or grid layout. This happens when they fail to emphasize any unique content. Instead, users have to sift through each one to determine their uniqueness. To make it easy for users to discover what’s useful, give your layout a strong hierarchy. The following design techniques will help you design a better layout.</p>
  1276. <h2>De-emphasis</h2>
  1277. <p>Non-content elements shouldn’t take prominence over content. The content should be the star. Line dividers, arrow cues, titles, and links are all non-content elements that steal attention. Make sure this doesn’t happen by de-emphasizing their size or color contrast.</p>
  1278. <p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MTYiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjE2IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32076\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png\" alt=\"\" width=\"616\" height=\"408\"/></p><noscript>
  1279. <p><img class=\"aligncenter size-full wp-image-32076\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png\" alt=\"\" width=\"616\" height=\"408\"/></p>
  1280. </noscript>
  1281. <p>Notice how the title and link are too large, and the arrows and lines are too high contrast. The user’s attention is divided between the content and these non-content elements. As they scan the list, the non-content elements jump into view as they fixate on content. The more content they scan, the harder it’ll be to sustain their visual attention.</p>
  1282. <h2>Pattern Breaking</h2>
  1283. <p>Repeating content the same way in a layout is the norm. But when a piece of content breaks that pattern, it gets more attention. You can emphasize high-priority content by applying a distinct shape to the list row.</p>
  1284. <p>The most important content is displayed on a white, rounded shape that elevates into the foreground. The rest of the content have no shape and recede into the gray background.</p>
  1285. <p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MTciIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjE3IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32078\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png\" alt=\"\" width=\"617\" height=\"408\"/></p><noscript>
  1286. <p><img class=\"aligncenter size-full wp-image-32078\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png\" alt=\"\" width=\"617\" height=\"408\"/></p>
  1287. </noscript>
  1288. <p>If you want to take it a step further, you can turn the list row into a scrollable carousel. Now it not only looks different, but it functions differently. This is especially useful for displaying an array of content in a compact space.</p>
  1289. <p>You can also use a distinct shape to emphasize images of content rather than an entire list row. The white shape is applied to the thumbnails to make the items more noticeable.</p>
  1290. <h2>Scaling and Badging</h2>
  1291. <p>Another way to strengthen your hierarchy is to scale your content and put a badge on it. Larger text and images increase the content’s prominence and ensure users won’t overlook it. To do this, you have to increase the list row’s height to fit the larger text and image. Consequently, this will also enhance pattern breaking.</p>
  1292. <p><img data-lazyloaded=\"1\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MzkiIGhlaWdodD0iNDA4IiB2aWV3Qm94PSIwIDAgNjM5IDQwOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==\" class=\"aligncenter size-full wp-image-32079\" data-src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png\" alt=\"\" width=\"639\" height=\"408\"/></p><noscript>
  1293. <p><img class=\"aligncenter size-full wp-image-32079\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png\" alt=\"\" width=\"639\" height=\"408\"/></p>
  1294. </noscript>
  1295. <p>A badge to signify special items can help users make selections easier. Place a colored text badge to clarify why a particular content is unique. When they know why it’s special, they’re more inclined to engage with it.</p>
  1296. <hr/><h2>Access the Full Article</h2>
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  1322. <p>Author and founder of UX Movement. Creating a more humane world for users by teaching others how to practice UX the right way through principled design techniques.</p>
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  1426.  
  1427. [2020-11-13 00:24:23] selfoss.INFO: Stripping {length} attributes (strip_attr) {"length":0}
  1428.  
  1429. [2020-11-13 00:24:23] selfoss.INFO: Using Readability
  1430.  
  1431. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using note) /html/body/div[1]/footer by "footer" with readability -6
  1432.  
  1433. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[3]/ul/li[4] by "st-comment " with readability 0
  1434.  
  1435. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[3]/ul/li[1] by "st-twitter " with readability 0
  1436.  
  1437. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[2]/form by "st-site-searchform " with readability 0
  1438.  
  1439. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[2] by "st-search-overlay st-clr " with readability 0
  1440.  
  1441. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/section[2]/div/div[2]/div[2]/ul/li[2]/a by "comments-link " with readability 0
  1442.  
  1443. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/section[2]/div/div[2]/div[2]/ul/li[2] by "st-comments " with readability 0
  1444.  
  1445. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/section[2]/div/div[2]/div[2]/ul/li by "st-date " with readability 0
  1446.  
