$(document).ready(function() {
var soapMessage =
  "<?xml version='1.0' encoding='UTF-8' standalone='no'?>" +
  "<soapenv:Envelope xmlns:soapenv='http://schemas.xmlsoap.org/soap/envelope/' xmlns:ser='http://service.execbo.ws.framework.totvs.com'>" +
      "<soapenv:Header/>" +
      "<soapenv:Body>" +
      "<ser:userLogin>" +
      "<arg0>user</arg0>" +
      "</ser:userLogin>" +
      "</soapenv:Body>" +
  "</soapenv:Envelope>";

  var wsUrl = "http://IP:PORTA/wsexecbo/WebServiceExecBO?wsdl/userLogin";
  $.ajax({
      type: "POST",
      dataType: "xml",
      url: wsUrl,
      data: soapMessage,
      success: function(data) {
          console.log(data);
      },
      error: function(error) {
          console.log(error);
      }
  });
});