//* Hook welcome message widget area before content
add_action( 'genesis_before_loop', 'beautiful_welcome_message' );
function beautiful_welcome_message() {

    if ( ! is_front_page() || get_query_var( 'paged' ) >= 2 )
        return;

    genesis_widget_area( 'welcome-message', array(
        'before' => '<div class="welcome-message" class="widget-area">',
        'after'  => '</div>',
    ) );

    echo '<h4>From Our Blog</h4>';

}