  1447. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/section[2]/div/div[2]/div[2]/ul by "st-related-post-meta st-meta st-clr " with readability 0
  1448.  
  1449. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/section[2]/div/div[1]/div[2]/ul/li[2]/a by "comments-link " with readability 0
  1450.  
  1451. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/section[2]/div/div[1]/div[2]/ul/li[2] by "st-comments " with readability 0
  1452.  
  1453. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/section[2]/div/div[1]/div[2]/ul/li by "st-date " with readability 0
  1454.  
  1455. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/section[2]/div/div[1]/div[2]/ul by "st-related-post-meta st-meta st-clr " with readability 0
  1456.  
  1457. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/section[2]/h4 by "st-heading " with readability 0
  1458.  
  1459. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/section[1]/div[2]/h5 by "st-heading " with readability 0
  1460.  
  1461. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/section[1]/div[2] by "st-author-info-recent st-clr " with readability 0
  1462.  
  1463. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/section[1]/div/div[1] by "st-author-info-avatar " with readability 0
  1464.  
  1465. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/section[1]/div by "st-author-info-inner st-clr " with readability -23
  1466.  
  1467. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/section[1]/h4 by "st-heading " with readability 0
  1468.  
  1469. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/section[1] by "st-author-info st-clr " with readability 0
  1470.  
  1471. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/div/div[3]/div by "textwidget custom-html-widget " with readability 0
  1472.  
  1473. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/div/div[3]/h4 by "widget-title " with readability 0
  1474.  
  1475. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/div/div[3] by "widget_text awac-wrapper widget_text awac widget custom_html-6 " with readability 0
  1476.  
  1477. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/div/div[2] by "awac-wrapper awac widget media_image-5 " with readability 0
  1478.  
  1479. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/div/div/h4 by "widget-title " with readability 0
  1480.  
  1481. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[3]/main/div/article/div/div by "awac-wrapper awac widget media_image-6 " with readability 0
  1482.  
  1483. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[2] by "st-site-header-wrap st-clr " with readability 0
  1484.  
  1485. [2020-11-13 00:24:23] php-readability.DEBUG: Removing unlikely candidate (using conf) /html/body/div[1]/div[1]/div by "st-topbar-right st-clr st-topbar-social st-clr " with readability 0
  1486.  
  1487. [2020-11-13 00:24:23] php-readability.DEBUG: Candidate: /html/body/div[1]/div[2]/main/div/article/section/div/div[2]/div[2] (st-related-post-content st-clr:) with score 9
  1488.  
  1489. [2020-11-13 00:24:23] php-readability.DEBUG: Candidate: /html/body/div[1]/div[2]/main/div/article/div (st-post-content st-entry st-clr:) with score 107
  1490.  
  1491. [2020-11-13 00:24:23] php-readability.DEBUG: Top candidate: /html/body/div[1]/div[2]/main/div/article/div
  1492.  
  1493. [2020-11-13 00:24:23] php-readability.DEBUG: Looking at sibling node: /html/body/div[1]/div[2]/main/div/article/p[1]
  1494.  
  1495. [2020-11-13 00:24:23] php-readability.DEBUG: Looking at sibling node: /html/body/div[1]/div[2]/main/div/article/p[2]
  1496.  
  1497. [2020-11-13 00:24:23] php-readability.DEBUG: Looking at sibling node: /html/body/div[1]/div[2]/main/div/article/div with score 107
  1498.  
  1499. [2020-11-13 00:24:23] php-readability.DEBUG: Appending node: /html/body/div[1]/div[2]/main/div/article/div
  1500.  
  1501. [2020-11-13 00:24:23] php-readability.DEBUG: Looking at sibling node: /html/body/div[1]/div[2]/main/div/article/p[3]
  1502.  
  1503. [2020-11-13 00:24:23] php-readability.DEBUG: Looking at sibling node: /html/body/div[1]/div[2]/main/div/article/section
  1504.  
  1505. [2020-11-13 00:24:23] php-readability.DEBUG: Looking at sibling node: /html/body/div[1]/div[2]/main/div/article/p[4]
  1506.  
  1507. [2020-11-13 00:24:23] php-readability.DEBUG: Looking at sibling node: /html/body/div[1]/div[2]/main/div/article/p[5]
  1508.  
  1509. [2020-11-13 00:24:23] php-readability.DEBUG: Looking at sibling node: /html/body/div[1]/div[2]/main/div/article/p[6]
  1510.  
  1511. [2020-11-13 00:24:23] php-readability.DEBUG: Light clean enabled.
