How many proxies should I use? So I am promoting my YouTube

How many proxies should I use?
So I am promoting my YouTube Channel and that is pretty much the only thing I am promoting.
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How many proxies should I use if I only have 1-2 accounts per website?

I am also promoting related videos and not doing work for different clients.

When searchers arrive on your landing page, are they happy they came or do they turn right around and leave?

If this component is too low, make sure that the landing page is closely related to what the user searched for and delivers on the promise in the ad.

Usually deep linking (i.e., linking to a specific landing page) is better than taking someone to the homepage.

Make it easy to use the landing page on both mobile and desktop devices. Make the page load fast and consider using an accelerated mobile page (AMP).

Offer unique and valuable content and treat the user’s data with respect.

Conclusion

Along with the bid, Quality Score is a major part of how Google decides which ads to show and how to rank them.

A good Quality Score can be just as beneficial as a high bid. In fact, ads with lower bids can beat those of higher paying competitors by having better relevance.

This makes PPC very appealing because it’s not just the biggest advertiser who always wins.

Monitor your Quality Score and tackle optimizations when a low Quality Score is holding you back from achieving your targets.

However, don’t get so bogged down with Quality Score that you lose track of the ultimate goal, which is to run an efficient business that makes a meaningful connection with new prospects through search marketing so that the people who work at the company make a good living, and users get their problems solved.

What to Do When Amazon Sales Cannibalize Your Ecommerce Sales
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Everything went better than planned.

Your items are selling on Amazon faster than you ever imagined.

And it is a complete nightmare.

Everywhere you turn there is:

Price erosion on your products.
Lower margins for your company.
Distribution headaches.
“Our sales on Amazon increased faster than we could ever have imagined. However, after all the dust settled, we found that as our sales on Amazon decreased our sales on our website, where we make the best margins, slowed down…”

This is something that I regularly hear from young brands wanting to highlight their products on Amazon.

How Can Great Sales on Amazon Be a Problem?

Now if you are reading this while struggling to get your product to move as anticipated, you might wonder how having too much success too fast could be a bad thing.

Amazon is a complicated marketplace. Because there are multiple ways that people source and sell on Amazon, it can be hard to anticipate some of the problems of quick success if you are newer to the platform.

When you have rapid growth, it can cause changes in all of your other distribution channels. Most importantly your independent ecommerce site.

The success you have on Amazon can easily cannibalize sales from your ecommerce site, which in general, has higher margins for the manufacturer.

Amazon has built up an incredible amount of consumer trust.

When you combine that with the massive adoption rate of Amazon Prime and the low friction check out process they have implemented, you create a shopping experience that is so preferred by the consumer that many customers simply won’t buy if the product isn’t on Amazon.

When you consider that over 50 percent of American households will have a Prime membership in 2020 alone, it becomes clear that it can be an expensive proposition to ignore Amazon completely.

To capture those avid Prime buyers, your product has to be on Amazon. However, how can you best protect your higher margin sales distributions in the process?

How to Reduce the Impact of Your Success on Amazon to Your Website Sales

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There are two ways that you can reduce the impact of your success on Amazon to your website sales:

Price Control: Controlling the price on Amazon in comparison to your ecommerce site keeping loyal existing customers and price-sensitive buyers purchasing directly from you. This can be done with promotions and coupons on your site.
Distribution Control: Controlling the amount of product on Amazon and who is selling. Protecting the distribution of your product can insulate you from the adverse effects of price erosion on the Amazon platform.
Your Website Pricing

Until recently, there was a rule that in the Terms of Service (TOS) for selling on Amazon that required companies to ensure that the price they offered on Amazon was the same or lower than their website offer.

Now that the price parity clause has been removed from the Amazon Terms of Service, one of the simplest things to do is to have your price be slightly below the price of Amazon.

The reason this is so effective is that the Amazon Prime customer is so loyal to making their purchases on Amazon they seldom check to find the lowest price outside of Amazon.

However, for those loyal customers who have already been buying from you and the price-sensitive customer, you can encourage them to purchase directly through the site.

If you use this strategy you also have to make sure the price of your items on Amazon stay at or above your minimum advertised price (MAP) and website prices.

1. Controlling Your Price on Amazon

When you are looking at controlling your price on Amazon, you have to first consider the platform you are using. While from the customer experience all items on Amazon seem to have the same interface.