How would you rank 38000 low traffic urls?

How would you rank 38000 low traffic urls?
I've made what I think is a pretty cool shopping comparison site - its got a unique twist on whats out there.
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Anyway, previously I have always done SEO to a "money page" and it had very tight keywords and a single page that was where the gold is. Its easy, I buy a

spead of backlink services, point them at the page, and profit.

But this time the goal is to drive traffic across the whole network of 38k urls and growing, with none being more valuable than the other. I've made the

site extremely ready for on page optimisation, so I figure it should almost grow organically (as has another reddit aggregator I made in the past that had

40k uniques a month with absolutely no effort on my part)

But what strategy would the community use to increase rankings across the board? I feel sending everyone to the home page would be the wrong indicator for

google?

those ads that align with algorithmically inferred intent vs. the more manual, reactive ad testing.

Other than reviewing organic results for key search terms, search query reports also offer valuable insights.

It was also reported on in August (yes, last month) on Search Engine Journal.

One of the latest Google core updates late last year destroyed rankings for many SEO professionals, and it took many more than 60 days to crack the algorithm (which was highly unusual):

Medic Update information from Cyrus Shepard

Eventually, a case study finally appeared.

Despite all of your best intentions, you could be hit with a penalty for something that happened over five years ago.

One SEO found out they were hit with a manual action, even after they haven’t engaged in any manual link building for five years.

Dejan SEO Penalty

It only makes sense to diversify and strengthen your foundation of traffic sources, just in case you end up actually getting hit by a manual action on a random whim.

These seven sources can be key to overcoming a potentially disastrous situation.

1. Produce Video Content & Promote It On YouTube and Through Press Releases

When you produce video content, you create content that is highly engaging and has the capability of driving significant traffic to your site.

With more than 1 billion users, YouTube as a source of traffic should not be ignored.

While it is owned by Google, if you suffer a manual action or algorithmic downgrade on Google, YouTube traffic being sent to your site should not be affected.

Shifting your focus from your website’s text content to producing video content (or producing both as a balanced activity) should help create another traffic stream to your site while you work to overcome the manual action.

Then, promoting the video content via press releases should help promote it and drive other traffic to your site in the interim.

Also, don’t forget your email list. Sending out a promotional email to your list every time you publish a video will help drive traffic to your site also.

2. Get Traffic From Other Search Engines Like Bing and Yahoo

You may have heard the argument before, as mentioned by Matthew Woodward on his site:

“Since 1998 SEOs have purely focused on ranking sites in Google.

That’s two decades of focus on one platform!

This has made Google’s search market results highly competitive.

In that time Bing has been largely ignored.

And SEOs write off trying to improve their Bing rankings by saying…

“If you rank well in Google you’ll also rank well in Bing”.

But is that the case?

Well… not quite:

Traffic from sources other than Google

Their algorithms are remarkably different.

Just compare results for the same term and you will quickly see what I mean.

It’s important to understand those key differences.”

Woodward’s great graphic here goes over the different Bing ranking factors you should pay attention to, and you should not ignore:

Bing Ranking Factors

Because Yahoo search is powered by Bing, if you work on these, you will be able to get some competitive advantage on Yahoo as well.

Creating other foundations with other search engines can only mean that Google won’t destroy all of your traffic.

Kasia Perzynska of LiveChat, Inc. has this to say about optimizing for Bing and Yahoo, on several different fronts. I apologize for the longer quote, but she has some great insight on Bing optimization:

“Technically, all search engine algorithms are based on analyzing keywords and the number of high-quality backlinks. However, while Google favors the popular sites, Bing ranks older domains much higher and includes more official endings such as .edu, .gov.

This means that Google is sensitive to the dynamically changing trends to display the most relevant information to a searcher. On the other hand, Bing gets more traditional here and simply ranks information from the older and more authoritative domains higher.

Also, Bing favors websites that have plenty of unique content. It should be engaging but can get shorter than Google demands. Bing puts significantly less weight to the quality of backlinks while calculating the position in SERPS.

Local search

You can observe some further differences between Google and Bing while checking up on local search results. In practice, Bing’s local results get more local than on Google. In fact, while Google tends to promote more popular and larger websites, with Bing it’s easier to rank with your small, local business.

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