  1512.  
  1513. [2020-11-13 00:24:23] php-readability.DEBUG: Start conditional cleaning of /div/div (class=st-post-content st-entry st-clr; id=) with score 107
  1514.  
  1515. [2020-11-13 00:24:23] selfoss.INFO: Detected date: {date} {"date":"2020-11-11T17:11:26Z"}
  1516.  
  1517. [2020-11-13 00:24:23] selfoss.INFO: Detecting body
  1518.  
  1519. array(1) {
  1520. ["lazy_load_attributes"]=>
  1521. array(5) {
  1522. [0]=>
  1523. string(8) "data-src"
  1524. [1]=>
  1525. string(13) "data-lazy-src"
  1526. [2]=>
  1527. string(13) "data-original"
  1528. [3]=>
  1529. string(12) "data-sources"
  1530. [4]=>
  1531. string(15) "data-hi-res-src"
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  1533. }
  1534. array(1) {
  1535. ["hasAttribute"]=>
  1536. bool(true)
  1537. }
  1538. array(1) {
  1539. ["nextSibling"]=>
  1540. string(4) "null"
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  1542. array(1) {
  1543. ["hasAttribute"]=>
  1544. bool(false)
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  1547. ["hasAttribute"]=>
  1548. bool(true)
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  1550. array(1) {
  1551. ["nextSibling"]=>
  1552. string(4) "null"
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  1555. ["hasAttribute"]=>
  1556. bool(false)
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  1558. array(1) {
  1559. ["hasAttribute"]=>
  1560. bool(true)
  1561. }
  1562. array(1) {
  1563. ["nextSibling"]=>
  1564. string(4) "null"
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  1566. array(1) {
  1567. ["hasAttribute"]=>
  1568. bool(false)
  1569. }
  1570. array(1) {
  1571. ["hasAttribute"]=>
  1572. bool(true)
  1573. }
  1574. array(1) {
  1575. ["nextSibling"]=>
  1576. string(4) "null"
  1577. }
  1578. array(1) {
  1579. ["hasAttribute"]=>
  1580. bool(false)
  1581. }
  1582. [2020-11-13 00:24:23] selfoss.INFO: Success ? {is_success} {"is_success":true}
  1583.  
  1584. [2020-11-13 00:24:23] selfoss.DEBUG: Body after cleanupHtml, before cleanupXss {"html":"<p>Content overload is a common problem that’s not only caused by a high quantity of content. It’s also caused by the way all that content is displayed. You can’t control how content grows over time, but you can control the way you present it. This is why layout hierarchy is crucial for reducing content overload.</p><p>There is a direct relationship between content overload and information quality (<a href=\"https://www.researchgate.net/publication/276154707_THE_INFORMATION_OVERLOAD_PHENOMENON_THE_INFLUENCE_OF_BAD_-_AND_IR_RELEVANT_INFORMATION\">research study</a>). When content is presented without any unique differences, it’s harder to consume. But when those unique differences are perceivable, the content isn’t as overwhelming.</p><p><img data-lazyloaded=\"1\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png\" class=\"aligncenter size-full wp-image-32075\" alt=\"\" width=\"572\" height=\"408\"/></p><noscript>
  1585. <p><img class=\"aligncenter size-full wp-image-32075\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png\" alt=\"\" width=\"572\" height=\"408\"/></p>
  1586. </noscript><p>Designers often overwhelm users when they present their content in a list or grid layout. This happens when they fail to emphasize any unique content. Instead, users have to sift through each one to determine their uniqueness. To make it easy for users to discover what’s useful, give your layout a strong hierarchy. The following design techniques will help you design a better layout.</p><h2>De-emphasis</h2><p>Non-content elements shouldn’t take prominence over content. The content should be the star. Line dividers, arrow cues, titles, and links are all non-content elements that steal attention. Make sure this doesn’t happen by de-emphasizing their size or color contrast.</p><p><img data-lazyloaded=\"1\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png\" class=\"aligncenter size-full wp-image-32076\" alt=\"\" width=\"616\" height=\"408\"/></p><noscript>
  1587. <p><img class=\"aligncenter size-full wp-image-32076\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png\" alt=\"\" width=\"616\" height=\"408\"/></p>
