Kaspersky Free 19 Marketing Statement

STATEMENT REGARDING DATA PROCESSING FOR MARKETING PURPOSES (“MARKETING STATEMENT”)

All terms used in this Statement have the same meaning defined in the End User License Agreement (EULA) under the
clause ''Definitions''.

Please carefully read the terms of this Marketing Statement, as well as all documents referred to in this Marketing
Statement, before accepting it. If the Software is used within a legal entity or on a Computer used by several
individuals, You must ensure that they have understood and accepted the conditions of this Marketing Statement
before data processing begins.

Data Protection and Processing
The Rightholder handles the data it receives from the End User under this Marketing Statement in accordance with the
Rightholder’s Privacy Policy published at: www.kaspersky.com/Products-and-Services-Privacy-Policy.

Purposes of Data Processing
The Rightholder processes data for marketing purposes in accordance with this Marketing Statement in order:
- To improve the quality, appearance, and performance of the Rightholder’s Software, products, services, and
infrastructure by analyzing users’ interactions, experience, and satisfaction;
- To offer You security solutions that best match Your needs;
- To provide You with the relevant content and advertisements;
- To categorize users into groups based on certain criteria to provide these groups with relevant information about
maintaining security levels, marketing offers, and promotional materials.

Processed Data
Certain data processed under this Marketing Statement may be considered personal data according to laws of some
countries. With Your consent, the following data will be sent to the Rightholder automatically and on a regular basis
under this Marketing Statement:

– Information about the application: full version and ID of the full version of the application, type and type ID of the
application, ID of the seller of the license key, hotfix of the application, localization ID of the application, flag indicating
whether the user participates in Kaspersky Security Network, ID of the application, ID of the build, ID of the license
agreement, version of the license agreement, flag indicating whether the license agreement was accepted, time of the
change of the license agreement acceptance status.

– Information about the computer: unique ID of the computer, type of the device, amount of random access memory
and its model, manufacturer of the motherboard and its model, manufacturer and the name of BIOS, model and
number of cores of the processor; type, manufacturer and model of the housing, presence of a battery, manufacturer
and model of the computer; manufacturer, model and number of the hard disk drives and video adapter, manufacturer
and technical characteristics of the network adaptor, manufacturer and name of the monitor; model of the USB
compatible devices, their manufacturers and names; devices that support UPnP and their vendors, names and models,
date of the last connection; free/used memory, free disk space; information about installed applications, their names,
patches, installation dates, installation paths, manufacturers and configurations; regional settings (code page, time
zone, language, default keyboard layouts); configuration of the UAC (mode), firewall (type of network and flag
indicating whether the network is enabled), Windows Update (date of the last update), parental controls of the OS.

– Information about installation of the application: installation ID, installation date, installation error category or flag
indicating whether the installation was successful, error code, installation type, duration of installation including the
duration of uninstallation of incompatible software, flag indicating whether the installation was modified, date and
time of the detection of incompatible software, type of such detection, user’s decision, flag indicating whether
interactive mode is turned on, ID of the notification type, serialized notification structure, unique ID of the window, ID
of the control of the window; flag indicating whether a feature is enabled; name and type of the alert, severity of the
alert, user’s action related to the alert, serialized alert structure, name of the changed parameter, old and new values of
the parameter, flag indicating whether the application is a default antivirus at the time of sending the statistics and at
the time of the previous launch of the application, status of the application in Windows Security Center, number of
calls of the MakeDefault command by the application, decisions made by the application, IDs of the application
settings (old and new values, durations of GUI initialization, creating the tray icon, opening the window from the tray).

– Information about the license: license type, license, license term, number of days before license expiration, license
ticket sequence ID, license status, license ID.

– Information about the operating system: type of the OS, full version of the OS, version of the OS Service Pack, edition
of the OS, product type of the OS, architecture (bit version) of the OS.

– Information ab/ ut the user’s activity: statistical characteristics of the title of the active window (language, word
distribution in the title); counts and durations of the activation of the active window, counts and durations of website
visits); time of the interaction event with the application GUI, path of the GUI element with which the user interacted,
user’s action (ID of the GUI element related to the user’s action and ID of the user’s action), numbers and durations of
the interaction events, number of application launches and durations of application runs, duration of statistics
accumulation; ID of the trigger (weak setting) and action performed by the user for the weak setting, ID of the weak
setting, access type of the user that performed the action related to the weak setting, type of the scan task that
detected the weak setting, result of the scan task, type of user notification, user’s actions, type of user’s action,
foreground application at the time when the user action is detected, name of the executable file, application
description, foreground application at the time when notification delaying decision is made.

– Information about detected applications: name of the detected application, status of the detected application, date
and time of installation of the detected application, date and time of the last use of the detected application, path of
the detected application, source of the installation date of the detected application, type of the detected application.

– Other information: flag indicating whether the Device Guard functionality is enabled, name of the partner, type of the
event, category of the error, ID of the TFU campaign, hash sum (CRC64) of the user account, name of the process, full
path of the file of the process, description of the application related to the process (name, description, vendors,
version); type of the website (URL that was entered by the user, URL of the search query, URL directed from the search
query, domain name, name and status of the antivirus that is registered in Windows Security Center, flag indicating
whether such antivirus is a default antivirus, event that caused sending of the statistics, type of the scan, information
about the application for which updates are installed (application name, application vendor, application version before
the update, ID of the localization, version of the databases, type of the installation, flag indicating the change of
reconnection mode), VPN mode (free/paid), action with a website, domain name, country of the outgoing traffic,
launch mode, ID of the adaptive scenario, flag indicating the change of the country, flag indicating change of the
version, ID of the type of the transmitted data, unique ID of the user on My Kaspersky (if the application is connected
to My Kaspersky), unique IDs of the content read by the user, time of adding the statistic to the database, timestamp
of creating the INI files related to uninstalling incompatible software, user’s action in the window with VPN settings,
event that caused the launch of VPN (website URL), ID of such event, unique IDs of the content read by the user, ID of
the button in the marketing campaign, button actions in the marketing campaign, area where the event occurred.

Your Choice to Participate
It is entirely Your choice to automatically send data to the Rightholder on a regular basis under this Marketing
Statement. You can withdraw Your consent at any time in the settings of the Software as described in the User Manual.

© 2018 AO Kaspersky Lab. All Rights Reserved.