<div id="ITEM-9" data-widget-id="9" data-widget-type="CounterWidget" data-counter="6" data-icon="fa fa-bell" data-filterid="2" data-hidewhenzero="1" data-countervalue="[counter]" class="cust-masonry-item col-xs-6 col-sm-4 col-md-3 col-lg-3 cust-masonry-item-height-1 ng-scope" style="position: absolute; left: 74.9035%; top: 0px;"><div class="cust-masonry-item-content"><div class="cust-dashboard-counter"><span class="cust-dashboard-counter-icon"><span class="fa fa-bell"></span></span><span class="cust-dashboard-counter-title cust-readable-text">API</span><span class="cust-dashboard-counter-count"><span class="cust-dashboard-counter-number">[counter]</span><span class="cust-dashboard-counter-subscript cust-readable-text">&nbsp;Log messages to read</span></span></div></div></div>

var newHTML = element[0].outerHTML.toString().replace("/([counter])/g", "replaced");