  1588. </noscript><p>Notice how the title and link are too large, and the arrows and lines are too high contrast. The user’s attention is divided between the content and these non-content elements. As they scan the list, the non-content elements jump into view as they fixate on content. The more content they scan, the harder it’ll be to sustain their visual attention.</p><h2>Pattern Breaking</h2><p>Repeating content the same way in a layout is the norm. But when a piece of content breaks that pattern, it gets more attention. You can emphasize high-priority content by applying a distinct shape to the list row.</p><p>The most important content is displayed on a white, rounded shape that elevates into the foreground. The rest of the content have no shape and recede into the gray background.</p><p><img data-lazyloaded=\"1\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png\" class=\"aligncenter size-full wp-image-32078\" alt=\"\" width=\"617\" height=\"408\"/></p><noscript>
  1589. <p><img class=\"aligncenter size-full wp-image-32078\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png\" alt=\"\" width=\"617\" height=\"408\"/></p>
  1590. </noscript><p>If you want to take it a step further, you can turn the list row into a scrollable carousel. Now it not only looks different, but it functions differently. This is especially useful for displaying an array of content in a compact space.</p><p>You can also use a distinct shape to emphasize images of content rather than an entire list row. The white shape is applied to the thumbnails to make the items more noticeable.</p><h2>Scaling and Badging</h2><p>Another way to strengthen your hierarchy is to scale your content and put a badge on it. Larger text and images increase the content’s prominence and ensure users won’t overlook it. To do this, you have to increase the list row’s height to fit the larger text and image. Consequently, this will also enhance pattern breaking.</p><p><img data-lazyloaded=\"1\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png\" class=\"aligncenter size-full wp-image-32079\" alt=\"\" width=\"639\" height=\"408\"/></p><noscript>
  1591. <p><img class=\"aligncenter size-full wp-image-32079\" src=\"https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png\" alt=\"\" width=\"639\" height=\"408\"/></p>
  1592. </noscript><p>A badge to signify special items can help users make selections easier. Place a colored text badge to clarify why a particular content is unique. When they know why it’s special, they’re more inclined to engage with it.</p><hr/><h2>Access the Full Article</h2><p>This is only half the article. The other half shows you design techniques for hierarchy on grid layouts. Become a subscriber to access the full article.</p><p class=\"c1\"><a class=\"st-theme-button\" href=\"https://uxmovement.substack.com/subscribe?coupon=8f63b414\">Access full article</a></p>"}
  1593.  
  1594. [2020-11-13 00:24:23] selfoss.INFO: Filtering HTML to remove XSS
  1595.  
  1596. [2020-11-13 00:24:23] selfoss.INFO: Returning data (most interesting ones): {data} {"data":{"html":"(only length for debug): 5120","status":200,"title":"Strong Layout Hierarchy Reduces Content Overload","language":"en-US","date":"2020-11-11T17:11:26Z","authors":[],"url":"https://uxmovement.com/content/strong-layout-hierarchy-reduces-content-overload/","image":"https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png","native_ad":false,"headers":{"connection":"Keep-Alive","x-powered-by":"PHP/7.4.12","content-type":"text/html; charset=utf-8","link":"<https://uxmovement.com/wp-json/>; rel=\"https://api.w.org/\", <https://uxmovement.com/?p=32074>; rel=shortlink, </wp-content/litespeed/cssjs/d5d6a.css?ac39a>; rel=preload; as=style,</wp-content/litespeed/cssjs/086b0.css?78d37>; rel=preload; as=style,</wp-content/litespeed/cssjs/9bc45.css?22742>; rel=preload; as=style,</wp-content/litespeed/cssjs/b9f5b.css?bcf68>; rel=preload; as=style,</wp-content/litespeed/cssjs/558f7.css?c8ab7>; rel=preload; as=style,</wp-content/litespeed/cssjs/45fc8.js?44ebe>; rel=preload; as=script,</wp-content/litespeed/cssjs/1371a.js?25158>; rel=preload; as=script,</wp-content/litespeed/cssjs/16ae7.js?155b3>; rel=preload; as=script,</wp-content/litespeed/cssjs/ae1e7.js?137e1>; rel=preload; as=script,</wp-content/litespeed/cssjs/b8ebb.js?f94ce>; rel=preload; as=script,</wp-content/plugins/litespeed-cache/assets/js/webfontloader.min.js>; rel=preload; as=script","vary":"Accept-Encoding,User-Agent","etag":"\"40080-1605196695;;;\"","x-litespeed-cache":"hit","transfer-encoding":"chunked","date":"Thu, 12 Nov 2020 23:24:23 GMT","server":"LiteSpeed","content-security-policy":"upgrade-insecure-requests","strict-transport-security":"max-age=31536000","alt-svc":"quic=\":443\"; ma=2592000; v=\"43,46\", h3-Q043=\":443\"; ma=2592000, h3-Q046=\":443\"; ma=2592000, h3-Q050=\":443\"; ma=2592000, h3-25=\":443\"; ma=2592000, h3-27=\":443\"; ma=2592000"}}}
  1597.  
