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Having a well-thought-out content marketing strategy is the need of the hour for every business.

But it isn’t easy to keep churning out fresh, relevant, and informative content on a regular basis.

This is where content curation comes in.

It’s a great way to fill the void and keep your audience engaged while you focus on creating and promoting original content. Here are six awesome tools to help you with content

curation.

1. Pinterest

Pinterest is a visual content discovery and social media platform.

Users can use it to search and find content related to a variety of niches such as marketing, lifestyle, health, fashion, food, travel, and many more.

Once found, users pin such content to their boards (collections of content related to a particular theme) which can be private, public, or shared.

Pinterest

As a part of your content curation strategy, you can create a free Pinterest account and start pinning relevant content (that your target audience is likely to be interested in)

to your own boards.

You can then share such content to attract and engage your audience.

Pinterest also allows you to follow other boards that can help you with ideas and inspiration from businesses that have similar target audiences as yours.

2. Scoop.it

Scoop.it helps you discover the most relevant content based on topics you specify and share them directly on your social networks.

It also recommends complementary topics and other relevant users to follow for ideas.

6 Awesome Tools You Need for Your Content Curation Strategy

With its free version, you can create one topic page with 50 scoops per page.

Their paid plans start at $14.99 per month and allow you to:

Create more topic pages with more scoops.
Share scoops and direct links to social media.
Embed topic pages on your WordPress website.
Send them as email newsletters.
3. Feedly

Feedly is a great content curation tool that allows you to access and read through your favorite websites, blogs, news sites, YouTube channels, RSS feeds, save the content for

later, or share them on your social networks.

All you need to do is search for sites you want to follow and add them to your personal Feedly.

You can then browse these feeds from a single platform.

6 Awesome Tools You Need for Your Content Curation Strategy

With its free version, you can create three feeds, three boards, and have 100 sources.

Its paid versions allow you to use more advanced features such as:

Collating content from an unlimited number of sources.
Using and sharing boards.
Integrating with social media management tools like Buffer and Hootsuite.
4. Curata

Curata’s intelligent software scours the web and uses your keywords, shared content, bookmarked content, authors, or news sources to collate highly relevant content for you from

various blogs, websites, and social media platforms.

And because these reports on automated, you also reduce the risk of data entry errors.

Let me give you a couple of examples of how we’ve been using it.

Here, we used Data Studio to highlight leads, costs, CTRs, and impressions:

Google Data Studio Leads Report

Here, we used Data Studio to report on locations and devices:

Google Data Studio Top Locations Report

And here we used Data Studio to report on keywords:

Google Data Studio Keywords

In addition to pulling data from Google Ads, you can also pull metrics from Google Analytics.

You can combine those two sources of data in Data Studio to make one ultra-rich report.

We also use Data Studio as a data dashboard. It’s a quick way for us to check metrics without having to drill down into every account to find what we need.

Fortunately, Data Studio isn’t that complicated to set up. Once you do, you can use it over and over again.

For a quick primer, check out this article on Social Media Examiner. You can also take a course on Data Studio through the Google Analytics Academy.

2. Google Ads Scripts

Google Ads scripts have been around for a while. They’re a way to automate common procedures or interact with external data by using JavaScript in a browser-based IDE. (The IDE

helps with syntax, highlighting, autocomplete and previewing.)

If the above paragraph made your eyes glaze over, don’t despair.

Many JavaScript-savvy people have written Google Ads scripts that you can use — so you don’t need to write them yourself.


However, some these scripts are more useful than others.

Some scripts to consider are those that check for broken URLs, track quality scores, and identify negative keywords that are blocking ads from previously converting search

queries.

Budget tracking scripts also look interesting.

If you’re trying scripts for the first time, start with something easy, such as a “pause or delete keywords with zero impressions” script.

This is a great way to trim excess fat from your accounts on a monthly or quarterly basis and get more comfortable with scripts in general.

Again, not all of these scripts will be useful to you, but it’s worth having a look to see what’s out there. You might find an easy solution to a long-standing challenge.

3. Revisit Audience Opportunities

Google recently rolled out two new audience targeting options:

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linkshar.eu
gobigsurf.com
make money in a day
hdmoviesnow.ml
e hosting webmail
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9 hostel and bar

Affinity audiences have been available in Display and Video campaigns for years, but now Google is bringing them to Search and YouTube campaigns. (As you may recall, affinity

audiences allow you to reach consumers based on a holistic picture of their lifestyle, passion and habits.)

Google brought in-market audiences to Search in 2017. In-market audiences are customers who are actively researching and considering the purchase of services or products similar

to yours.

But now, Google is adding seasonal segments, such as Black Friday and Christmas, to Search and YouTube.

If you haven’t ventured into these targeting options yet, this is the perfect time to dip your  toe in. Add them to your accounts in observation mode and see how they perform.

If you start collecting data now, you’ll be ready to optimize in early 2020.

4. New Lead Form Extensions

We were excited to learn that Google Ads is testing a new type of extension in Search.

New lead form extensions allow you to add a lead form to your ads. You can deliver your call-to-action in the form of a web link or direct download, and you can customize your ad

with your own brand image.

Currently, the amount of data you can collect through the form is quite limited. Right now, your only options are name, email, phone number and postal/zip code.

When a lead form is opened, it counts as a click. When the form is completed and submitted, it counts as a conversion.

You can download the leads you get from your form as a CSV file or you can bring them into your CRM system in real-time with Webhook.

This extension is still in the beta testing phase.