  1598. <p>Content overload is a common problem that’s not only caused by a high quantity of content. It’s also caused by the way all that content is displayed. You can’t control how content grows over time, but you can control the way you present it. This is why layout hierarchy is crucial for reducing content overload.</p><p>There is a direct relationship between content overload and information quality (<a href="https://www.researchgate.net/publication/276154707_THE_INFORMATION_OVERLOAD_PHENOMENON_THE_INFLUENCE_OF_BAD_-_AND_IR_RELEVANT_INFORMATION">research study</a>). When content is presented without any unique differences, it’s harder to consume. But when those unique differences are perceivable, the content isn’t as overwhelming.</p><p><img data-lazyloaded="1" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png" class="aligncenter size-full wp-image-32075" alt="" width="572" height="408" /></p><noscript>
  1599. <p><img class="aligncenter size-full wp-image-32075" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-beforeafter.png" alt="" width="572" height="408" /></p>
  1600. </noscript><p>Designers often overwhelm users when they present their content in a list or grid layout. This happens when they fail to emphasize any unique content. Instead, users have to sift through each one to determine their uniqueness. To make it easy for users to discover what’s useful, give your layout a strong hierarchy. The following design techniques will help you design a better layout.</p><h2>De-emphasis</h2><p>Non-content elements shouldn’t take prominence over content. The content should be the star. Line dividers, arrow cues, titles, and links are all non-content elements that steal attention. Make sure this doesn’t happen by de-emphasizing their size or color contrast.</p><p><img data-lazyloaded="1" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png" class="aligncenter size-full wp-image-32076" alt="" width="616" height="408" /></p><noscript>
  1601. <p><img class="aligncenter size-full wp-image-32076" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-deemphasis.png" alt="" width="616" height="408" /></p>
  1602. </noscript><p>Notice how the title and link are too large, and the arrows and lines are too high contrast. The user’s attention is divided between the content and these non-content elements. As they scan the list, the non-content elements jump into view as they fixate on content. The more content they scan, the harder it’ll be to sustain their visual attention.</p><h2>Pattern Breaking</h2><p>Repeating content the same way in a layout is the norm. But when a piece of content breaks that pattern, it gets more attention. You can emphasize high-priority content by applying a distinct shape to the list row.</p><p>The most important content is displayed on a white, rounded shape that elevates into the foreground. The rest of the content have no shape and recede into the gray background.</p><p><img data-lazyloaded="1" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png" class="aligncenter size-full wp-image-32078" alt="" width="617" height="408" /></p><noscript>
  1603. <p><img class="aligncenter size-full wp-image-32078" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-patternbreaking.png" alt="" width="617" height="408" /></p>
  1604. </noscript><p>If you want to take it a step further, you can turn the list row into a scrollable carousel. Now it not only looks different, but it functions differently. This is especially useful for displaying an array of content in a compact space.</p><p>You can also use a distinct shape to emphasize images of content rather than an entire list row. The white shape is applied to the thumbnails to make the items more noticeable.</p><h2>Scaling and Badging</h2><p>Another way to strengthen your hierarchy is to scale your content and put a badge on it. Larger text and images increase the content’s prominence and ensure users won’t overlook it. To do this, you have to increase the list row’s height to fit the larger text and image. Consequently, this will also enhance pattern breaking.</p><p><img data-lazyloaded="1" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png" class="aligncenter size-full wp-image-32079" alt="" width="639" height="408" /></p><noscript>
  1605. <p><img class="aligncenter size-full wp-image-32079" src="https://uxmovement.com/wp-content/uploads/2020/11/layout-scalebadge.png" alt="" width="639" height="408" /></p>
  1606. </noscript><p>A badge to signify special items can help users make selections easier. Place a colored text badge to clarify why a particular content is unique. When they know why it’s special, they’re more inclined to engage with it.</p><hr /><h2>Access the Full Article</h2><p>This is only half the article. The other half shows you design techniques for hierarchy on grid layouts. Become a subscriber to access the full article.</p><p class="c1"><a class="st-theme-button" href="https://uxmovement.substack.com/subscribe?coupon=8f63b414">Access full article</a></p>
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